Rascasse Audience Intelligence

Flanders Audience in United States

A data profile of the people who buy, follow and care about Flanders in United States — modelled from more than twelve digital signal sources. Flanders has an estimated audience of 287,389 people in United States.

#252among Region in United States#5926among POI in United States#4142in Travel & Leisure

The average Flanders fan in United States is 41.5 years old, balanced, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, California, New York.

Top brand affinities include Belgium, CJ Pony Parts, Shimano, with strongest over-indexing on Belgium (27.33× the country average).

Demographically, the Flanders audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flanders fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Belgium.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flanders profile in United States.

Audience size
287K
in United States
Gender
45.4%♀
54.6% male
Age
41.5
average years
Country rank
#49408
POI in United States
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flanders fans

45.4% are female, 54.6% are male, average age 41.5.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Flanders audience in United States
MetricValue
Female45.4%
Male54.6%
Average age41.5
Estimated audience size287,389
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Flanders audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3916%
40-4920%
50+30%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Flanders audience comes from United States.

Worldwide audience distribution share by country for Flanders
CountryShare
Belgium39.4%
Netherlands20.1%
Spain8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flanders audience in United States is strongest.

Fig. 05

Top regions by affinity

Flanders fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~40K5.07×
02Connecticut~6K2.11×
03New York~20K1.50×
04Indiana~7K1.27×
05Washington, District of Columbia~1K1.26×
06Massachusetts~6K1.13×
07Vermont<1K1.09×
08Pennsylvania~10K1.07×
09Virginia~7K1.03×
10New Hampshire~1K1.03×
11Maine~1K1.03×
12Washington~6K1.02×
13Oregon~3K1.01×
14Rhode Island<1K1.00×
15Minnesota~4K0.99×
16Alaska<1K0.96×
17Colorado~4K0.95×
18Montana<1K0.94×
19North Carolina~8K0.93×
20Utah~2K0.92×
21California~30K0.91×
22Wisconsin~4K0.90×
23New Mexico~1K0.90×
24Idaho~1K0.90×
25Illinois~9K0.89×
26Arizona~5K0.89×
27Kentucky~3K0.89×
28Oklahoma~3K0.89×
29Maryland~4K0.88×
30Delaware<1K0.88×
31Florida~20K0.87×
32South Dakota<1K0.87×
33Michigan~6K0.86×
34Kansas~2K0.86×
35Nebraska~1K0.86×
36South Carolina~4K0.85×
37North Dakota<1K0.84×
38Iowa~2K0.83×
39Missouri~4K0.82×
40Louisiana~3K0.82×
41Georgia~7K0.81×
42West Virginia~1K0.81×
43Texas~20K0.80×
44Tennessee~5K0.80×
45Arkansas~2K0.79×
46Ohio~7K0.78×
47Hawaii<1K0.78×
48Alabama~3K0.77×
49Nevada~2K0.72×
50Mississippi~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Flanders, United States
0.72×1.00×5.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flanders audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flanders audience
#·InterestCategoryAffinity×
01CJ Pony PartsCars & Mobility51.73×
02BelgiumTravel & Leisure27.33×
03The Old Spaghetti FactoryFood & Beverages19.73×
04ShimanoCars & Mobility14.13×
05Wood-burning stoveHome & Garden10.69×
06Ineos GrenadiersSports9.96×
07ArubaTravel & Leisure9.20×
08Tour de FranceSports4.77×
09BuickCars & Mobility4.37×
10Single-family detached homeHome & Garden4.24×
11Web serverTechnology & Electronics4.06×
12Solar energyHome & Garden3.54×
13Kia MotorsCars & Mobility3.41×
14Sustainable energyHome & Garden3.02×
15Renewable energyBusiness & Career2.91×
16Diaper bagKids & Family2.49×
17FedExBusiness & Career2.48×
18Mortgage loansBusiness & Career2.21×
19Planet FitnessSports1.96×
20SubwayFood & Beverages1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flanders audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flanders audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.36×
Convenience OrientationPREMIUM1.61×
Need for SecurityCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flanders audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flanders have in United States?

Flanders has an estimated audience of 287,389 people in United States, concentrated in New Jersey and California.

02

What is the gender split and age of Flanders fans?

45.4% of Flanders fans are female, 54.6% are male, with an average age of 41.5 years.

03

Which brands do Flanders fans like most?

Flanders fans show strongest brand affinity for Belgium (27.33×), CJ Pony Parts (51.73×), and Shimano (14.13×) over the country average.

04

Where do Flanders fans live in United States?

Flanders fans in United States are most concentrated in New Jersey (reach ~40K), California (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Flanders fans also like?

Beyond Flanders itself, the audience over-indexes on CJ Pony Parts (51.73×), Shimano (14.13×), The Old Spaghetti Factory (19.73×), and Wood-burning stove (10.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Flanders audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flanders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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