Rascasse Audience Intelligence

Reggae genres Audience in United States

A data profile of the people who buy, follow and care about Reggae genres in United States — modelled from more than twelve digital signal sources. Reggae genres has an estimated audience of 6,667,179 people in United States.

#128among Musical genre in United States#3135among Topic in United States#410in Music & Radio

The average Reggae genres fan in United States is 33.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dancehalls, Planet Fitness, Beijing, with strongest over-indexing on Dancehalls (5.89× the country average).

Demographically, the Reggae genres audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reggae genres fan in United States is balanced, around 33.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Dancehalls.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reggae genres profile in United States.

Audience size
6.7M
in United States
Gender
51.4%♀
48.6% male
Age
33.1
average years
Country rank
#5229
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reggae genres fans

51.4% are female, 48.6% are male, average age 33.1.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Reggae genres audience in United States
MetricValue
Female51.4%
Male48.6%
Average age33.1
Estimated audience size6,667,179
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Reggae genres audience in United States
Age bracketShare%
16-1932%
20-2926%
30-3920%
40-4914%
50+8%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Reggae genres audience comes from United States.

Worldwide audience distribution share by country for Reggae genres
CountryShare
United States20.8%
Mexico8.9%
Colombia6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reggae genres audience in United States is strongest.

Fig. 05

Top regions by affinity

Reggae genres fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K1.46×
02Alaska~20K1.33×
03Montana~20K1.22×
04South Dakota~20K1.22×
05North Dakota~20K1.21×
06Hawaii~30K1.16×
07Rhode Island~20K1.16×
08Delaware~20K1.15×
09Maine~30K1.12×
10West Virginia~30K1.10×
11New Hampshire~30K1.10×
12Idaho~40K1.06×
13Washington, District of Columbia~20K1.06×
14New Mexico~30K1.03×
15Nebraska~30K1.03×
16Mississippi~50K0.99×
17Arkansas~50K0.99×
18Iowa~50K0.97×
19Kansas~50K0.96×
20Oklahoma~70K0.94×
21Nevada~60K0.93×
22Utah~60K0.93×
23Louisiana~80K0.92×
24Kentucky~80K0.92×
25Oregon~70K0.92×
26Connecticut~60K0.92×
27Alabama~80K0.91×
28South Carolina~90K0.89×
29Missouri~90K0.88×
30Colorado~90K0.88×
31Wisconsin~90K0.88×
32Washington~100K0.87×
33Tennessee~100K0.87×
34Indiana~100K0.87×
35Maryland~100K0.87×
36Minnesota~80K0.87×
37Arizona~100K0.85×
38Massachusetts~100K0.85×
39Michigan~100K0.82×
40New Jersey~100K0.82×
41Virginia~100K0.82×
42Ohio~200K0.80×
43Georgia~200K0.80×
44North Carolina~200K0.80×
45Pennsylvania~200K0.78×
46California~600K0.77×
47Illinois~200K0.77×
48New York~300K0.73×
49Florida~300K0.72×
50Texas~400K0.65×
Fig. 06

Affinity by region

Affinity by region — Reggae genres, United States
0.65×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reggae genres audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reggae genres audience
#·InterestCategoryAffinity×
01Bank for International SettlementsPolitics & Society33.36×
02El PaísNews9.90×
03BarbadosTravel & Leisure8.95×
04Daddy YankeeMusic & Radio8.79×
05Call centreTechnology & Electronics8.64×
06BeijingTravel & Leisure8.60×
07Trinidad and TobagoTravel & Leisure6.37×
08DancehallsMusic & Radio5.89×
09Cillian MurphyMovies & TV5.27×
10Web serverTechnology & Electronics4.02×
11NigeriaTravel & Leisure3.32×
12WhatsAppInternet & Social Media3.09×
13LivemusicMusic & Radio2.90×
14Las VegasTravel & Leisure2.82×
15Diaper bagKids & Family2.81×
16Planet FitnessSports2.70×
17Instant messagingInternet & Social Media2.05×
18RadioTechnology & Electronics1.93×
19Google MapsInternet & Social Media1.80×
20Music videosMusic & Radio1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reggae genres audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reggae genres audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.33×
Risk AppetiteTHRILL1.29×
ExtroversionTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reggae genres audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
IndividualismJOY0.79×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reggae genres have in United States?

Reggae genres has an estimated audience of 6,667,179 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Reggae genres fans?

51.4% of Reggae genres fans are female, 48.6% are male, with an average age of 33.1 years.

03

Which brands do Reggae genres fans like most?

Reggae genres fans show strongest brand affinity for Dancehalls (5.89×), Planet Fitness (2.7×), and Beijing (8.6×) over the country average.

04

Where do Reggae genres fans live in United States?

Reggae genres fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Reggae genres fans also like?

Beyond Reggae genres itself, the audience over-indexes on Planet Fitness (2.7×), Beijing (8.6×), Las Vegas (2.82×), and Barbados (8.95×) compared to the United States average.

Appendix

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See Reggae genres audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Reggae genres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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