Rascasse Audience Intelligence

Barbados Audience in United States

A data profile of the people who buy, follow and care about Barbados in United States — modelled from more than twelve digital signal sources. Barbados has an estimated audience of 3,781,768 people in United States.

#89among Country in United States#609among POI in United States#692in Travel & Leisure

The average Barbados fan in United States is 38.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Mavado (singer), Jamaica, Trinidad and Tobago, with strongest over-indexing on Mavado (singer) (19.58× the country average).

Demographically, the Barbados audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barbados fan in United States is more female, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Mavado (singer).

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barbados profile in United States.

Audience size
3.8M
in United States
Gender
60.8%♀
39.2% male
Age
38.3
average years
Country rank
#8430
POI in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barbados fans

60.8% are female, 39.2% are male, average age 38.3.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Barbados audience in United States
MetricValue
Female60.8%
Male39.2%
Average age38.3
Estimated audience size3,781,768
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Barbados audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4919%
50+19%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Barbados audience comes from United States.

Worldwide audience distribution share by country for Barbados
CountryShare
United States31.9%
United Kingdom11.7%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barbados audience in United States is strongest.

Fig. 05

Top regions by affinity

Barbados fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.57×
02New York~300K1.55×
03Massachusetts~100K1.55×
04New Jersey~100K1.44×
05Connecticut~50K1.44×
06Maryland~80K1.30×
07Georgia~200K1.29×
08North Carolina~100K1.29×
09New Hampshire~20K1.28×
10Florida~300K1.26×
11Virginia~100K1.24×
12South Carolina~70K1.23×
13Vermont~8K1.22×
14Rhode Island~10K1.16×
15Delaware~10K1.16×
16Pennsylvania~100K1.14×
17Maine~20K1.13×
18Louisiana~50K1.03×
19Alabama~50K0.99×
20Tennessee~70K0.97×
21Illinois~100K0.95×
22Texas~300K0.94×
23Missouri~60K0.94×
24Mississippi~30K0.94×
25Ohio~100K0.93×
26Minnesota~50K0.93×
27Wisconsin~50K0.92×
28Colorado~50K0.91×
29Indiana~60K0.90×
30Kentucky~40K0.89×
31Michigan~90K0.88×
32Iowa~30K0.86×
33Arkansas~30K0.85×
34Washington~60K0.84×
35Kansas~30K0.84×
36South Dakota~7K0.84×
37North Dakota~7K0.84×
38Nebraska~20K0.83×
39Utah~30K0.82×
40Alaska~7K0.82×
41Montana~9K0.81×
42Idaho~10K0.79×
43California~300K0.78×
44Oregon~30K0.78×
45Oklahoma~30K0.78×
46West Virginia~10K0.76×
47Arizona~60K0.75×
48Nevada~30K0.73×
49Hawaii~10K0.73×
50New Mexico~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Barbados, United States
0.65×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barbados audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barbados audience
#·InterestCategoryAffinity×
01TrinidadTravel & Leisure20.36×
02Mavado (singer)Music & Radio19.58×
03Calypso musicMusic & Radio16.87×
04GuyanaTravel & Leisure15.20×
05Helen MirrenMovies & TV12.51×
06Trinidad and TobagoTravel & Leisure12.30×
07Roots reggaeMusic & Radio11.85×
08Kingston, JamaicaTravel & Leisure11.23×
09Saint LuciaTravel & Leisure11.21×
10Soca musicMusic & Radio11.12×
11Reggae genresMusic & Radio8.95×
12JamaicaTravel & Leisure8.25×
13NigeriaTravel & Leisure4.93×
14Health And BeautyBeauty & Wellness4.49×
15Southern hip hopMusic & Radio4.27×
16CaribbeanTravel & Leisure4.13×
17ReggaeMusic & Radio3.97×
18West Coast hip hopMusic & Radio3.71×
19Alternative hip hopMusic & Radio3.67×
20NFLSports1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barbados audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barbados audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.96×
Quality AwarenessPREMIUM1.52×
IndulgenceJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barbados audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.69×
TraditionCONSERVATISM0.71×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barbados have in United States?

Barbados has an estimated audience of 3,781,768 people in United States, concentrated in New York and California.

02

What is the gender split and age of Barbados fans?

60.8% of Barbados fans are female, 39.2% are male, with an average age of 38.3 years.

03

Which brands do Barbados fans like most?

Barbados fans show strongest brand affinity for Mavado (singer) (19.58×), Jamaica (8.25×), and Trinidad and Tobago (12.3×) over the country average.

04

Where do Barbados fans live in United States?

Barbados fans in United States are most concentrated in New York (reach ~300K), California (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Barbados fans also like?

Beyond Barbados itself, the audience over-indexes on Jamaica (8.25×), Trinidad and Tobago (12.3×), Soca music (11.12×), and Roots reggae (11.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Barbados audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbados. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →