Imperium Audience in United States

Imperium has an estimated audience of 358,954 people in United States. 41.4% are female, 58.6% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: The Scorpion King, Kate Beckinsale, The IT Crowd, Autism Awareness, Diabetes mellitus awareness.

The average Imperium fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Scorpion King, Kate Beckinsale, The IT Crowd, with strongest over-indexing on The Scorpion King (757.84× the country average). Demographically, the Imperium audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Imperium fans

Demographic split for Imperium audience in United States
MetricValue
Female41.4%
Male58.6%
Average age38.0
Estimated audience size358,954

Audience persona

The typical Imperium fan in United States is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for The Scorpion King.

Top regions in United States

Top regions ranked by reach for Imperium in United States
RegionReachAffinity
California45,2341.15×
Texas34,7321.13×
Florida23,2060.95×
New York19,5000.97×
Illinois12,9471.08×
Pennsylvania12,1231×
Ohio10,8100.98×
Georgia10,6240.96×
North Carolina10,4570.97×
Virginia9,7111.11×
Michigan9,3290.99×
Arizona8,5451.17×
Washington8,4021.17×
New Jersey8,0730.88×
Massachusetts7,2231.02×
Indiana7,0991.08×
Tennessee7,0120.97×
Maryland6,3221.02×
Colorado5,9201.05×
Missouri5,7851×
Minnesota5,0890.99×
Oregon5,0181.22×
Wisconsin5,0000.93×
South Carolina4,9650.92×
Alabama4,8610.97×
Oklahoma4,7331.19×
Kentucky4,6681.04×
Louisiana4,0680.88×
Nevada3,6871.06×
Connecticut3,4220.95×
Utah3,3931.06×
Arkansas2,9721×
Kansas2,9261.03×
Idaho2,7381.52×
Iowa2,6810.91×
Mississippi2,3490.79×
New Mexico1,7941×
Nebraska1,7730.99×
West Virginia1,6250.97×
New Hampshire1,4911.05×
Hawaii1,3690.89×
Maine1,2340.96×
Rhode Island1,0210.89×
Washington, District of Columbia1,0070.93×
Montana9480.95×
Alaska9401.22×
Delaware8090.82×
North Dakota6490.88×
South Dakota6110.74×
Vermont4990.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Imperium audience
BrandAffinityCategory
The Scorpion King757.84×Movies & TV
Kate Beckinsale77.57×Movies & TV
The IT Crowd242.45×Movies & TV
Autism Awareness13.58×Health
Diabetes mellitus awareness9.01×Health
James Caan20×Movies & TV
Suki Waterhouse20×Fashion & Accessoires
Singer-songwriter4.31×Music & Radio
Microblogging9.32×Technology & Electronics
Guy Ritchie20×Movies & TV
Planet Fitness3.91×Sports
Kia Sportage20×Cars & Mobility
Car and Driver9.59×Cars & Mobility
Sin City (film)42.58×Movies & TV
Starship Troopers (film)20×Movies & TV
Brittany Snow8.2×Movies & TV
John Malkovich16.64×Movies & TV
Diaper bag5.41×Kids & Family
Income tax9.6×Business & Career
Diane Keaton4.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Imperium audience
TraitClusterScore
PatriotismCONSERVATISM1.4
Need for SecurityCONSERVATISM1.32
Urban LifestyleOPEN1.14
Risk AppetiteTHRILL1.14
Early Adopter MentalityPOWER1.13
Quality AwarenessPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Imperium
CountryShare
United States22.7%
Poland15.5%
Brazil9.3%

See Imperium audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Imperium have in United States?

Imperium has an estimated audience of 358,954 people in United States, concentrated in California and Texas.

What is the gender split and age of Imperium fans?

41.4% of Imperium fans are female, 58.6% are male, with an average age of 38.0 years.

Which brands do Imperium fans like most?

Imperium fans show strongest brand affinity for The Scorpion King (757.84×), Kate Beckinsale (77.57×), and The IT Crowd (242.45×) over the country average.

Where do Imperium fans live in United States?

Imperium fans in United States are most concentrated in California (reach 45,234), Texas (reach 34,732), and Florida (reach 23,206). These three regions account for the largest share of the active audience.

What other brands do Imperium fans also like?

Beyond Imperium itself, the audience over-indexes on Kate Beckinsale (77.57×), The IT Crowd (242.45×), Autism Awareness (13.58×), and Diabetes mellitus awareness (9.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Imperium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.