Rascasse Audience Intelligence

Aruba Audience in United States

A data profile of the people who buy, follow and care about Aruba in United States — modelled from more than twelve digital signal sources. Aruba has an estimated audience of 3,382,971 people in United States.

#10among Island in United States#678among POI in United States#761in Travel & Leisure

The average Aruba fan in United States is 45.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, Texas.

Top brand affinities include Netherlands Antilles, Curaçao, Google Flights, with strongest over-indexing on Netherlands Antilles (26.87× the country average).

Demographically, the Aruba audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aruba fan in United States is more female, around 45.9 years old, with strong Travelling tendencies and a notable affinity for Netherlands Antilles.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aruba profile in United States.

Audience size
3.4M
in United States
Gender
61.1%♀
38.9% male
Age
45.9
average years
Country rank
#9300
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aruba fans

61.1% are female, 38.9% are male, average age 45.9.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Aruba audience in United States
MetricValue
Female61.1%
Male38.9%
Average age45.9
Estimated audience size3,382,971
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Aruba audience in United States
Age bracketShare%
16-196%
20-2913%
30-3919%
40-4928%
50+33%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Aruba audience comes from United States.

Worldwide audience distribution share by country for Aruba
CountryShare
United States29.9%
Netherlands7.0%
Colombia5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aruba audience in United States is strongest.

Fig. 05

Top regions by affinity

Aruba fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K2.04×
02New Jersey~200K1.80×
03Connecticut~60K1.71×
04New Hampshire~20K1.71×
05New York~300K1.65×
06Rhode Island~20K1.61×
07Washington, District of Columbia~10K1.39×
08Maryland~80K1.37×
09Virginia~100K1.30×
10Pennsylvania~100K1.29×
11Maine~20K1.28×
12Florida~300K1.19×
13North Carolina~100K1.19×
14Vermont~7K1.19×
15Delaware~10K1.18×
16Georgia~100K1.11×
17South Carolina~60K1.09×
18Minnesota~50K1.09×
19Ohio~100K1.08×
20Illinois~100K1.05×
21Wisconsin~50K1.01×
22Iowa~30K1.00×
23Michigan~80K0.95×
24Indiana~60K0.94×
25Missouri~50K0.94×
26Tennessee~60K0.93×
27Kentucky~40K0.89×
28Nebraska~10K0.88×
29West Virginia~10K0.87×
30Texas~300K0.86×
31Colorado~40K0.83×
32Louisiana~40K0.82×
33North Dakota~6K0.82×
34South Dakota~6K0.81×
35Kansas~20K0.80×
36Utah~20K0.74×
37Nevada~20K0.71×
38Arkansas~20K0.71×
39Oklahoma~30K0.70×
40Arizona~50K0.69×
41Washington~50K0.68×
42Alabama~30K0.68×
43Alaska~5K0.68×
44Mississippi~20K0.67×
45Montana~6K0.67×
46Oregon~30K0.65×
47California~200K0.64×
48Idaho~10K0.64×
49Hawaii~8K0.54×
50New Mexico~9K0.53×
Fig. 06

Affinity by region

Affinity by region — Aruba, United States
0.53×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aruba audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aruba audience
#·InterestCategoryAffinity×
01Netherlands AntillesTravel & Leisure26.87×
02CuraçaoTravel & Leisure21.89×
03Saint KittsTravel & Leisure20.15×
04MartiniqueTravel & Leisure18.13×
05AnguillaTravel & Leisure17.11×
06Saint MartinTravel & Leisure15.79×
07SurinameTravel & Leisure13.07×
08Dutch languagePolitics & Society12.49×
09GuadeloupeTravel & Leisure10.98×
10Cayman IslandsTravel & Leisure10.45×
11BarbadosTravel & Leisure8.01×
12Saint LuciaTravel & Leisure6.96×
13Caribbean SeaTravel & Leisure4.71×
14Google FlightsTravel & Leisure3.79×
15QuikTripShopping2.88×
16QueensTravel & Leisure2.81×
17CaribbeanTravel & Leisure2.42×
18American AirlinesTravel & Leisure1.94×
19Macy'sShopping1.83×
20AirbnbTravel & Leisure1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aruba audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aruba audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.44×
Quality AwarenessPREMIUM1.39×
CreativityOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aruba audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.00×
PatriotismCONSERVATISM1.04×
Pet OwnershipJOY1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aruba have in United States?

Aruba has an estimated audience of 3,382,971 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of Aruba fans?

61.1% of Aruba fans are female, 38.9% are male, with an average age of 45.9 years.

03

Which brands do Aruba fans like most?

Aruba fans show strongest brand affinity for Netherlands Antilles (26.87×), Curaçao (21.89×), and Google Flights (3.79×) over the country average.

04

Where do Aruba fans live in United States?

Aruba fans in United States are most concentrated in New York (reach ~300K), Florida (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Aruba fans also like?

Beyond Aruba itself, the audience over-indexes on Curaçao (21.89×), Google Flights (3.79×), Dutch language (12.49×), and American Airlines (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Aruba audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aruba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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