This Is Spinal Tap Audience in United States

This Is Spinal Tap logo

This Is Spinal Tap has an estimated audience of 1,138,597 people in United States. 43.4% are female, 56.6% are male, average age 46.4. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Chromebook, Gombe State University, Sussex County, New Jersey, Plainfield, New Jersey.

The average This Is Spinal Tap fan in United States is 46.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Chromebook, Gombe State University, with strongest over-indexing on Urban Outfitters (20× the country average). Demographically, the This Is Spinal Tap audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of This Is Spinal Tap fans

Demographic split for This Is Spinal Tap audience in United States
MetricValue
Female43.4%
Male56.6%
Average age46.4
Estimated audience size1,138,597

Audience persona

The typical This Is Spinal Tap fan in United States is more male, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for This Is Spinal Tap in United States
RegionReachAffinity
California126,4221.01×
Texas69,4620.71×
New York68,5081.08×
Florida52,3970.68×
Illinois43,7721.15×
Pennsylvania40,0741.05×
Ohio36,3861.04×
Michigan30,9031.04×
North Carolina29,2380.85×
Washington28,7721.26×
Massachusetts28,5381.27×
Georgia26,5270.76×
New Jersey26,3500.91×
Virginia25,4270.92×
Colorado23,1581.29×
Arizona22,4940.97×
Tennessee22,2170.97×
Wisconsin21,2951.24×
Missouri20,5071.12×
Indiana20,2800.97×
Minnesota20,2081.24×
Oregon19,2851.48×
Louisiana18,6641.27×
Maryland16,5750.85×
Kentucky13,9060.97×
South Carolina13,4720.79×
Alabama13,2100.83×
Connecticut12,5771.1×
Utah11,3991.12×
Oklahoma11,3370.9×
Iowa9,7741.04×
Nevada8,7680.8×
Kansas8,5080.95×
Arkansas7,1570.76×
New Hampshire5,7891.29×
Idaho5,5940.98×
Maine5,4871.35×
New Mexico5,2630.92×
Mississippi5,2190.56×
Nebraska4,8620.85×
West Virginia4,4030.83×
Rhode Island4,2981.19×
Montana3,8031.2×
Washington, District of Columbia3,3730.99×
Vermont3,1031.55×
Hawaii2,9750.61×
Alaska2,4621.01×
Delaware2,4250.77×
North Dakota2,0360.87×
South Dakota1,9300.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for This Is Spinal Tap audience
BrandAffinityCategory
Urban Outfitters20×Shopping
Chromebook12.51×Technology & Electronics
Gombe State University304.69×Business & Career
Sussex County, New Jersey12.29×Travel & Leisure
Plainfield, New Jersey13.25×Travel & Leisure
Natural rubber2.33×Cars & Mobility
Elsword17.34×Games
Home Delivery3.31×Food & Beverages
Nationality2.13×Politics & Society
Nebraska Cornhuskers football3.5×Sports
Gofobo24.15×Movies & TV
Israel1.94×Travel & Leisure
Pai gow20×Games
Alaska1.55×Travel & Leisure
Winemaking4.03×Food & Beverages
Home staging4.39×Home & Garden
Oracle Certification Program20.09×Technology & Electronics
Columbia, Missouri7.7×Travel & Leisure
Paisley6.59×Fashion & Accessoires
Jingoism1.63×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by This Is Spinal Tap audience
TraitClusterScore
PatriotismCONSERVATISM14.01
IndividualismJOY1.53
TraditionCONSERVATISM1.5
TravellingTHRILL1.4
LGBTQ+ IdentityOPEN1.36
Risk AppetiteTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for This Is Spinal Tap
CountryShare
United States68.6%
United Kingdom13.9%
Germany3.0%

See This Is Spinal Tap audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does This Is Spinal Tap have in United States?

This Is Spinal Tap has an estimated audience of 1,138,597 people in United States, concentrated in California and Texas.

What is the gender split and age of This Is Spinal Tap fans?

43.4% of This Is Spinal Tap fans are female, 56.6% are male, with an average age of 46.4 years.

Which brands do This Is Spinal Tap fans like most?

This Is Spinal Tap fans show strongest brand affinity for Urban Outfitters (20×), Chromebook (12.51×), and Gombe State University (304.69×) over the country average.

Where do This Is Spinal Tap fans live in United States?

This Is Spinal Tap fans in United States are most concentrated in California (reach 126,422), Texas (reach 69,462), and New York (reach 68,508). These three regions account for the largest share of the active audience.

What other brands do This Is Spinal Tap fans also like?

Beyond This Is Spinal Tap itself, the audience over-indexes on Chromebook (12.51×), Gombe State University (304.69×), Sussex County, New Jersey (12.29×), and Plainfield, New Jersey (13.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for This Is Spinal Tap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.