A data profile of the people who buy, follow and care about Made in Canada in United States — modelled from more than twelve digital signal sources. Made in Canada has an estimated audience of 487,470 people in United States.
The average Made in Canada fan in United States is 36.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include James Franco, Baby Shoes, Pepsi Max, with strongest over-indexing on James Franco (53.37× the country average).
Demographically, the Made in Canada audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Sustainability, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Made in Canada fan in United States is more female, around 36.3 years old, with strong Sustainability tendencies and a notable affinity for James Franco.
The key figures that characterise the Made in Canada profile in United States.
57.0% are female, 43.0% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 36.3 |
| Estimated audience size | 487,470 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 15% |
Where the Made in Canada audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~1K | 1.38× | |
| 02 | Vermont | ~1K | 1.34× | |
| 03 | North Dakota | ~1K | 1.33× | |
| 04 | South Dakota | ~1K | 1.25× | |
| 05 | Montana | ~2K | 1.20× | |
| 06 | Maine | ~2K | 1.13× | |
| 07 | Rhode Island | ~2K | 1.12× | |
| 08 | Hawaii | ~2K | 1.11× | |
| 09 | New Hampshire | ~2K | 1.09× | |
| 10 | Washington, District of Columbia | ~2K | 1.08× | |
| 11 | Delaware | ~1K | 1.08× | |
| 12 | Idaho | ~3K | 1.05× | |
| 13 | West Virginia | ~2K | 1.05× | |
| 14 | New Mexico | ~2K | 1.01× | |
| 15 | Nebraska | ~2K | 1.01× | |
| 16 | Mississippi | ~4K | 0.99× | |
| 17 | Arkansas | ~4K | 0.98× | |
| 18 | Washington | ~9K | 0.97× | |
| 19 | Kansas | ~4K | 0.96× | |
| 20 | Iowa | ~4K | 0.94× | |
| 21 | Kentucky | ~6K | 0.93× | |
| 22 | Oregon | ~5K | 0.93× | |
| 23 | Oklahoma | ~5K | 0.93× | |
| 24 | Utah | ~4K | 0.93× | |
| 25 | Connecticut | ~4K | 0.92× | |
| 26 | Nevada | ~4K | 0.92× | |
| 27 | Louisiana | ~6K | 0.91× | |
| 28 | Minnesota | ~6K | 0.90× | |
| 29 | Michigan | ~10K | 0.89× | |
| 30 | Wisconsin | ~7K | 0.89× | |
| 31 | South Carolina | ~6K | 0.89× | |
| 32 | Alabama | ~6K | 0.89× | |
| 33 | Massachusetts | ~8K | 0.87× | |
| 34 | Missouri | ~7K | 0.87× | |
| 35 | Colorado | ~7K | 0.87× | |
| 36 | Tennessee | ~8K | 0.86× | |
| 37 | Indiana | ~8K | 0.86× | |
| 38 | Virginia | ~10K | 0.85× | |
| 39 | Maryland | ~7K | 0.85× | |
| 40 | Arizona | ~8K | 0.84× | |
| 41 | Ohio | ~10K | 0.82× | |
| 42 | Pennsylvania | ~10K | 0.79× | |
| 43 | Georgia | ~10K | 0.79× | |
| 44 | North Carolina | ~10K | 0.79× | |
| 45 | New Jersey | ~10K | 0.79× | |
| 46 | Florida | ~30K | 0.78× | |
| 47 | New York | ~20K | 0.77× | |
| 48 | Illinois | ~10K | 0.76× | |
| 49 | California | ~40K | 0.71× | |
| 50 | Texas | ~30K | 0.65× |
The strongest cross-interests of the Made in Canada audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby Shoes | Kids & Family | 156.30× | ||
| 02 | Pepsi Max | Food & Beverages | 91.74× | ||
| 03 | James Franco | Movies & TV | 53.37× | ||
| 04 | George Best | Sports | 46.40× | ||
| 05 | Transistor | Technology & Electronics | 32.18× | ||
| 06 | Chandler Riggs | Movies & TV | 28.83× | ||
| 07 | Joe Cocker | Music & Radio | 23.73× | ||
| 08 | Belgium | Travel & Leisure | 21.11× | ||
| 09 | Andrew Lincoln | Movies & TV | 19.85× | ||
| 10 | Jon Bernthal | Movies & TV | 16.38× | ||
| 11 | Kirsten Dunst | Movies & TV | 16.38× | ||
| 12 | Sausage Party | Movies & TV | 16.38× | ||
| 13 | Steven Yeun | Movies & TV | 14.10× | ||
| 14 | Norman Reedus | Movies & TV | 13.74× | ||
| 15 | Patricia Arquette | Movies & TV | 12.83× | ||
| 16 | Sam Neill | Movies & TV | 11.36× | ||
| 17 | Jeffrey Dean Morgan | Movies & TV | 10.93× | ||
| 18 | Christopher Walken | Movies & TV | 10.06× | ||
| 19 | IKEA | Home & Garden | 2.60× | ||
| 20 | Furniture | Home & Garden | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.62× | |
| Luxury Orientation | PREMIUM | 1.59× | |
| Design Affinity | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Mindfulness | BALANCE | 0.76× | |
| Extroversion | THRILL | 0.81× |
Made in Canada has an estimated audience of 487,470 people in United States, concentrated in California and Texas.
57.0% of Made in Canada fans are female, 43.0% are male, with an average age of 36.3 years.
Made in Canada fans show strongest brand affinity for James Franco (53.37×), Baby Shoes (156.3×), and Pepsi Max (91.74×) over the country average.
Made in Canada fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Made in Canada itself, the audience over-indexes on Baby Shoes (156.3×), Pepsi Max (91.74×), Jon Bernthal (16.38×), and Kirsten Dunst (16.38×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Made in Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.