Rascasse Audience Intelligence

Say Yes to the Dress: Atlanta Audience in United States

A data profile of the people who buy, follow and care about Say Yes to the Dress: Atlanta in United States — modelled from more than twelve digital signal sources. Say Yes to the Dress: Atlanta has an estimated audience of 412,427 people in United States.

The average Say Yes to the Dress: Atlanta fan in United States is 29.8 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Texas, California.

Top brand affinities include United States national football team, Belgium, Dirty Dancing, with strongest over-indexing on United States national football team (97.22× the country average).

Demographically, the Say Yes to the Dress: Atlanta audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Say Yes to the Dress: Atlanta fan in United States is more female, around 29.8 years old, with strong Family Orientation tendencies and a notable affinity for United States national football team.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Say Yes to the Dress: Atlanta profile in United States.

Audience size
412K
in United States
Gender
78.2%
21.8% male
Age
29.8
average years
Country rank
#40907
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Say Yes to the Dress: Atlanta viewers

78.2% are female, 21.8% are male, average age 29.8.

Fig. 02

Gender split

78.2%
Female
21.8%
Male
Demographic split for Say Yes to the Dress: Atlanta audience in United States
MetricValue
Female78.2%
Male21.8%
Average age29.8
Estimated audience size412,427
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Say Yes to the Dress: Atlanta audience in United States
Age bracketShare%
16-1944%
20-2925%
30-3915%
40-4911%
50+5%
Fig. 04

Worldwide distribution

86.4%

of the worldwide Say Yes to the Dress: Atlanta audience comes from United States.

Worldwide audience distribution share by country for Say Yes to the Dress: Atlanta
CountryShare
United States86.4%
United Kingdom4.6%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Say Yes to the Dress: Atlanta audience in United States is strongest.

Fig. 05

Top regions by affinity

Say Yes to the Dress: Atlanta fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K2.76×
02Georgia~30K2.33×
03Alabama~9K1.50×
04Tennessee~10K1.34×
05South Carolina~8K1.28×
06Mississippi~4K1.27×
07West Virginia~2K1.20×
08North Carolina~10K1.12×
09Arkansas~4K1.12×
10Virginia~10K1.11×
11Kentucky~6K1.07×
12Louisiana~6K1.03×
13Montana~1K1.02×
14Alaska<1K1.01×
15Vermont<1K1.00×
16Nebraska~2K0.99×
17Maine~1K0.99×
18North Dakota<1K0.99×
19Maryland~7K0.98×
20Kansas~3K0.98×
21New Hampshire~2K0.98×
22Washington, District of Columbia~1K0.98×
23South Dakota<1K0.98×
24Oregon~5K0.97×
25Oklahoma~4K0.96×
26Iowa~3K0.96×
27Rhode Island~1K0.96×
28Delaware~1K0.96×
29Missouri~6K0.95×
30Idaho~2K0.95×
31Ohio~10K0.94×
32Hawaii~2K0.94×
33Pennsylvania~10K0.93×
34Michigan~10K0.93×
35Indiana~7K0.93×
36New Mexico~2K0.93×
37Minnesota~5K0.91×
38Wisconsin~6K0.90×
39Connecticut~4K0.90×
40Utah~3K0.89×
41Illinois~10K0.88×
42Nevada~3K0.87×
43Colorado~6K0.85×
44Florida~20K0.84×
45Arizona~7K0.82×
46Washington~7K0.80×
47New Jersey~8K0.78×
48Texas~30K0.75×
49New York~20K0.70×
50California~30K0.58×
Fig. 06

Affinity by region

Affinity by region — Say Yes to the Dress: Atlanta, United States
0.58×1.00×2.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Say Yes to the Dress: Atlanta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Say Yes to the Dress: Atlanta audience
#·InterestCategoryAffinity×
01United States national football teamSports97.22×
02BelgiumTravel & Leisure73.92×
03Married At First SightMovies & TV49.51×
04Stampin' Up!Shopping46.95×
05Dirty DancingMovies & TV42.14×
06China Anne McClainMovies & TV34.35×
07Project RunwayMovies & TV26.89×
08Celebrity GossipNews25.45×
09CONCACAF Gold CupSports20.09×
10Donald DuckMovies & TV19.09×
11Winnie-the-PoohKids & Family17.38×
12Dungeons & DragonsGames8.00×
13Rick and MortyMovies & TV7.38×
14Weather forecastingHome & Garden5.75×
15QVCMovies & TV5.20×
16TV game showsMovies & TV3.58×
17PinterestInternet & Social Media2.89×
18CosmeticsBeauty & Wellness2.40×
19ClothingFashion & Accessoires2.05×
20Online shoppingShopping1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Say Yes to the Dress: Atlanta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Say Yes to the Dress: Atlanta audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.18×
PatriotismCONSERVATISM1.79×
CreativityOPEN1.62×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Say Yes to the Dress: Atlanta audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.74×
Early Adopter MentalityPOWER0.79×
Sports ActivityPOWER0.84×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Say Yes to the Dress: Atlanta have in United States?

Say Yes to the Dress: Atlanta has an estimated audience of 412,427 people in United States, concentrated in Georgia and Texas.

02

What is the gender split and age of Say Yes to the Dress: Atlanta viewers?

78.2% of Say Yes to the Dress: Atlanta fans are female, 21.8% are male, with an average age of 29.8 years.

03

Which brands do Say Yes to the Dress: Atlanta fans like most?

Say Yes to the Dress: Atlanta fans show strongest brand affinity for United States national football team (97.22×), Belgium (73.92×), and Dirty Dancing (42.14×) over the country average.

04

Where do Say Yes to the Dress: Atlanta fans live in United States?

Say Yes to the Dress: Atlanta fans in United States are most concentrated in Georgia (reach ~30K), Texas (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Say Yes to the Dress: Atlanta fans also like?

Beyond Say Yes to the Dress: Atlanta itself, the audience over-indexes on Belgium (73.92×), Dirty Dancing (42.14×), Married At First Sight (49.51×), and Stampin' Up! (46.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Say Yes to the Dress: Atlanta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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