Rascasse Audience Intelligence

Belgium Audience in United States

A data profile of the people who buy, follow and care about Belgium in United States — modelled from more than twelve digital signal sources. Belgium has an estimated audience of 2,555,992 people in United States.

#104among Country in United States#896among POI in United States#939in Travel & Leisure

The average Belgium fan in United States is 41.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Al Diwaniyah, James Franco, Say Yes to the Dress: Atlanta, with strongest over-indexing on Al Diwaniyah (2222.22× the country average).

Demographically, the Belgium audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Belgium fan in United States is balanced, around 41.4 years old, with strong Travelling tendencies and a notable affinity for Al Diwaniyah.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Belgium profile in United States.

Audience size
2.6M
in United States
Gender
50.1%♀
49.9% male
Age
41.4
average years
Country rank
#11717
POI in United States
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Belgium fans

50.1% are female, 49.9% are male, average age 41.4.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Belgium audience in United States
MetricValue
Female50.1%
Male49.9%
Average age41.4
Estimated audience size2,555,992
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Belgium audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Belgium audience comes from United States.

Worldwide audience distribution share by country for Belgium
CountryShare
France16.5%
Belgium12.0%
Netherlands8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Belgium audience in United States is strongest.

Fig. 05

Top regions by affinity

Belgium fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~60K1.55×
02Washington~80K1.52×
03Washington, District of Columbia~10K1.26×
04California~300K1.20×
05Massachusetts~60K1.20×
06New York~200K1.17×
07Virginia~70K1.16×
08New Jersey~70K1.13×
09Texas~200K1.11×
10Maryland~50K1.09×
11Illinois~90K1.08×
12Georgia~90K1.08×
13Oregon~30K1.08×
14Utah~20K1.08×
15Hawaii~10K1.06×
16Florida~200K1.05×
17Minnesota~40K1.04×
18Connecticut~30K1.04×
19North Carolina~80K1.02×
20Arizona~50K1.01×
21Colorado~40K1.01×
22Maine~9K1.01×
23Alaska~6K1.01×
24Vermont~5K1.01×
25New Hampshire~10K1.00×
26North Dakota~5K0.99×
27Pennsylvania~80K0.97×
28Kansas~20K0.96×
29Idaho~10K0.95×
30Rhode Island~8K0.95×
31Michigan~60K0.94×
32Nevada~20K0.94×
33Missouri~40K0.92×
34Oklahoma~30K0.92×
35Ohio~70K0.91×
36Indiana~40K0.91×
37Iowa~20K0.91×
38Nebraska~10K0.91×
39Delaware~6K0.91×
40Montana~6K0.90×
41Kentucky~30K0.89×
42Tennessee~40K0.88×
43South Carolina~30K0.88×
44Louisiana~30K0.87×
45New Mexico~10K0.87×
46South Dakota~5K0.87×
47Arkansas~20K0.86×
48Alabama~30K0.81×
49West Virginia~9K0.80×
50Mississippi~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Belgium, United States
0.75×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Belgium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Belgium audience
#·InterestCategoryAffinity×
01Al DiwaniyahTravel & Leisure2222.22×
02George BestSports76.06×
03Say Yes to the Dress: AtlantaMovies & TV73.92×
04ImperiumMovies & TV55.33×
05EVE LOMBeauty & Wellness54.52×
06Kaitlyn BristoweMovies & TV52.25×
07AntwerpTravel & Leisure38.08×
08Romanian cuisineFood & Beverages37.88×
09James FrancoMovies & TV28.72×
10Aqua (band)Music & Radio27.83×
11FlandersTravel & Leisure27.33×
12Made in CanadaBusiness & Career21.11×
13Woody HarrelsonMovies & TV19.27×
14Cypress HillMusic & Radio17.83×
15FishdomGames13.20×
16MainfestTravel & Leisure10.03×
17Nelly FurtadoMusic & Radio9.48×
18Seth RogenMovies & TV8.76×
19Music downloadTechnology & Electronics4.88×
20SwitzerlandTravel & Leisure4.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Belgium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Belgium audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.35×
Luxury OrientationPREMIUM1.32×
PatriotismCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Belgium audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
Convenience OrientationPREMIUM0.91×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Belgium have in United States?

Belgium has an estimated audience of 2,555,992 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Belgium fans?

50.1% of Belgium fans are female, 49.9% are male, with an average age of 41.4 years.

03

Which brands do Belgium fans like most?

Belgium fans show strongest brand affinity for Al Diwaniyah (2222.22×), James Franco (28.72×), and Say Yes to the Dress: Atlanta (73.92×) over the country average.

04

Where do Belgium fans live in United States?

Belgium fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Belgium fans also like?

Beyond Belgium itself, the audience over-indexes on James Franco (28.72×), Say Yes to the Dress: Atlanta (73.92×), Woody Harrelson (19.27×), and George Best (76.06×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for Belgium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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