Call centre Audience in United States

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Call centre has an estimated audience of 3,485,091 people in United States. 52.5% are female, 47.5% are male, average age 40.3. Top regions: Texas, California, Florida. Top brand affinities: Telemarketing, Reggae genres, Telephone, Craigslist, Customer relationship management.

The average Call centre fan in United States is 40.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Telemarketing, Reggae genres, Telephone, with strongest over-indexing on Telemarketing (23.55× the country average). Demographically, the Call centre audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Call centre fans

Demographic split for Call centre audience in United States
MetricValue
Female52.5%
Male47.5%
Average age40.3
Estimated audience size3,485,091

Audience persona

The typical Call centre fan in United States is balanced, around 40.3 years old, with strong Career Orientation tendencies and a notable affinity for Telemarketing.

Top regions in United States

Top regions ranked by reach for Call centre in United States
RegionReachAffinity
Texas345,1741.15×
California337,6910.88×
Florida329,7221.4×
New York204,2401.05×
Pennsylvania188,6951.61×
Georgia170,2101.59×
North Carolina166,4201.59×
Ohio113,0471.05×
Virginia106,6831.26×
New Jersey101,6431.15×
South Carolina97,1791.85×
Illinois95,9980.83×
Indiana94,1371.48×
Maryland82,4621.38×
Michigan80,3340.88×
Massachusetts76,7531.12×
Alabama70,8781.46×
Arizona64,0890.9×
Tennessee58,2880.83×
Louisiana53,3011.19×
Missouri52,5550.94×
Connecticut43,9891.26×
Washington37,3350.53×
Mississippi36,6391.28×
Kentucky35,9600.82×
Nevada34,5601.03×
Oklahoma31,6160.82×
Colorado27,9080.51×
Rhode Island22,8232.06×
Wisconsin22,5440.43×
Minnesota22,4640.45×
West Virginia21,7461.34×
Arkansas21,2690.74×
Kansas20,4650.75×
Utah18,2750.59×
New Hampshire17,9181.3×
Oregon16,4580.41×
Iowa16,2320.57×
Delaware14,6371.52×
Hawaii14,6360.98×
Nebraska13,6450.78×
Maine12,7101.02×
Idaho12,7050.73×
New Mexico12,4940.71×
South Dakota12,3871.54×
Montana11,9551.24×
Wyoming11,6702.26×
North Dakota11,4781.6×
Washington, District of Columbia11,3981.09×
Vermont4,4850.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Call centre audience
BrandAffinityCategory
Telemarketing23.55×Business & Career
Reggae genres8.64×Music & Radio
Telephone3.56×Technology & Electronics
Craigslist2.46×Shopping
Customer relationship management3.84×Business & Career
LinkedIn1.98×Internet & Social Media
Calypso music12.74×Music & Radio
Customer support5.17×Business & Career
Stereophonic sound5.73×Music & Radio
Indeed.com1.89×Business & Career
Instant messaging1.83×Internet & Social Media
Finance1.56×Business & Career
Employment1.53×Business & Career
SEEK10.58×Business & Career
United States Postal Service1.8×Business & Career
Price1.72×Shopping
Macy's1.69×Shopping
Investment1.54×Business & Career
Career1.73×Business & Career
Sales management6.3×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Call centre audience
TraitClusterScore
Career OrientationPOWER2.2
Urban LifestyleOPEN1.69
Social Media UsageJOY1.56
Family OrientationCONSERVATISM1.5
Quality AwarenessPREMIUM1.44
Need for SecurityCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for Call centre
CountryShare
Brazil14.8%
United States10.5%
Philippines6.7%

See Call centre audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Call centre have in United States?

Call centre has an estimated audience of 3,485,091 people in United States, concentrated in Texas and California.

What is the gender split and age of Call centre fans?

52.5% of Call centre fans are female, 47.5% are male, with an average age of 40.3 years.

Which brands do Call centre fans like most?

Call centre fans show strongest brand affinity for Telemarketing (23.55×), Reggae genres (8.64×), and Telephone (3.56×) over the country average.

Where do Call centre fans live in United States?

Call centre fans in United States are most concentrated in Texas (reach 345,174), California (reach 337,691), and Florida (reach 329,722). These three regions account for the largest share of the active audience.

What other brands do Call centre fans also like?

Beyond Call centre itself, the audience over-indexes on Reggae genres (8.64×), Telephone (3.56×), Craigslist (2.46×), and Customer relationship management (3.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Call centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.