Flanders Audience in United States

Flanders has an estimated audience of 287,389 people in United States. 45.4% are female, 54.6% are male, average age 41.5. Top regions: California, New Jersey, New York. Top brand affinities: CJ Pony Parts, Planet Fitness, Wood-burning stove, UCI ProTour, Day trading.

The average Flanders fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New Jersey, New York. Top brand affinities include CJ Pony Parts, Planet Fitness, Wood-burning stove, with strongest over-indexing on CJ Pony Parts (104.62× the country average). Demographically, the Flanders audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Flanders fans

Demographic split for Flanders audience in United States
MetricValue
Female45.4%
Male54.6%
Average age41.5
Estimated audience size287,389

Audience persona

The typical Flanders fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for CJ Pony Parts.

Top regions in United States

Top regions ranked by reach for Flanders in United States
RegionReachAffinity
California31,6551×
New Jersey25,2263.45×
New York22,4141.4×
Texas20,9650.85×
Florida19,2530.99×
Pennsylvania10,5681.09×
Illinois9,3350.98×
North Carolina8,3190.96×
Virginia7,9021.13×
Georgia7,6840.87×
Ohio7,2050.81×
Massachusetts7,0911.25×
Michigan6,8500.91×
Connecticut6,7382.34×
Indiana6,2331.19×
Washington6,0661.05×
Arizona5,5130.94×
Tennessee4,5910.8×
Colorado4,5351×
Maryland4,4880.91×
Minnesota4,2991.04×
Missouri4,0140.87×
Wisconsin3,8680.89×
South Carolina3,7210.86×
Oregon3,5521.08×
Kentucky3,1250.87×
Alabama3,0820.77×
Louisiana3,0770.83×
Oklahoma2,7170.85×
Utah2,6391.03×
Nevada2,0380.73×
Iowa1,9010.8×
Kansas1,8760.83×
Arkansas1,5800.67×
Mississippi1,4450.61×
Washington, District of Columbia1,2751.48×
New Mexico1,2620.88×
Idaho1,2610.87×
Nebraska1,2590.87×
New Hampshire1,1341×
Maine1,0401.01×
Rhode Island9491.04×
West Virginia9060.68×
Hawaii8500.69×
Montana7190.9×
Delaware6380.8×
Alaska5500.89×
Vermont5481.09×
South Dakota4530.68×
Wyoming3810.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flanders audience
BrandAffinityCategory
CJ Pony Parts104.62×Cars & Mobility
Planet Fitness4.01×Sports
Wood-burning stove14.68×Home & Garden
UCI ProTour397.54×Sports
Day trading10.94×Business & Career
Diaper bag5.9×Kids & Family
Horoscope7.81×Health
Indianapolis Motor Speedway11.29×Sports
Shimano12.6×Cars & Mobility
Belgium14.47×Travel & Leisure
Bass guitar3.73×Music & Radio
Blended whiskey8.62×Food & Beverages
Pet insurance11.2×Pets & Animals
Whole grain9.67×Food & Beverages
Cross-country skiing10.12×Sports
Golf Channel3.85×Sports
Hobby Lobby2.34×Home & Garden
Metaphysics3.44×Business & Career
Boston Marathon9.11×Sports
Glam rock12.34×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flanders audience
TraitClusterScore
PatriotismCONSERVATISM3.35
Risk AppetiteTHRILL2.51
Luxury OrientationPREMIUM1.88
SpiritualityBALANCE1.35
Need for SecurityCONSERVATISM1.34
TravellingTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Flanders
CountryShare
Belgium39.4%
Netherlands20.1%
Spain8.9%

See Flanders audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Flanders have in United States?

Flanders has an estimated audience of 287,389 people in United States, concentrated in California and New Jersey.

What is the gender split and age of Flanders fans?

45.4% of Flanders fans are female, 54.6% are male, with an average age of 41.5 years.

Which brands do Flanders fans like most?

Flanders fans show strongest brand affinity for CJ Pony Parts (104.62×), Planet Fitness (4.01×), and Wood-burning stove (14.68×) over the country average.

Where do Flanders fans live in United States?

Flanders fans in United States are most concentrated in California (reach 31,655), New Jersey (reach 25,226), and New York (reach 22,414). These three regions account for the largest share of the active audience.

What other brands do Flanders fans also like?

Beyond Flanders itself, the audience over-indexes on Planet Fitness (4.01×), Wood-burning stove (14.68×), UCI ProTour (397.54×), and Day trading (10.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flanders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.