Rascasse Audience Intelligence

Winnie-the-Pooh Audience in United States

A data profile of the people who buy, follow and care about Winnie-the-Pooh in United States — modelled from more than twelve digital signal sources. Winnie-the-Pooh has an estimated audience of 3,128,697 people in United States.

#30among Fictional Character in United States#246in Kids & Family

The average Winnie-the-Pooh fan in United States is 32.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Disney's Animal Kingdom, Love Island, Maquillaje Profesional, with strongest over-indexing on Disney's Animal Kingdom (27.13× the country average).

Demographically, the Winnie-the-Pooh audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Winnie-the-Pooh fan in United States is more female, around 32.7 years old, with strong Mindfulness tendencies and a notable affinity for Disney's Animal Kingdom.

Category: Kids & Family · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Winnie-the-Pooh profile in United States.

Audience size
3.1M
in United States
Gender
81.0%♀
19.0% male
Age
32.7
average years
Country rank
#9943
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Winnie-the-Pooh fans

81.0% are female, 19.0% are male, average age 32.7.

Fig. 02

Gender split

81.0%
Female
19.0%
Male
Demographic split for Winnie-the-Pooh audience in United States
MetricValue
Female81.0%
Male19.0%
Average age32.7
Estimated audience size3,128,697
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Winnie-the-Pooh audience in United States
Age bracketShare%
16-1939%
20-2920%
30-3915%
40-4916%
50+10%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Winnie-the-Pooh audience comes from United States.

Worldwide audience distribution share by country for Winnie-the-Pooh
CountryShare
United States22.5%
Japan22.5%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Winnie-the-Pooh audience in United States is strongest.

Fig. 05

Top regions by affinity

Winnie-the-Pooh fans by region: top regions in United States
#RegionReachAffinity×
01California~500K1.45×
02Texas~400K1.40×
03Utah~40K1.29×
04New Mexico~20K1.22×
05Arizona~80K1.21×
06Oklahoma~40K1.16×
07Nevada~30K1.14×
08Illinois~100K1.12×
09Kentucky~40K1.09×
10Indiana~60K1.08×
11Alabama~50K1.08×
12Arkansas~30K1.07×
13Louisiana~40K1.06×
14Mississippi~30K1.06×
15North Carolina~100K1.05×
16Oregon~40K1.04×
17Idaho~20K1.03×
18Georgia~100K1.01×
19South Carolina~50K1.01×
20Kansas~20K1.01×
21Hawaii~10K1.01×
22Tennessee~60K1.00×
23Colorado~50K1.00×
24New Jersey~80K0.99×
25Washington~60K0.99×
26Ohio~90K0.98×
27Connecticut~30K0.98×
28Nebraska~20K0.98×
29West Virginia~10K0.98×
30Alaska~7K0.98×
31Massachusetts~60K0.97×
32Missouri~50K0.97×
33New York~200K0.96×
34Pennsylvania~100K0.95×
35Michigan~80K0.95×
36Florida~200K0.94×
37Virginia~70K0.94×
38Wisconsin~40K0.94×
39Rhode Island~9K0.93×
40Iowa~20K0.91×
41South Dakota~7K0.91×
42North Dakota~6K0.89×
43Maryland~50K0.88×
44Minnesota~40K0.87×
45New Hampshire~10K0.87×
46Maine~9K0.85×
47Montana~7K0.83×
48Delaware~7K0.81×
49Vermont~4K0.78×
50Washington, District of Columbia~6K0.65×
Fig. 06

Affinity by region

Affinity by region — Winnie-the-Pooh, United States
0.65×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Winnie-the-Pooh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Winnie-the-Pooh audience
#·InterestCategoryAffinity×
01Anna (Disney)Movies & TV31.57×
02Disney's Animal KingdomTravel & Leisure27.13×
03Disney's Hollywood StudiosTravel & Leisure25.32×
04Love IslandMovies & TV20.88×
05Maquillaje ProfesionalBeauty & Wellness20.05×
06Disneyland ParisTravel & Leisure18.56×
07Universal Studios FloridaTravel & Leisure18.51×
08Princess PollyFashion & Accessoires15.87×
09Long LashesBeauty & Wellness15.31×
10The Wizarding World of Harry Potter (Universal Orlando Resort)Travel & Leisure15.06×
11EverlaneFashion & Accessoires14.79×
12Love & Hip Hop: AtlantaMovies & TV14.44×
13New-adult fictionLiterature14.03×
14Disneyland ResortTravel & Leisure12.48×
15HarmonicaMusic & Radio11.90×
16natural hairBeauty & Wellness11.70×
17Boot BarnFashion & Accessoires10.96×
18MLB.comSports10.61×
19AritziaFashion & Accessoires10.45×
20Internet celebrityInternet & Social Media7.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Winnie-the-Pooh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Winnie-the-Pooh audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.38×
IndividualismJOY1.38×
Community OrientationOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Winnie-the-Pooh audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.54×
Social Media UsageJOY0.63×
DIY MentalityTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Winnie-the-Pooh have in United States?

Winnie-the-Pooh has an estimated audience of 3,128,697 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Winnie-the-Pooh fans?

81.0% of Winnie-the-Pooh fans are female, 19.0% are male, with an average age of 32.7 years.

03

Which brands do Winnie-the-Pooh fans like most?

Winnie-the-Pooh fans show strongest brand affinity for Disney's Animal Kingdom (27.13×), Love Island (20.88×), and Maquillaje Profesional (20.05×) over the country average.

04

Where do Winnie-the-Pooh fans live in United States?

Winnie-the-Pooh fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Winnie-the-Pooh fans also like?

Beyond Winnie-the-Pooh itself, the audience over-indexes on Love Island (20.88×), Maquillaje Profesional (20.05×), Disneyland Paris (18.56×), and Long Lashes (15.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Winnie-the-Pooh audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Winnie-the-Pooh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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