Rascasse Audience Intelligence

Dirty Dancing Audience in United States

A data profile of the people who buy, follow and care about Dirty Dancing in United States — modelled from more than twelve digital signal sources. Dirty Dancing has an estimated audience of 3,440,719 people in United States.

#379among Movie / TV Show / Series in United States#1122in Movies & TV

The average Dirty Dancing fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Patrick Swayze, The American University of Iraq – Sulaimani, Married at First Sight (U.S. TV series), with strongest over-indexing on Patrick Swayze (44× the country average).

Demographically, the Dirty Dancing audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dirty Dancing fan in United States is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Patrick Swayze.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dirty Dancing profile in United States.

Audience size
3.4M
in United States
Gender
80.1%♀
19.9% male
Age
44.1
average years
Country rank
#9160
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dirty Dancing viewers

80.1% are female, 19.9% are male, average age 44.1.

Fig. 02

Gender split

80.1%
Female
19.9%
Male
Demographic split for Dirty Dancing audience in United States
MetricValue
Female80.1%
Male19.9%
Average age44.1
Estimated audience size3,440,719
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Dirty Dancing audience in United States
Age bracketShare%
16-1913%
20-2911%
30-3918%
40-4926%
50+31%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Dirty Dancing audience comes from United States.

Worldwide audience distribution share by country for Dirty Dancing
CountryShare
United States31.7%
Germany10.7%
United Kingdom8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dirty Dancing audience in United States is strongest.

Fig. 05

Top regions by affinity

Dirty Dancing fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~50K1.21×
02West Virginia~20K1.21×
03Oklahoma~40K1.20×
04Idaho~20K1.17×
05Tennessee~70K1.12×
06Indiana~70K1.12×
07Utah~30K1.12×
08Arkansas~30K1.12×
09Montana~10K1.12×
10Missouri~60K1.11×
11Iowa~30K1.11×
12Wisconsin~50K1.10×
13Alabama~50K1.07×
14Vermont~6K1.07×
15Kansas~30K1.06×
16Maine~10K1.06×
17Ohio~100K1.04×
18Pennsylvania~100K1.03×
19North Carolina~100K1.03×
20Nebraska~20K1.03×
21South Carolina~50K1.02×
22Oregon~40K1.01×
23North Dakota~7K1.01×
24New Mexico~20K1.00×
25New Hampshire~10K1.00×
26Arizona~70K0.99×
27Connecticut~30K0.99×
28Alaska~7K0.99×
29Michigan~80K0.98×
30Virginia~80K0.98×
31Minnesota~50K0.98×
32Colorado~50K0.97×
33Mississippi~30K0.97×
34South Dakota~7K0.97×
35Rhode Island~10K0.96×
36Louisiana~40K0.94×
37Massachusetts~60K0.93×
38Texas~300K0.92×
39Florida~200K0.92×
40Illinois~100K0.92×
41Washington~60K0.92×
42Delaware~8K0.89×
43New York~200K0.88×
44New Jersey~70K0.88×
45Georgia~90K0.87×
46Nevada~30K0.85×
47California~300K0.84×
48Maryland~50K0.81×
49Hawaii~10K0.76×
50Washington, District of Columbia~7K0.70×
Fig. 06

Affinity by region

Affinity by region — Dirty Dancing, United States
0.70×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dirty Dancing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dirty Dancing audience
#·InterestCategoryAffinity×
01AmarahTravel & Leisure90.74×
02Bağdat AvenueTravel & Leisure80.14×
03The American University of Iraq – SulaimaniBusiness & Career78.74×
04RotoruaTravel & Leisure61.92×
05PantoneBusiness & Career56.67×
06Married at First Sight (U.S. TV series)Movies & TV55.00×
07Tower BridgeTravel & Leisure52.04×
08Sight & SoundMovies & TV47.10×
09American Horror Story: HotelMovies & TV44.52×
10Patrick SwayzeMovies & TV44.00×
11Showcase CinemasMovies & TV43.65×
12Missouri Star Quilt CoShopping42.96×
13American Horror Story: Freak ShowMovies & TV42.23×
14Say Yes to the Dress: AtlantaMovies & TV42.14×
15Sex and the City 2Movies & TV37.34×
16Dear Evan HansenMusic & Radio32.75×
17Prison BreakMovies & TV20.50×
18The Good WifeMovies & TV20.16×
19Brazilian WaxingBeauty & Wellness17.72×
20Ghost (1990 film)Movies & TV10.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dirty Dancing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dirty Dancing audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM5.17×
IndividualismJOY1.21×
Luxury OrientationPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dirty Dancing audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Need for SecurityCONSERVATISM0.80×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dirty Dancing have in United States?

Dirty Dancing has an estimated audience of 3,440,719 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dirty Dancing viewers?

80.1% of Dirty Dancing fans are female, 19.9% are male, with an average age of 44.1 years.

03

Which brands do Dirty Dancing fans like most?

Dirty Dancing fans show strongest brand affinity for Patrick Swayze (44×), The American University of Iraq – Sulaimani (78.74×), and Married at First Sight (U.S. TV series) (55×) over the country average.

04

Where do Dirty Dancing fans live in United States?

Dirty Dancing fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dirty Dancing fans also like?

Beyond Dirty Dancing itself, the audience over-indexes on The American University of Iraq – Sulaimani (78.74×), Married at First Sight (U.S. TV series) (55×), Sight & Sound (47.1×), and Amarah (90.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dirty Dancing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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