Winnie-the-Pooh Audience in United States

Winnie-the-Pooh logo

Winnie-the-Pooh has an estimated audience of 3,105,377 people in United States. 81.0% are female, 19.0% are male, average age 32.7. Top regions: California, Texas, Florida. Top brand affinities: Disney's Animal Kingdom, Love Island, Maquillaje Profesional, Disneyland Paris, Long Lashes.

The average Winnie-the-Pooh fan in United States is 32.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Disney's Animal Kingdom, Love Island, Maquillaje Profesional, with strongest over-indexing on Disney's Animal Kingdom (27.13× the country average). Demographically, the Winnie-the-Pooh audience skews more female with an average age of 32.7, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Fictional Character · Subtype: Novel

Demographics of Winnie-the-Pooh fans

Demographic split for Winnie-the-Pooh audience in United States
MetricValue
Female81.0%
Male19.0%
Average age32.7
Estimated audience size3,105,377

Audience persona

The typical Winnie-the-Pooh fan in United States is more female, around 32.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Disney's Animal Kingdom.

Top regions in United States

Top regions ranked by reach for Winnie-the-Pooh in United States
RegionReachAffinity
California534,6301.57×
Texas367,4221.38×
Florida215,4731.02×
New York177,1631.02×
Illinois120,4551.16×
Pennsylvania101,5390.97×
Georgia100,4551.05×
North Carolina96,3761.03×
Ohio95,0210.99×
Michigan83,4351.03×
New Jersey80,3131.02×
Arizona79,9231.26×
Virginia73,0580.97×
Washington65,0471.04×
Tennessee63,5601.02×
Indiana61,8761.09×
Massachusetts60,5150.99×
Colorado50,5881.03×
Maryland50,0100.94×
Missouri47,0700.94×
South Carolina45,3420.97×
Wisconsin42,4200.91×
Kentucky42,3041.09×
Alabama41,6540.96×
Oklahoma40,4651.17×
Minnesota40,1400.9×
Louisiana39,4400.98×
Oregon38,3231.08×
Nevada37,0151.23×
Utah34,6661.25×
Connecticut30,8630.99×
Mississippi25,1650.98×
Arkansas25,0080.98×
Kansas24,5231×
Iowa23,4040.91×
New Mexico19,4441.25×
Idaho15,3470.99×
Nebraska14,4890.93×
Hawaii14,2261.07×
West Virginia13,6620.94×
New Hampshire10,0960.83×
Rhode Island8,9090.9×
Maine8,9030.8×
Montana6,6780.78×
Washington, District of Columbia6,5940.71×
Delaware6,5630.77×
Alaska5,4890.83×
North Dakota5,0520.79×
Vermont3,9620.73×
Wyoming3,5550.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Winnie-the-Pooh audience
BrandAffinityCategory
Disney's Animal Kingdom27.13×Travel & Leisure
Love Island20.88×Movies & TV
Maquillaje Profesional20.05×Beauty & Wellness
Disneyland Paris18.56×Travel & Leisure
Long Lashes15.31×Beauty & Wellness
Princess Polly15.87×Fashion & Accessoires
Love & Hip Hop: Atlanta14.44×Movies & TV
Disneyland Resort12.48×Travel & Leisure
Disney's Hollywood Studios25.32×Travel & Leisure
MLB.com10.61×Sports
Everlane14.79×Fashion & Accessoires
Anna (Disney)31.57×Movies & TV
Aritzia10.45×Fashion & Accessoires
Harmonica11.9×Music & Radio
The Wizarding World of Harry Potter (Universal Orlando Resort)15.06×Travel & Leisure
Universal Studios Florida18.51×Travel & Leisure
New-adult fiction14.03×Literature
Jake Paul12.76×Internet & Social Media
Sabrina Carpenter7.3×Music & Radio
Boot Barn10.96×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Winnie-the-Pooh audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.51
Community OrientationOPEN1.35
Luxury OrientationPREMIUM1.3
ExtroversionTHRILL1.29
CreativityOPEN1.26
Pet OwnershipJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Winnie-the-Pooh
CountryShare
Japan22.9%
United States22.7%
Brazil5.3%

See Winnie-the-Pooh audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does Winnie-the-Pooh have in United States?

Winnie-the-Pooh has an estimated audience of 3,105,377 people in United States, concentrated in California and Texas.

What is the gender split and age of Winnie-the-Pooh fans?

81.0% of Winnie-the-Pooh fans are female, 19.0% are male, with an average age of 32.7 years.

Which brands do Winnie-the-Pooh fans like most?

Winnie-the-Pooh fans show strongest brand affinity for Disney's Animal Kingdom (27.13×), Love Island (20.88×), and Maquillaje Profesional (20.05×) over the country average.

Where do Winnie-the-Pooh fans live in United States?

Winnie-the-Pooh fans in United States are most concentrated in California (reach 534,630), Texas (reach 367,422), and Florida (reach 215,473). These three regions account for the largest share of the active audience.

What other brands do Winnie-the-Pooh fans also like?

Beyond Winnie-the-Pooh itself, the audience over-indexes on Love Island (20.88×), Maquillaje Profesional (20.05×), Disneyland Paris (18.56×), and Long Lashes (15.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Winnie-the-Pooh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.