The IT Crowd Audience in United States

The IT Crowd logo

The IT Crowd has an estimated audience of 436,571 people in United States. 48.7% are female, 51.3% are male, average age 45.2. Top regions: California, Texas, Florida. Top brand affinities: Imperium, Rake (Australian TV series), Initiate, Scowl, Sophie Marceau.

The average The IT Crowd fan in United States is 45.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Imperium, Rake (Australian TV series), Initiate, with strongest over-indexing on Imperium (277.51× the country average). Demographically, the The IT Crowd audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The IT Crowd fans

Demographic split for The IT Crowd audience in United States
MetricValue
Female48.7%
Male51.3%
Average age45.2
Estimated audience size436,571

Audience persona

The typical The IT Crowd fan in United States is balanced, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Imperium.

Top regions in United States

Top regions ranked by reach for The IT Crowd in United States
RegionReachAffinity
California44,7560.93×
Texas33,8080.9×
Florida22,7500.77×
New York21,9440.9×
Illinois14,1690.97×
Pennsylvania14,1670.96×
Ohio13,5071×
Washington13,4801.54×
North Carolina12,4500.95×
Virginia11,6051.09×
Georgia11,5980.86×
Michigan11,4401×
Massachusetts9,7321.13×
Colorado9,0021.31×
New Jersey8,8520.8×
Arizona8,5420.96×
Tennessee8,4730.97×
Missouri8,2341.17×
Oregon8,1821.63×
Indiana7,9671×
Minnesota7,1741.15×
Wisconsin7,1541.09×
Maryland6,6710.89×
Utah6,1751.58×
Oklahoma5,1611.06×
Kentucky4,9790.91×
South Carolina4,9510.75×
Alabama4,7230.77×
Connecticut4,0060.91×
Louisiana4,0060.71×
Iowa3,6001×
Kansas3,4741.01×
Arkansas3,4240.95×
Nevada3,2290.76×
Idaho2,8501.3×
New Hampshire2,3271.35×
Maine2,1911.4×
New Mexico2,1010.96×
Mississippi2,0860.58×
Nebraska2,0010.91×
West Virginia1,4880.73×
Rhode Island1,3810.99×
Montana1,3541.12×
Washington, District of Columbia1,3251.01×
Hawaii1,2400.66×
Vermont1,0561.38×
Alaska9491.02×
South Dakota8990.89×
Delaware8050.67×
North Dakota7030.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The IT Crowd audience
BrandAffinityCategory
Imperium277.51×Movies & TV
Rake (Australian TV series)146.16×Movies & TV
Initiate99.37×Music & Radio
Scowl99.37×Music & Radio
Sophie Marceau126.51×Movies & TV
DodgeBall: A True Underdog Story114.59×Movies & TV
This Is the End73.1×Movies & TV
Dead Poet Society47.43×Music & Radio
Borat66.06×Movies & TV
This Is Spinal Tap74.16×Movies & TV
Raging Bull90.55×Movies & TV
The Mighty Boosh123.21×Movies & TV
Dave (TV channel)70.41×Movies & TV
Upright Citizens Brigade74.36×Movies & TV
Good Will Hunting29.13×Movies & TV
United 93 (film)105.8×Movies & TV
Midnight in Paris67.67×Movies & TV
Terry Jones125.52×Movies & TV
Wedding Crashers35.98×Movies & TV
Wet Hot American Summer64.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The IT Crowd audience
TraitClusterScore
PatriotismCONSERVATISM2.36
Early Adopter MentalityPOWER1.86
ExtroversionTHRILL1.44
MindfulnessBALANCE1.41
TraditionCONSERVATISM1.37
Design AffinityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for The IT Crowd
CountryShare
United States27.6%
United Kingdom16.1%
Australia6.2%

See The IT Crowd audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The IT Crowd have in United States?

The IT Crowd has an estimated audience of 436,571 people in United States, concentrated in California and Texas.

What is the gender split and age of The IT Crowd fans?

48.7% of The IT Crowd fans are female, 51.3% are male, with an average age of 45.2 years.

Which brands do The IT Crowd fans like most?

The IT Crowd fans show strongest brand affinity for Imperium (277.51×), Rake (Australian TV series) (146.16×), and Initiate (99.37×) over the country average.

Where do The IT Crowd fans live in United States?

The IT Crowd fans in United States are most concentrated in California (reach 44,756), Texas (reach 33,808), and Florida (reach 22,750). These three regions account for the largest share of the active audience.

What other brands do The IT Crowd fans also like?

Beyond The IT Crowd itself, the audience over-indexes on Rake (Australian TV series) (146.16×), Initiate (99.37×), Scowl (99.37×), and Sophie Marceau (126.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The IT Crowd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.