Rascasse Audience Intelligence

Call centre Audience in United States

A data profile of the people who buy, follow and care about Call centre in United States — modelled from more than twelve digital signal sources. Call centre has an estimated audience of 3,485,091 people in United States.

#4672among Topic in United States#362in Technology & Electronics

The average Call centre fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Telemarketing, Reggae genres, Telephone, with strongest over-indexing on Telemarketing (23.55× the country average).

Demographically, the Call centre audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Call centre fan in United States is balanced, around 40.3 years old, with strong Career Orientation tendencies and a notable affinity for Telemarketing.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Call centre profile in United States.

Audience size
3.5M
in United States
Gender
52.5%♀
47.5% male
Age
40.3
average years
Country rank
#9058
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Call centre fans

52.5% are female, 47.5% are male, average age 40.3.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Call centre audience in United States
MetricValue
Female52.5%
Male47.5%
Average age40.3
Estimated audience size3,485,091
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Call centre audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Call centre audience comes from United States.

Worldwide audience distribution share by country for Call centre
CountryShare
Brazil14.8%
United States10.5%
Philippines6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Call centre audience in United States is strongest.

Fig. 05

Top regions by affinity

Call centre fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~80K1.56×
02Pennsylvania~200K1.46×
03Rhode Island~20K1.46×
04Georgia~200K1.41×
05North Carolina~100K1.41×
06Florida~300K1.33×
07Indiana~80K1.30×
08Alabama~60K1.28×
09Maryland~70K1.24×
10Delaware~10K1.24×
11Wyoming~6K1.24×
12Virginia~100K1.16×
13North Dakota~8K1.16×
14Connecticut~40K1.14×
15West Virginia~20K1.13×
16Mississippi~30K1.12×
17New Hampshire~20K1.11×
18Louisiana~50K1.10×
19South Dakota~9K1.10×
20New Jersey~100K1.09×
21Texas~300K1.07×
22Massachusetts~70K1.06×
23Montana~10K1.06×
24Washington, District of Columbia~10K1.04×
25Ohio~100K1.01×
26Nevada~30K1.01×
27Maine~10K1.01×
28Hawaii~10K1.00×
29New York~200K0.98×
30Alaska~7K0.97×
31Idaho~20K0.95×
32Nebraska~20K0.94×
33Missouri~50K0.93×
34New Mexico~20K0.93×
35Arizona~70K0.92×
36Oklahoma~40K0.92×
37Kentucky~40K0.91×
38Arkansas~30K0.91×
39Kansas~30K0.91×
40Tennessee~60K0.89×
41Michigan~80K0.87×
42Utah~30K0.86×
43Iowa~20K0.86×
44California~300K0.84×
45Illinois~100K0.82×
46Oregon~30K0.80×
47Colorado~40K0.77×
48Wisconsin~40K0.77×
49Minnesota~40K0.76×
50Washington~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Call centre, United States
0.74×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Call centre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Call centre audience
#·InterestCategoryAffinity×
01TelemarketingBusiness & Career23.55×
02Calypso musicMusic & Radio12.74×
03KahaaniMovies & TV11.24×
04SEEKBusiness & Career10.58×
05Reggae genresMusic & Radio8.64×
06Sales managementBusiness & Career6.30×
07Stereophonic soundMusic & Radio5.73×
08Customer supportBusiness & Career5.17×
09Customer relationship managementBusiness & Career3.84×
10TelephoneTechnology & Electronics3.56×
11Indeed.comBusiness & Career1.89×
12Instant messagingInternet & Social Media1.83×
13United States Postal ServiceBusiness & Career1.80×
14CareerBusiness & Career1.73×
15PriceShopping1.72×
16Macy'sShopping1.69×
17BankingBusiness & Career1.59×
18FinanceBusiness & Career1.56×
19InvestmentBusiness & Career1.54×
20EmploymentBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Call centre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Call centre audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.85×
Need for SecurityCONSERVATISM1.46×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Call centre audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.89×
Design AffinityPREMIUM0.97×
Pet OwnershipJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Call centre have in United States?

Call centre has an estimated audience of 3,485,091 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Call centre fans?

52.5% of Call centre fans are female, 47.5% are male, with an average age of 40.3 years.

03

Which brands do Call centre fans like most?

Call centre fans show strongest brand affinity for Telemarketing (23.55×), Reggae genres (8.64×), and Telephone (3.56×) over the country average.

04

Where do Call centre fans live in United States?

Call centre fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Call centre fans also like?

Beyond Call centre itself, the audience over-indexes on Reggae genres (8.64×), Telephone (3.56×), Customer relationship management (3.84×), and Calypso music (12.74×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Call centre audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Call centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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