A data profile of the people who buy, follow and care about Say Yes to the Dress: Atlanta in United States — modelled from more than twelve digital signal sources. Say Yes to the Dress: Atlanta has an estimated audience of 412,427 people in United States.
The average Say Yes to the Dress: Atlanta fan in United States is 29.8 years old, more female, and lives primarily in Georgia.
The audience is concentrated in Georgia, Texas, California.
Top brand affinities include United States national football team, Belgium, Dirty Dancing, with strongest over-indexing on United States national football team (97.22× the country average).
Demographically, the Say Yes to the Dress: Atlanta audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Say Yes to the Dress: Atlanta fan in United States is more female, around 29.8 years old, with strong Family Orientation tendencies and a notable affinity for United States national football team.
The key figures that characterise the Say Yes to the Dress: Atlanta profile in United States.
78.2% are female, 21.8% are male, average age 29.8.
| Metric | Value |
|---|---|
| Female | 78.2% |
| Male | 21.8% |
| Average age | 29.8 |
| Estimated audience size | 412,427 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 25% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 5% |
of the worldwide Say Yes to the Dress: Atlanta audience comes from United States.
| Country | Share |
|---|---|
| United States | 86.4% |
| United Kingdom | 4.6% |
| Canada | 3.4% |
Where the Say Yes to the Dress: Atlanta audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~20K | 2.76× | |
| 02 | Georgia | ~30K | 2.33× | |
| 03 | Alabama | ~9K | 1.50× | |
| 04 | Tennessee | ~10K | 1.34× | |
| 05 | South Carolina | ~8K | 1.28× | |
| 06 | Mississippi | ~4K | 1.27× | |
| 07 | West Virginia | ~2K | 1.20× | |
| 08 | North Carolina | ~10K | 1.12× | |
| 09 | Arkansas | ~4K | 1.12× | |
| 10 | Virginia | ~10K | 1.11× | |
| 11 | Kentucky | ~6K | 1.07× | |
| 12 | Louisiana | ~6K | 1.03× | |
| 13 | Montana | ~1K | 1.02× | |
| 14 | Alaska | <1K | 1.01× | |
| 15 | Vermont | <1K | 1.00× | |
| 16 | Nebraska | ~2K | 0.99× | |
| 17 | Maine | ~1K | 0.99× | |
| 18 | North Dakota | <1K | 0.99× | |
| 19 | Maryland | ~7K | 0.98× | |
| 20 | Kansas | ~3K | 0.98× | |
| 21 | New Hampshire | ~2K | 0.98× | |
| 22 | Washington, District of Columbia | ~1K | 0.98× | |
| 23 | South Dakota | <1K | 0.98× | |
| 24 | Oregon | ~5K | 0.97× | |
| 25 | Oklahoma | ~4K | 0.96× | |
| 26 | Iowa | ~3K | 0.96× | |
| 27 | Rhode Island | ~1K | 0.96× | |
| 28 | Delaware | ~1K | 0.96× | |
| 29 | Missouri | ~6K | 0.95× | |
| 30 | Idaho | ~2K | 0.95× | |
| 31 | Ohio | ~10K | 0.94× | |
| 32 | Hawaii | ~2K | 0.94× | |
| 33 | Pennsylvania | ~10K | 0.93× | |
| 34 | Michigan | ~10K | 0.93× | |
| 35 | Indiana | ~7K | 0.93× | |
| 36 | New Mexico | ~2K | 0.93× | |
| 37 | Minnesota | ~5K | 0.91× | |
| 38 | Wisconsin | ~6K | 0.90× | |
| 39 | Connecticut | ~4K | 0.90× | |
| 40 | Utah | ~3K | 0.89× | |
| 41 | Illinois | ~10K | 0.88× | |
| 42 | Nevada | ~3K | 0.87× | |
| 43 | Colorado | ~6K | 0.85× | |
| 44 | Florida | ~20K | 0.84× | |
| 45 | Arizona | ~7K | 0.82× | |
| 46 | Washington | ~7K | 0.80× | |
| 47 | New Jersey | ~8K | 0.78× | |
| 48 | Texas | ~30K | 0.75× | |
| 49 | New York | ~20K | 0.70× | |
| 50 | California | ~30K | 0.58× |
The strongest cross-interests of the Say Yes to the Dress: Atlanta audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | United States national football team | Sports | 97.22× | ||
| 02 | Belgium | Travel & Leisure | 73.92× | ||
| 03 | Married At First Sight | Movies & TV | 49.51× | ||
| 04 | Stampin' Up! | Shopping | 46.95× | ||
| 05 | Dirty Dancing | Movies & TV | 42.14× | ||
| 06 | China Anne McClain | Movies & TV | 34.35× | ||
| 07 | Project Runway | Movies & TV | 26.89× | ||
| 08 | Celebrity Gossip | News | 25.45× | ||
| 09 | CONCACAF Gold Cup | Sports | 20.09× | ||
| 10 | Donald Duck | Movies & TV | 19.09× | ||
| 11 | Winnie-the-Pooh | Kids & Family | 17.38× | ||
| 12 | Dungeons & Dragons | Games | 8.00× | ||
| 13 | Rick and Morty | Movies & TV | 7.38× | ||
| 14 | Weather forecasting | Home & Garden | 5.75× | ||
| 15 | QVC | Movies & TV | 5.20× | ||
| 16 | TV game shows | Movies & TV | 3.58× | ||
| 17 | Internet & Social Media | 2.89× | |||
| 18 | Cosmetics | Beauty & Wellness | 2.40× | ||
| 19 | Clothing | Fashion & Accessoires | 2.05× | ||
| 20 | Online shopping | Shopping | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.18× | |
| Patriotism | CONSERVATISM | 1.79× | |
| Creativity | OPEN | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.74× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Sports Activity | POWER | 0.84× |
Say Yes to the Dress: Atlanta has an estimated audience of 412,427 people in United States, concentrated in Georgia and Texas.
78.2% of Say Yes to the Dress: Atlanta fans are female, 21.8% are male, with an average age of 29.8 years.
Say Yes to the Dress: Atlanta fans show strongest brand affinity for United States national football team (97.22×), Belgium (73.92×), and Dirty Dancing (42.14×) over the country average.
Say Yes to the Dress: Atlanta fans in United States are most concentrated in Georgia (reach ~30K), Texas (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Say Yes to the Dress: Atlanta itself, the audience over-indexes on Belgium (73.92×), Dirty Dancing (42.14×), Married At First Sight (49.51×), and Stampin' Up! (46.95×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Say Yes to the Dress: Atlanta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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