Rascasse Audience Intelligence

The IT Crowd Audience in United States

A data profile of the people who buy, follow and care about The IT Crowd in United States — modelled from more than twelve digital signal sources. The IT Crowd has an estimated audience of 423,027 people in United States.

#772among TV series in United States#3559among Movie / TV Show / Series in United States#7440in Movies & TV

The average The IT Crowd fan in United States is 45.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Imperium, Rake (Australian TV series), Scowl, with strongest over-indexing on Imperium (277.51× the country average).

Demographically, the The IT Crowd audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The IT Crowd fan in United States is balanced, around 45.2 years old, with strong Extroversion tendencies and a notable affinity for Imperium.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The IT Crowd profile in United States.

Audience size
423K
in United States
Gender
48.7%♀
51.3% male
Age
45.2
average years
Country rank
#40330
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The IT Crowd viewers

48.7% are female, 51.3% are male, average age 45.2.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for The IT Crowd audience in United States
MetricValue
Female48.7%
Male51.3%
Average age45.2
Estimated audience size423,027
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the The IT Crowd audience in United States
Age bracketShare%
16-199%
20-2915%
30-3918%
40-4921%
50+37%
Fig. 04

Worldwide distribution

26.6%

of the worldwide The IT Crowd audience comes from United States.

Worldwide audience distribution share by country for The IT Crowd
CountryShare
United States26.6%
United Kingdom15.9%
Australia6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The IT Crowd audience in United States is strongest.

Fig. 05

Top regions by affinity

The IT Crowd fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~8K1.57×
02Utah~6K1.50×
03Washington~10K1.41×
04Maine~2K1.38×
05Vermont~1K1.31×
06Colorado~9K1.27×
07New Hampshire~2K1.26×
08Idaho~3K1.23×
09Minnesota~7K1.16×
10Missouri~8K1.13×
11Alaska~1K1.13×
12Massachusetts~9K1.10×
13Wisconsin~7K1.09×
14Montana~1K1.07×
15Oklahoma~5K1.04×
16Iowa~4K1.03×
17Kansas~4K1.03×
18Virginia~10K1.02×
19New Mexico~2K1.01×
20Rhode Island~1K1.01×
21Michigan~10K0.99×
22Nebraska~2K0.99×
23Indiana~8K0.98×
24Washington, District of Columbia~1K0.98×
25Arizona~9K0.96×
26Tennessee~8K0.96×
27Arkansas~3K0.96×
28Ohio~10K0.95×
29South Dakota<1K0.95×
30Pennsylvania~10K0.93×
31Illinois~10K0.93×
32Kentucky~5K0.93×
33North Dakota<1K0.92×
34Connecticut~4K0.91×
35North Carolina~10K0.90×
36Maryland~7K0.90×
37California~40K0.89×
38New York~20K0.86×
39West Virginia~2K0.86×
40Texas~30K0.85×
41Delaware~1K0.83×
42Georgia~10K0.82×
43Nevada~3K0.81×
44South Carolina~5K0.80×
45Alabama~5K0.80×
46New Jersey~9K0.77×
47Hawaii~1K0.77×
48Florida~20K0.75×
49Louisiana~4K0.74×
50Mississippi~3K0.72×
Fig. 06

Affinity by region

Affinity by region — The IT Crowd, United States
0.72×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The IT Crowd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The IT Crowd audience
#·InterestCategoryAffinity×
01ImperiumMovies & TV277.51×
02Rake (Australian TV series)Movies & TV146.16×
03Teen Titans (TV series)Movies & TV127.36×
04Sophie MarceauMovies & TV126.51×
05Terry JonesMovies & TV125.52×
06The Mighty BooshMovies & TV123.21×
07DodgeBall: A True Underdog StoryMovies & TV114.59×
08United 93 (film)Movies & TV105.80×
09ScowlMusic & Radio99.37×
10InitiateMusic & Radio99.37×
11Raging BullMovies & TV90.55×
12Upright Citizens BrigadeMovies & TV74.36×
13This Is Spinal TapMovies & TV74.16×
14This Is the EndMovies & TV73.10×
15Dave (TV channel)Movies & TV70.41×
16Midnight in ParisMovies & TV67.67×
17BoratMovies & TV66.06×
18Dead Poet SocietyMusic & Radio47.43×
19Wedding CrashersMovies & TV35.98×
20Good Will HuntingMovies & TV29.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The IT Crowd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The IT Crowd audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.22×
SpiritualityBALANCE1.19×
Urban LifestyleOPEN1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The IT Crowd audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
TravellingTHRILL0.80×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The IT Crowd have in United States?

The IT Crowd has an estimated audience of 423,027 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The IT Crowd viewers?

48.7% of The IT Crowd fans are female, 51.3% are male, with an average age of 45.2 years.

03

Which brands do The IT Crowd fans like most?

The IT Crowd fans show strongest brand affinity for Imperium (277.51×), Rake (Australian TV series) (146.16×), and Scowl (99.37×) over the country average.

04

Where do The IT Crowd fans live in United States?

The IT Crowd fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The IT Crowd fans also like?

Beyond The IT Crowd itself, the audience over-indexes on Rake (Australian TV series) (146.16×), Scowl (99.37×), Initiate (99.37×), and Sophie Marceau (126.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The IT Crowd audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The IT Crowd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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