Dirty Dancing Audience in United States

Dirty Dancing logo

Dirty Dancing has an estimated audience of 3,264,836 people in United States. 80.1% are female, 19.9% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Patrick Swayze, The American University of Iraq – Sulaimani, Sight & Sound, Married at First Sight (U.S. TV series), Amarah.

The average Dirty Dancing fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Patrick Swayze, The American University of Iraq – Sulaimani, Sight & Sound, with strongest over-indexing on Patrick Swayze (44× the country average). Demographically, the Dirty Dancing audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Dirty Dancing fans

Demographic split for Dirty Dancing audience in United States
MetricValue
Female80.1%
Male19.9%
Average age44.1
Estimated audience size3,264,836

Audience persona

The typical Dirty Dancing fan in United States is more female, around 44.1 years old, with strong Tradition tendencies and a notable affinity for Patrick Swayze.

Top regions in United States

Top regions ranked by reach for Dirty Dancing in United States
RegionReachAffinity
California303,5750.85×
Texas269,0700.96×
Florida208,8550.94×
New York171,4730.94×
Pennsylvania115,9751.05×
Ohio108,4731.08×
North Carolina105,5631.07×
Illinois99,8620.92×
Georgia89,4170.89×
Michigan89,3771.05×
Virginia81,8511.03×
New Jersey74,9000.9×
Tennessee74,5131.14×
Arizona68,3221.02×
Indiana67,2761.13×
Massachusetts63,3200.98×
Washington62,7620.96×
Missouri61,6641.17×
Wisconsin55,9631.14×
Colorado51,0180.99×
South Carolina49,8131.01×
Kentucky49,6951.21×
Alabama48,1021.05×
Maryland44,4030.79×
Oklahoma44,2001.22×
Minnesota44,0950.94×
Louisiana41,0330.97×
Oregon37,1770.99×
Connecticut32,9971.01×
Utah32,6671.12×
Arkansas30,0841.12×
Iowa29,9871.11×
Kansas28,2241.1×
Nevada26,8390.85×
Mississippi24,5710.91×
Idaho19,0921.17×
West Virginia17,9441.18×
New Mexico16,5941.01×
Nebraska16,3661×
New Hampshire12,3420.96×
Maine11,9111.02×
Hawaii10,3120.73×
Rhode Island9,9320.96×
Montana9,8751.09×
Delaware7,0410.78×
Washington, District of Columbia7,0370.72×
South Dakota6,8220.9×
Alaska6,5920.94×
North Dakota6,2070.93×
Vermont5,6070.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dirty Dancing audience
BrandAffinityCategory
Patrick Swayze44×Movies & TV
The American University of Iraq – Sulaimani78.74×Business & Career
Sight & Sound47.1×Movies & TV
Married at First Sight (U.S. TV series)55×Movies & TV
Amarah90.74×Travel & Leisure
Pantone56.67×Business & Career
Missouri Star Quilt Co42.96×Shopping
Prison Break20.5×Movies & TV
Sex and the City 237.34×Movies & TV
Tower Bridge52.04×Travel & Leisure
Dear Evan Hansen32.75×Music & Radio
Showcase Cinemas43.65×Movies & TV
American Horror Story: Freak Show42.23×Movies & TV
American Horror Story: Hotel44.52×Movies & TV
Ghost (1990 film)10.02×Movies & TV
The Good Wife20.16×Movies & TV
Say Yes to the Dress: Atlanta42.14×Movies & TV
Rotorua61.92×Travel & Leisure
Bağdat Avenue80.14×Travel & Leisure
Brazilian Waxing17.72×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dirty Dancing audience
TraitClusterScore
TraditionCONSERVATISM1.3
ExtroversionTHRILL1.27
Community OrientationOPEN1.26
Social Media UsageJOY1.16
CreativityOPEN1.12
MindfulnessBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Dirty Dancing
CountryShare
United States31.5%
Germany10.1%
United Kingdom8.5%

See Dirty Dancing audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Dirty Dancing have in United States?

Dirty Dancing has an estimated audience of 3,264,836 people in United States, concentrated in California and Texas.

What is the gender split and age of Dirty Dancing fans?

80.1% of Dirty Dancing fans are female, 19.9% are male, with an average age of 44.1 years.

Which brands do Dirty Dancing fans like most?

Dirty Dancing fans show strongest brand affinity for Patrick Swayze (44×), The American University of Iraq – Sulaimani (78.74×), and Sight & Sound (47.1×) over the country average.

Where do Dirty Dancing fans live in United States?

Dirty Dancing fans in United States are most concentrated in California (reach 303,575), Texas (reach 269,070), and Florida (reach 208,855). These three regions account for the largest share of the active audience.

What other brands do Dirty Dancing fans also like?

Beyond Dirty Dancing itself, the audience over-indexes on The American University of Iraq – Sulaimani (78.74×), Sight & Sound (47.1×), Married at First Sight (U.S. TV series) (55×), and Amarah (90.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dirty Dancing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.