Rascasse Audience Intelligence

Trinidad and Tobago Audience in United States

A data profile of the people who buy, follow and care about Trinidad and Tobago in United States — modelled from more than twelve digital signal sources. Trinidad and Tobago has an estimated audience of 6,447,558 people in United States.

#62among Country in United States#357among POI in United States#454in Travel & Leisure

The average Trinidad and Tobago fan in United States is 36.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Texas.

Top brand affinities include Music, Sports, Soca music, with strongest over-indexing on Music (2.12× the country average).

Demographically, the Trinidad and Tobago audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trinidad and Tobago fan in United States is more female, around 36.3 years old, with strong Career Orientation tendencies and a notable affinity for Music.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trinidad and Tobago profile in United States.

Audience size
6.4M
in United States
Gender
59.8%♀
40.2% male
Age
36.3
average years
Country rank
#5392
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trinidad and Tobago fans

59.8% are female, 40.2% are male, average age 36.3.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Trinidad and Tobago audience in United States
MetricValue
Female59.8%
Male40.2%
Average age36.3
Estimated audience size6,447,558
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Trinidad and Tobago audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3918%
40-4916%
50+16%
Fig. 04

Worldwide distribution

36.6%

of the worldwide Trinidad and Tobago audience comes from United States.

Worldwide audience distribution share by country for Trinidad and Tobago
CountryShare
United States36.6%
United Kingdom5.9%
Mexico4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trinidad and Tobago audience in United States is strongest.

Fig. 05

Top regions by affinity

Trinidad and Tobago fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K2.31×
02New York~700K1.82×
03Maryland~200K1.69×
04Florida~700K1.63×
05Massachusetts~200K1.50×
06New Jersey~200K1.47×
07Virginia~200K1.39×
08Georgia~300K1.35×
09Connecticut~90K1.34×
10Delaware~20K1.19×
11Texas~600K1.16×
12North Carolina~200K1.10×
13Rhode Island~20K1.08×
14Pennsylvania~200K1.06×
15Vermont~10K1.03×
16Colorado~100K1.01×
17Illinois~200K0.98×
18Louisiana~80K0.98×
19New Hampshire~20K0.98×
20Washington~100K0.96×
21Mississippi~50K0.96×
22Maine~20K0.95×
23South Carolina~90K0.93×
24Minnesota~90K0.92×
25Alaska~10K0.92×
26California~600K0.90×
27Utah~50K0.90×
28Oregon~60K0.86×
29Kansas~40K0.85×
30Hawaii~20K0.85×
31Tennessee~100K0.84×
32North Dakota~10K0.83×
33Alabama~70K0.82×
34Oklahoma~60K0.82×
35Michigan~100K0.81×
36Nebraska~30K0.81×
37Ohio~200K0.80×
38Missouri~80K0.80×
39Wisconsin~80K0.80×
40Nevada~50K0.80×
41Montana~10K0.80×
42Arizona~100K0.78×
43Indiana~90K0.78×
44Kentucky~60K0.78×
45Arkansas~40K0.78×
46West Virginia~20K0.78×
47Iowa~40K0.77×
48New Mexico~20K0.76×
49Idaho~20K0.74×
50South Dakota~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Trinidad and Tobago, United States
0.73×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trinidad and Tobago audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trinidad and Tobago audience
#·InterestCategoryAffinity×
01TrinidadTravel & Leisure16.00×
02Soca musicMusic & Radio9.53×
03Roots reggaeMusic & Radio8.92×
04Health And BeautyBeauty & Wellness4.40×
05Makeup TutorialsBeauty & Wellness4.14×
06EnergyHome & Garden2.87×
07Popular musicMusic & Radio2.79×
08MusicBusiness & Career2.12×
09SportsSports2.00×
10EntertainmentMovies & TV1.99×
11Arts and musicArts & Culture1.89×
12Live eventsMusic & Radio1.79×
13Food and drinkFood & Beverages1.69×
14FoodFood & Beverages1.66×
15MoviesMovies & TV1.65×
16Politics and social issuesPolitics & Society1.63×
17Consumer electronicsTechnology & Electronics1.62×
18Outdoor recreationSports1.61×
19GamesGames1.60×
20ReadingLiterature1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trinidad and Tobago audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trinidad and Tobago audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.60×
Urban LifestyleOPEN1.37×
IndividualismJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trinidad and Tobago audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
Social Media UsageJOY0.61×
Quality AwarenessPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trinidad and Tobago have in United States?

Trinidad and Tobago has an estimated audience of 6,447,558 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Trinidad and Tobago fans?

59.8% of Trinidad and Tobago fans are female, 40.2% are male, with an average age of 36.3 years.

03

Which brands do Trinidad and Tobago fans like most?

Trinidad and Tobago fans show strongest brand affinity for Music (2.12×), Sports (2×), and Soca music (9.53×) over the country average.

04

Where do Trinidad and Tobago fans live in United States?

Trinidad and Tobago fans in United States are most concentrated in Florida (reach ~700K), New York (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Trinidad and Tobago fans also like?

Beyond Trinidad and Tobago itself, the audience over-indexes on Sports (2×), Soca music (9.53×), Arts and music (1.89×), and Entertainment (1.99×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Trinidad and Tobago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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