Rascasse Audience Intelligence

This Is Spinal Tap Audience in United States

A data profile of the people who buy, follow and care about This Is Spinal Tap in United States — modelled from more than twelve digital signal sources. This Is Spinal Tap has an estimated audience of 1,139,583 people in United States.

The average This Is Spinal Tap fan in United States is 46.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Axl Rose, Alice Cooper (band), Almost Famous, with strongest over-indexing on Axl Rose (180.1× the country average).

Demographically, the This Is Spinal Tap audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical This Is Spinal Tap fan in United States is more male, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Axl Rose.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the This Is Spinal Tap profile in United States.

Audience size
1.1M
in United States
Gender
43.4%
56.6% male
Age
46.4
average years
Country rank
#21650
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of This Is Spinal Tap viewers

43.4% are female, 56.6% are male, average age 46.4.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for This Is Spinal Tap audience in United States
MetricValue
Female43.4%
Male56.6%
Average age46.4
Estimated audience size1,139,583
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the This Is Spinal Tap audience in United States
Age bracketShare%
16-1910%
20-2910%
30-3915%
40-4924%
50+41%
Fig. 04

Worldwide distribution

68.1%

of the worldwide This Is Spinal Tap audience comes from United States.

Worldwide audience distribution share by country for This Is Spinal Tap
CountryShare
United States68.1%
United Kingdom14.1%
Germany3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the This Is Spinal Tap audience in United States is strongest.

Fig. 05

Top regions by affinity

This Is Spinal Tap fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K1.48×
02Oregon~20K1.45×
03Maine~5K1.30×
04Massachusetts~30K1.26×
05New Hampshire~6K1.25×
06Colorado~20K1.24×
07Minnesota~20K1.23×
08Washington~30K1.22×
09Missouri~20K1.16×
10Connecticut~10K1.16×
11Wisconsin~20K1.15×
12Rhode Island~4K1.15×
13Illinois~40K1.13×
14Montana~4K1.13×
15New York~70K1.10×
16Pennsylvania~40K1.10×
17Ohio~40K1.06×
18Michigan~30K1.05×
19Iowa~10K1.05×
20New Jersey~30K1.04×
21Idaho~6K1.03×
22Washington, District of Columbia~4K1.03×
23Utah~10K1.01×
24California~100K1.00×
25Alaska~2K1.00×
26Indiana~20K0.99×
27Kansas~9K0.99×
28Kentucky~10K0.98×
29Louisiana~10K0.96×
30New Mexico~5K0.95×
31Nebraska~5K0.94×
32Maryland~20K0.93×
33Delaware~3K0.93×
34Arizona~20K0.92×
35North Dakota~2K0.91×
36Virginia~20K0.90×
37Tennessee~20K0.90×
38Oklahoma~10K0.90×
39North Carolina~30K0.89×
40West Virginia~5K0.88×
41South Dakota~2K0.86×
42Arkansas~8K0.82×
43Nevada~9K0.80×
44Hawaii~4K0.78×
45South Carolina~10K0.76×
46Alabama~10K0.74×
47Georgia~30K0.73×
48Texas~70K0.71×
49Florida~60K0.71×
50Mississippi~6K0.64×
Fig. 06

Affinity by region

Affinity by region — This Is Spinal Tap, United States
0.64×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the This Is Spinal Tap audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for This Is Spinal Tap audience
#·InterestCategoryAffinity×
01Axl RoseMusic & Radio180.10×
02The IT CrowdMovies & TV74.16×
03Alice Cooper (band)Music & Radio39.47×
04Almost FamousMovies & TV39.04×
05Showcase CinemasMovies & TV38.54×
06Arrested Development (TV series)Movies & TV31.37×
07Tropic ThunderMovies & TV24.52×
08BoratMovies & TV22.56×
09Van HalenMusic & Radio20.16×
10Armageddon (1998 film)Movies & TV20.00×
11Topher GraceMovies & TV18.89×
12Sacha Baron CohenMovies & TV18.21×
13School of RockMovies & TV16.79×
14Keith RichardsMusic & Radio16.49×
15Bob DylanMusic & Radio15.59×
16Bruce SpringsteenMusic & Radio14.19×
17Cyndi LauperMusic & Radio13.63×
18Phil CollinsMusic & Radio11.91×
19RedditInternet & Social Media3.09×
20CNNMovies & TV3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the This Is Spinal Tap audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by This Is Spinal Tap audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM14.41×
IndividualismJOY2.10×
TraditionCONSERVATISM1.66×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by This Is Spinal Tap audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Quality AwarenessPREMIUM0.72×
Pet OwnershipJOY0.73×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does This Is Spinal Tap have in United States?

This Is Spinal Tap has an estimated audience of 1,139,583 people in United States, concentrated in California and Texas.

02

What is the gender split and age of This Is Spinal Tap viewers?

43.4% of This Is Spinal Tap fans are female, 56.6% are male, with an average age of 46.4 years.

03

Which brands do This Is Spinal Tap fans like most?

This Is Spinal Tap fans show strongest brand affinity for Axl Rose (180.1×), Alice Cooper (band) (39.47×), and Almost Famous (39.04×) over the country average.

04

Where do This Is Spinal Tap fans live in United States?

This Is Spinal Tap fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do This Is Spinal Tap fans also like?

Beyond This Is Spinal Tap itself, the audience over-indexes on Alice Cooper (band) (39.47×), Almost Famous (39.04×), Arrested Development (TV series) (31.37×), and The IT Crowd (74.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for This Is Spinal Tap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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