Rascasse Audience Intelligence

Smash (TV series) Audience in United States

A data profile of the people who buy, follow and care about Smash (TV series) in United States — modelled from more than twelve digital signal sources. Smash (TV series) has an estimated audience of 959,369 people in United States.

#1936among Movie / TV Show / Series in United States#4452in Movies & TV

The average Smash (TV series) fan in United States is 39.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Fashionable, Chicago (musical), Jumanji, with strongest over-indexing on Fashionable (186.03× the country average).

Demographically, the Smash (TV series) audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smash (TV series) fan in United States is balanced, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Fashionable.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smash (TV series) profile in United States.

Audience size
959K
in United States
Gender
45.1%♀
54.9% male
Age
39.3
average years
Country rank
#24355
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smash (TV series) viewers

45.1% are female, 54.9% are male, average age 39.3.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Smash (TV series) audience in United States
MetricValue
Female45.1%
Male54.9%
Average age39.3
Estimated audience size959,369
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Smash (TV series) audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3917%
40-4918%
50+24%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Smash (TV series) audience comes from United States.

Worldwide audience distribution share by country for Smash (TV series)
CountryShare
United States28.5%
China5.9%
Taiwan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smash (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Smash (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01New York~80K1.45×
02Massachusetts~20K1.20×
03Connecticut~10K1.20×
04Pennsylvania~40K1.13×
05Oregon~10K1.13×
06New Jersey~30K1.12×
07Utah~10K1.12×
08Indiana~20K1.11×
09Illinois~40K1.10×
10Missouri~20K1.10×
11Washington~20K1.09×
12New Hampshire~4K1.08×
13Ohio~30K1.07×
14Wisconsin~20K1.07×
15Idaho~5K1.06×
16Minnesota~10K1.05×
17Rhode Island~3K1.05×
18Washington, District of Columbia~3K1.04×
19Vermont~2K1.04×
20Michigan~30K1.02×
21Virginia~20K1.02×
22Maine~4K1.02×
23Delaware~3K1.02×
24Tennessee~20K1.01×
25Kentucky~10K1.01×
26Kansas~8K1.00×
27Colorado~20K0.99×
28Oklahoma~10K0.99×
29Alaska~2K0.99×
30Maryland~20K0.98×
31Iowa~8K0.98×
32Nebraska~5K0.98×
33Arizona~20K0.97×
34South Dakota~2K0.97×
35North Dakota~2K0.97×
36Nevada~9K0.96×
37California~100K0.95×
38South Carolina~10K0.95×
39West Virginia~4K0.95×
40North Carolina~30K0.94×
41Louisiana~10K0.94×
42Hawaii~4K0.94×
43Montana~3K0.94×
44Florida~60K0.91×
45Arkansas~7K0.91×
46Mississippi~7K0.91×
47Georgia~30K0.90×
48New Mexico~4K0.90×
49Alabama~10K0.87×
50Texas~70K0.80×
Fig. 06

Affinity by region

Affinity by region — Smash (TV series), United States
0.80×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smash (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smash (TV series) audience
#·InterestCategoryAffinity×
01FashionableFashion & Accessoires186.03×
02DMAXMovies & TV101.82×
03Showcase CinemasMovies & TV51.15×
04In the HeightsMusic & Radio39.77×
05Chicago (musical)Music & Radio30.72×
06JumanjiMovies & TV23.28×
07YES NetworkMovies & TV21.83×
08Olivia MunnMovies & TV20.00×
09Patricia ArquetteMovies & TV20.00×
10Jennifer's BodyMovies & TV20.00×
11Blue HeelersFashion & Accessoires20.00×
12Zero Dark ThirtyMovies & TV20.00×
13ICarlyMovies & TV16.57×
14Christopher WalkenMovies & TV14.11×
15quoraInternet & Social Media13.18×
16Amy AdamsMovies & TV12.26×
17Guillermo del ToroMovies & TV11.91×
18ThredupFashion & Accessoires9.81×
19Tony AwardArts & Culture9.15×
20CookbookFood & Beverages4.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smash (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smash (TV series) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.37×
PatriotismCONSERVATISM1.35×
Family OrientationCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smash (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Risk AppetiteTHRILL0.84×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smash (TV series) have in United States?

Smash (TV series) has an estimated audience of 959,369 people in United States, concentrated in California and New York.

02

What is the gender split and age of Smash (TV series) viewers?

45.1% of Smash (TV series) fans are female, 54.9% are male, with an average age of 39.3 years.

03

Which brands do Smash (TV series) fans like most?

Smash (TV series) fans show strongest brand affinity for Fashionable (186.03×), Chicago (musical) (30.72×), and Jumanji (23.28×) over the country average.

04

Where do Smash (TV series) fans live in United States?

Smash (TV series) fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Smash (TV series) fans also like?

Beyond Smash (TV series) itself, the audience over-indexes on Chicago (musical) (30.72×), Jumanji (23.28×), Olivia Munn (20×), and Patricia Arquette (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Smash (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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