Barbados Audience in United States

Barbados logo

Barbados has an estimated audience of 3,781,768 people in United States. 60.8% are female, 39.2% are male, average age 38.3. Top regions: New York, Florida, California. Top brand affinities: Jamaica, Trinidad and Tobago, Soca music, Roots reggae, Trinidad.

The average Barbados fan in United States is 38.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Jamaica, Trinidad and Tobago, Soca music, with strongest over-indexing on Jamaica (8.25× the country average). Demographically, the Barbados audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Barbados fans

Demographic split for Barbados audience in United States
MetricValue
Female60.8%
Male39.2%
Average age38.3
Estimated audience size3,781,768

Audience persona

The typical Barbados fan in United States is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Jamaica.

Top regions in United States

Top regions ranked by reach for Barbados in United States
RegionReachAffinity
New York357,2721.69×
Florida353,0111.38×
California342,3900.82×
Texas323,6541×
Georgia158,6501.36×
North Carolina155,1331.36×
Pennsylvania149,1891.17×
New Jersey145,3401.51×
Illinois124,7730.99×
Massachusetts122,1671.64×
Virginia117,7981.28×
Ohio107,8770.93×
Michigan87,9410.89×
Maryland87,7411.35×
Tennessee75,4630.99×
South Carolina69,3431.22×
Washington65,2630.86×
Indiana62,3860.9×
Arizona59,4360.77×
Missouri57,6610.95×
Connecticut55,6391.47×
Colorado55,5790.93×
Alabama52,1050.99×
Wisconsin51,6290.91×
Louisiana51,6011.06×
Minnesota49,3100.91×
Kentucky40,6270.86×
Oregon32,9720.76×
Oklahoma31,5500.75×
Mississippi28,5090.91×
Utah27,7160.82×
Nevada26,2260.72×
Arkansas25,6280.82×
Iowa25,0600.8×
Kansas24,0680.81×
Washington, District of Columbia19,3151.7×
New Hampshire19,0461.28×
Nebraska14,8520.78×
Maine14,5701.08×
Rhode Island13,7101.14×
Idaho13,6610.72×
New Mexico11,7160.62×
West Virginia11,6420.66×
Delaware11,5191.1×
Hawaii10,9490.67×
Montana7,7630.74×
Vermont7,4661.12×
South Dakota6,3510.73×
North Dakota5,7160.74×
Alaska5,4520.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barbados audience
BrandAffinityCategory
Jamaica8.25×Travel & Leisure
Trinidad and Tobago12.3×Travel & Leisure
Soca music11.12×Music & Radio
Roots reggae11.85×Music & Radio
Trinidad20.36×Travel & Leisure
Helen Mirren12.51×Movies & TV
Reggae3.97×Music & Radio
Southern hip hop4.27×Music & Radio
Reggae genres8.95×Music & Radio
Caribbean4.13×Travel & Leisure
Saint Lucia11.21×Travel & Leisure
Guyana15.2×Travel & Leisure
Kingston, Jamaica11.23×Travel & Leisure
Health And Beauty4.49×Beauty & Wellness
Calypso music16.87×Music & Radio
West Coast hip hop3.71×Music & Radio
Alternative hip hop3.67×Music & Radio
Nigeria4.93×Travel & Leisure
Contemporary R&B2.53×Music & Radio
NFL1.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barbados audience
TraitClusterScore
IndulgenceJOY1.47
TravellingTHRILL1.47
Risk AppetiteTHRILL1.25
Quality AwarenessPREMIUM1.24
Family OrientationCONSERVATISM1.2
MindfulnessBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Barbados
CountryShare
United States32.1%
United Kingdom11.8%
Canada4.9%

See Barbados audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Barbados have in United States?

Barbados has an estimated audience of 3,781,768 people in United States, concentrated in New York and Florida.

What is the gender split and age of Barbados fans?

60.8% of Barbados fans are female, 39.2% are male, with an average age of 38.3 years.

Which brands do Barbados fans like most?

Barbados fans show strongest brand affinity for Jamaica (8.25×), Trinidad and Tobago (12.3×), and Soca music (11.12×) over the country average.

Where do Barbados fans live in United States?

Barbados fans in United States are most concentrated in New York (reach 357,272), Florida (reach 353,011), and California (reach 342,390). These three regions account for the largest share of the active audience.

What other brands do Barbados fans also like?

Beyond Barbados itself, the audience over-indexes on Trinidad and Tobago (12.3×), Soca music (11.12×), Roots reggae (11.85×), and Trinidad (20.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbados. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.