Smash (TV series) Audience in United States
Smash (TV series) has an estimated audience of 981,472 people in United States. 45.1% are female, 54.9% are male, average age 39.3. Top brand affinities: Fashionable, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.
Top brand affinities include Fashionable, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Fashionable (155.37× the country average). Demographically, the Smash (TV series) audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Smash (TV series) fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 39.3 |
| Estimated audience size | 981,472 |
Audience persona
The typical Smash (TV series) fan in United States is balanced, around 39.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Fashionable.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fashionable | 155.37× | Fashion & Accessoires |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Olivia Munn | 20× | Movies & TV |
| DMAX | 98.21× | Movies & TV |
| Income tax | 13.19× | Business & Career |
| Mandy Patinkin | 20× | Movies & TV |
| Chicago (musical) | 24.03× | Music & Radio |
| Black Milk Clothing | 53.39× | Fashion & Accessoires |
| Zero Dark Thirty | 20× | Movies & TV |
| Christopher Walken | 14.26× | Movies & TV |
| Katharine McPhee | 23.65× | Movies & TV |
| quora | 14.53× | Internet & Social Media |
| Blue Heelers | 20× | Fashion & Accessoires |
| Jonathan Groff | 14.34× | Movies & TV |
| Lea Michele | 20.89× | Movies & TV |
| IHF World Men's Handball Championship | 89.15× | Sports |
| Showcase Cinemas | 35.02× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.86 |
| Design Affinity | PREMIUM | 1.23 |
| Sustainability | BALANCE | 1.17 |
| Need for Security | CONSERVATISM | 1.16 |
| Patriotism | CONSERVATISM | 1.11 |
| Healthy Lifestyle | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| China | 5.9% |
| Taiwan | 5.9% |
See Smash (TV series) audiences in other countries
More Movies & TV audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for Smash (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.