Calypso music Audience in United States

Calypso music has an estimated audience of 1,604,173 people in United States. 60.5% are female, 39.5% are male, average age 34.8. Top regions: New York, California, Florida. Top brand affinities: Caribbean Airlines, Hair Extensions, Trinidad and Tobago, Rainbow Shops, Planet Fitness.

The average Calypso music fan in United States is 34.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Caribbean Airlines, Hair Extensions, Trinidad and Tobago, with strongest over-indexing on Caribbean Airlines (64.06× the country average). Demographically, the Calypso music audience skews more female with an average age of 34.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Calypso music fans

Demographic split for Calypso music audience in United States
MetricValue
Female60.5%
Male39.5%
Average age34.8
Estimated audience size1,604,173

Audience persona

The typical Calypso music fan in United States is more female, around 34.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Caribbean Airlines.

Top regions in United States

Top regions ranked by reach for Calypso music in United States
RegionReachAffinity
New York185,3372.07×
California181,9621.03×
Florida173,2081.59×
Texas123,5250.9×
Pennsylvania56,6231.05×
Georgia56,5701.14×
New Jersey53,1781.3×
Illinois51,5530.96×
North Carolina46,0650.95×
Massachusetts43,9971.39×
Ohio43,9120.89×
Virginia43,4181.11×
Washington37,9071.18×
Michigan36,5370.87×
Maryland35,2731.28×
Tennessee26,3370.82×
Arizona24,9990.76×
Indiana24,0620.82×
Connecticut23,8611.48×
South Carolina23,0010.95×
Colorado22,3460.88×
Oregon21,9821.2×
Wisconsin21,6320.9×
Missouri21,0190.81×
Minnesota20,1010.87×
Louisiana20,0750.97×
Kentucky18,2470.91×
Oklahoma14,7790.83×
Alabama14,5910.65×
Nevada11,8480.76×
Utah11,4260.8×
Kansas11,0850.88×
Arkansas10,7160.81×
Iowa10,5230.8×
Hawaii9,9111.44×
Mississippi8,6600.66×
New Mexico7,3780.92×
Washington, District of Columbia6,6991.39×
Maine6,4971.13×
Nebraska6,3860.79×
New Hampshire6,3121×
Idaho6,1300.76×
Rhode Island5,2821.03×
West Virginia5,1070.68×
Delaware4,3660.99×
Montana3,9980.9×
Vermont3,3971.21×
Alaska3,0580.89×
South Dakota2,8500.77×
North Dakota2,5620.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Calypso music audience
BrandAffinityCategory
Caribbean Airlines64.06×Travel & Leisure
Hair Extensions8.81×Beauty & Wellness
Trinidad and Tobago11.94×Travel & Leisure
Rainbow Shops14.06×Fashion & Accessoires
Planet Fitness2.81×Sports
Snap!11.72×Music & Radio
Streetwear3.47×Fashion & Accessoires
Manchester United F.C.4.86×Sports
Barry Gibb17.48×Music & Radio
New York Knicks5.11×Sports
Superman1.71×Movies & TV
Do it yourself (DIY)2.12×Home & Garden
Chicago Bulls3.95×Sports
Atlanta Falcons5.31×Sports
Diaper bag3.8×Kids & Family
Toyota Supra8.45×Cars & Mobility
Nigeria4.45×Travel & Leisure
Spotify1.79×Internet & Social Media
Dancehalls3.76×Music & Radio
Livemusic2.79×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Calypso music audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.75
Luxury OrientationPREMIUM1.61
Early Adopter MentalityPOWER1.54
Social Media UsageJOY1.33
MindfulnessBALANCE1.31
Healthy LifestyleBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Calypso music
CountryShare
United States27.1%
Brazil23.7%
Mexico5.6%

See Calypso music audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Calypso music have in United States?

Calypso music has an estimated audience of 1,604,173 people in United States, concentrated in New York and California.

What is the gender split and age of Calypso music fans?

60.5% of Calypso music fans are female, 39.5% are male, with an average age of 34.8 years.

Which brands do Calypso music fans like most?

Calypso music fans show strongest brand affinity for Caribbean Airlines (64.06×), Hair Extensions (8.81×), and Trinidad and Tobago (11.94×) over the country average.

Where do Calypso music fans live in United States?

Calypso music fans in United States are most concentrated in New York (reach 185,337), California (reach 181,962), and Florida (reach 173,208). These three regions account for the largest share of the active audience.

What other brands do Calypso music fans also like?

Beyond Calypso music itself, the audience over-indexes on Hair Extensions (8.81×), Trinidad and Tobago (11.94×), Rainbow Shops (14.06×), and Planet Fitness (2.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Calypso music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.