Aruba Audience in United States

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Aruba has an estimated audience of 3,382,971 people in United States. 61.1% are female, 38.9% are male, average age 45.9. Top regions: New York, Florida, Texas. Top brand affinities: Netherlands Antilles, Curaçao, Google Flights, Dutch language, Barbados.

The average Aruba fan in United States is 45.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, Texas. Top brand affinities include Netherlands Antilles, Curaçao, Google Flights, with strongest over-indexing on Netherlands Antilles (26.87× the country average). Demographically, the Aruba audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Aruba fans

Demographic split for Aruba audience in United States
MetricValue
Female61.1%
Male38.9%
Average age45.9
Estimated audience size3,382,971

Audience persona

The typical Aruba fan in United States is more female, around 45.9 years old, with strong Travelling tendencies and a notable affinity for Netherlands Antilles.

Top regions in United States

Top regions ranked by reach for Aruba in United States
RegionReachAffinity
New York342,0701.81×
Florida289,7941.27×
Texas255,6450.88×
California240,2100.65×
New Jersey163,7461.9×
Pennsylvania147,3021.29×
Massachusetts145,2812.18×
North Carolina127,3221.25×
Georgia120,5251.16×
Illinois117,6381.04×
Ohio113,0111.08×
Virginia112,3481.36×
Michigan85,1970.96×
Maryland84,0101.44×
Tennessee63,2260.93×
Connecticut60,2071.77×
Indiana58,0080.94×
South Carolina57,9171.14×
Minnesota54,7521.13×
Missouri51,2560.94×
Wisconsin49,9250.98×
Arizona47,8210.69×
Washington46,8880.69×
Colorado44,4050.83×
Kentucky36,6720.86×
Louisiana35,8190.82×
Alabama31,0600.66×
Iowa25,9470.93×
Oregon24,8690.64×
Oklahoma24,4870.65×
Nevada22,8130.7×
New Hampshire22,5581.69×
Utah21,5930.71×
Kansas20,2650.76×
Arkansas18,2350.65×
Mississippi17,9220.64×
Rhode Island17,8081.65×
Maine15,1831.25×
Washington, District of Columbia15,1251.49×
Nebraska13,1110.77×
West Virginia12,8350.81×
Delaware10,5421.13×
Idaho10,1010.6×
New Mexico8,2210.48×
Hawaii6,9270.48×
Vermont6,8181.15×
Montana5,5000.59×
South Dakota5,2500.67×
North Dakota5,0800.73×
Alaska4,3410.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aruba audience
BrandAffinityCategory
Netherlands Antilles26.87×Travel & Leisure
Curaçao21.89×Travel & Leisure
Google Flights3.79×Travel & Leisure
Dutch language12.49×Politics & Society
Barbados8.01×Travel & Leisure
American Airlines1.94×Travel & Leisure
Queens2.81×Travel & Leisure
Saint Martin15.79×Travel & Leisure
Macy's1.83×Shopping
Suriname13.07×Travel & Leisure
Anguilla17.11×Travel & Leisure
Cayman Islands10.45×Travel & Leisure
Saint Lucia6.96×Travel & Leisure
Airbnb1.68×Travel & Leisure
Caribbean2.42×Travel & Leisure
Martinique18.13×Travel & Leisure
QuikTrip2.88×Shopping
Caribbean Sea4.71×Travel & Leisure
Guadeloupe10.98×Travel & Leisure
Saint Kitts20.15×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aruba audience
TraitClusterScore
TravellingTHRILL1.63
IndulgenceJOY1.37
Sports ActivityPOWER1.28
Luxury OrientationPREMIUM1.26
Career OrientationPOWER1.25
SustainabilityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Aruba
CountryShare
United States30.1%
Netherlands7.0%
Colombia5.9%

See Aruba audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Aruba have in United States?

Aruba has an estimated audience of 3,382,971 people in United States, concentrated in New York and Florida.

What is the gender split and age of Aruba fans?

61.1% of Aruba fans are female, 38.9% are male, with an average age of 45.9 years.

Which brands do Aruba fans like most?

Aruba fans show strongest brand affinity for Netherlands Antilles (26.87×), Curaçao (21.89×), and Google Flights (3.79×) over the country average.

Where do Aruba fans live in United States?

Aruba fans in United States are most concentrated in New York (reach 342,070), Florida (reach 289,794), and Texas (reach 255,645). These three regions account for the largest share of the active audience.

What other brands do Aruba fans also like?

Beyond Aruba itself, the audience over-indexes on Curaçao (21.89×), Google Flights (3.79×), Dutch language (12.49×), and Barbados (8.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aruba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.