Rascasse Audience Intelligence

Showcase Cinemas Target Market in United States

A data profile of the people who buy, follow and care about Showcase Cinemas in United States — modelled from more than twelve digital signal sources. Showcase Cinemas has an estimated audience of 451,729 people in United States.

#4017among Brand in United States#7191in Movies & TV

The average Showcase Cinemas fan in United States is 35.7 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Rhode Island, New York.

Top brand affinities include Joe Brown (judge), Andrew Rannells, Across the Universe (film), with strongest over-indexing on Joe Brown (judge) (351.37× the country average).

Demographically, the Showcase Cinemas audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Urban Lifestyle, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Showcase Cinemas fan in United States is more male, around 35.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Joe Brown (judge).

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Showcase Cinemas profile in United States.

Audience size
452K
in United States
Gender
39.0%♀
61.0% male
Age
35.7
average years
Country rank
#38853
Brand in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Showcase Cinemas

39.0% are female, 61.0% are male, average age 35.7.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Showcase Cinemas audience in United States
MetricValue
Female39.0%
Male61.0%
Average age35.7
Estimated audience size451,729
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Showcase Cinemas audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3918%
40-4918%
50+14%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Showcase Cinemas audience comes from United States.

Worldwide audience distribution share by country for Showcase Cinemas
CountryShare
United Kingdom70.2%
United States20.5%
Argentina6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Showcase Cinemas audience in United States is strongest.

Fig. 05

Top regions by affinity

Showcase Cinemas customers by region in United States
#RegionReachAffinity×
01Rhode Island~50K33.86×
02Massachusetts~100K11.52×
03Connecticut~5K1.17×
04New Hampshire~2K1.08×
05North Dakota<1K0.84×
06Alaska<1K0.83×
07Idaho~2K0.81×
08Montana~1K0.81×
09Wyoming<1K0.81×
10Mississippi~3K0.80×
11Nebraska~2K0.80×
12Arkansas~3K0.79×
13Hawaii~2K0.78×
14Delaware<1K0.75×
15Kansas~3K0.73×
16South Dakota<1K0.73×
17New York~20K0.71×
18New Mexico~2K0.71×
19Louisiana~4K0.69×
20West Virginia~1K0.66×
21Alabama~4K0.64×
22Oklahoma~3K0.63×
23Utah~3K0.62×
24Oregon~3K0.59×
25Nevada~3K0.59×
26Washington, District of Columbia<1K0.58×
27Wisconsin~4K0.56×
28Minnesota~3K0.54×
29Missouri~4K0.53×
30Maine<1K0.47×
31Ohio~6K0.46×
32Colorado~3K0.46×
33Tennessee~4K0.43×
34Arizona~4K0.42×
35South Carolina~3K0.42×
36Washington~4K0.40×
37Iowa~1K0.38×
38Maryland~3K0.35×
39Kentucky~2K0.32×
40Indiana~2K0.28×
41North Carolina~3K0.26×
42Georgia~3K0.23×
43Virginia~3K0.23×
44Illinois~3K0.22×
45Pennsylvania~3K0.21×
46Michigan~2K0.21×
47New Jersey~2K0.21×
48Texas~6K0.15×
49Florida~4K0.14×
50California~6K0.12×
Fig. 06

Affinity by region

Affinity by region — Showcase Cinemas, United States
0.12×1.00×33.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Showcase Cinemas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Showcase Cinemas audience
#·InterestCategoryAffinity×
01Everyman CinemaMovies & TV401.21×
02Joe Brown (judge)Politics & Society351.37×
03Vue CinemasMovies & TV265.35×
04Chris Burkard PhotographyArts & Culture155.76×
05The Squid and the WhaleMovies & TV129.33×
06Survivor SeriesSports125.35×
07Across the Universe (film)Movies & TV109.90×
08Andrew RannellsMovies & TV98.79×
09The Fox and the HoundMovies & TV79.67×
10Weekend (2011 film)Movies & TV74.78×
11Tomboy (2011 film)Movies & TV55.64×
12Smash (TV series)Movies & TV51.15×
13Conviction (2010 film)Movie / TV Show / Series45.14×
14BoratMovies & TV39.19×
15This Is Spinal TapMovies & TV38.54×
16Some Like It HotMovies & TV36.71×
17Angela LansburyMovies & TV26.14×
18Aaron JudgeSports24.10×
19Cath KidstonFashion & Accessoires23.45×
20Scooby-DooMovies & TV7.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Showcase Cinemas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Showcase Cinemas audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.61×
TravellingTHRILL1.44×
Luxury OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Showcase Cinemas audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
Need for SecurityCONSERVATISM0.89×
PatriotismCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Showcase Cinemas's target market in United States?

Showcase Cinemas's target market in United States covers an estimated 451,729 people, concentrated in Massachusetts and Rhode Island.

02

What is the gender split and age of Showcase Cinemas customers?

39.0% of the Showcase Cinemas audience are female, 61.0% are male, with an average age of 35.7 years.

03

Which brands do Showcase Cinemas fans like most?

Showcase Cinemas fans show strongest brand affinity for Joe Brown (judge) (351.37×), Andrew Rannells (98.79×), and Across the Universe (film) (109.9×) over the country average.

04

Where do Showcase Cinemas fans live in United States?

Showcase Cinemas fans in United States are most concentrated in Massachusetts (reach ~100K), Rhode Island (reach ~50K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Showcase Cinemas fans also like?

Beyond Showcase Cinemas itself, the audience over-indexes on Andrew Rannells (98.79×), Across the Universe (film) (109.9×), Weekend (2011 film) (74.78×), and Survivor Series (125.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Showcase Cinemas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Showcase Cinemas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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