Rascasse Audience Intelligence

Calypso music Audience in United States

A data profile of the people who buy, follow and care about Calypso music in United States — modelled from more than twelve digital signal sources. Calypso music has an estimated audience of 1,604,173 people in United States.

#7050among Topic in United States#2005in Music & Radio

The average Calypso music fan in United States is 34.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Caribbean Airlines, Hair Extensions, Trinidad and Tobago, with strongest over-indexing on Caribbean Airlines (133.63× the country average).

Demographically, the Calypso music audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Calypso music fan in United States is more female, around 34.8 years old, with strong Risk Appetite tendencies and a notable affinity for Caribbean Airlines.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Calypso music profile in United States.

Audience size
1.6M
in United States
Gender
60.5%♀
39.5% male
Age
34.8
average years
Country rank
#16878
Topic in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Calypso music fans

60.5% are female, 39.5% are male, average age 34.8.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Calypso music audience in United States
MetricValue
Female60.5%
Male39.5%
Average age34.8
Estimated audience size1,604,173
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Calypso music audience in United States
Age bracketShare%
16-1927%
20-2927%
30-3920%
40-4915%
50+11%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Calypso music audience comes from United States.

Worldwide audience distribution share by country for Calypso music
CountryShare
United States27.1%
Brazil23.7%
Mexico5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Calypso music audience in United States is strongest.

Fig. 05

Top regions by affinity

Calypso music fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.91×
02Florida~200K1.49×
03Connecticut~20K1.33×
04Maryland~40K1.31×
05Massachusetts~40K1.30×
06New Jersey~50K1.26×
07Washington, District of Columbia~6K1.20×
08Hawaii~8K1.12×
09Pennsylvania~60K1.10×
10Georgia~50K1.09×
11Virginia~40K1.09×
12Nebraska~9K1.09×
13Oregon~20K1.08×
14Washington~30K1.07×
15Vermont~3K1.06×
16Maine~6K1.05×
17Delaware~5K1.05×
18Rhode Island~5K1.02×
19Alaska~3K1.02×
20Montana~4K0.99×
21New Hampshire~6K0.98×
22South Dakota~4K0.98×
23North Dakota~3K0.98×
24South Carolina~20K0.96×
25New Mexico~8K0.96×
26California~200K0.95×
27Louisiana~20K0.95×
28Idaho~8K0.95×
29North Carolina~50K0.94×
30Illinois~50K0.93×
31Wisconsin~20K0.93×
32Kentucky~20K0.93×
33Kansas~10K0.93×
34West Virginia~7K0.92×
35Minnesota~20K0.91×
36Iowa~10K0.91×
37Colorado~20K0.90×
38Oklahoma~20K0.90×
39Arkansas~10K0.90×
40Mississippi~10K0.89×
41Indiana~30K0.88×
42Utah~10K0.88×
43Texas~100K0.87×
44Ohio~40K0.87×
45Michigan~40K0.87×
46Missouri~20K0.87×
47Arizona~30K0.86×
48Tennessee~30K0.86×
49Nevada~10K0.86×
50Alabama~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Calypso music, United States
0.81×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Calypso music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Calypso music audience
#·InterestCategoryAffinity×
01Caribbean AirlinesTravel & Leisure133.63×
02BonaireTravel & Leisure45.78×
03Bank holidayPolitics & Society26.36×
04Barry GibbMusic & Radio17.48×
05essieBeauty & Wellness17.48×
06Rainbow ShopsFashion & Accessoires17.06×
07BarbadosTravel & Leisure16.87×
08Snap!Music & Radio15.94×
09Trinidad and TobagoTravel & Leisure13.68×
10Call centreTechnology & Electronics12.74×
11Jeopardy!Movies & TV7.21×
12Hair ExtensionsBeauty & Wellness6.93×
13NigeriaTravel & Leisure4.88×
14Obsessed (2009 film)Movies & TV4.23×
15Diaper bagKids & Family4.11×
16KeratinBeauty & Wellness3.96×
17The Breakfast ClubMovies & TV3.95×
18High-definition televisionTechnology & Electronics2.19×
19SupermanMovies & TV1.70×
20Do it yourself (DIY)Home & Garden1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Calypso music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Calypso music audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.41×
Urban LifestyleOPEN1.38×
Luxury OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Calypso music audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.76×
Family OrientationCONSERVATISM0.84×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Calypso music have in United States?

Calypso music has an estimated audience of 1,604,173 people in United States, concentrated in New York and California.

02

What is the gender split and age of Calypso music fans?

60.5% of Calypso music fans are female, 39.5% are male, with an average age of 34.8 years.

03

Which brands do Calypso music fans like most?

Calypso music fans show strongest brand affinity for Caribbean Airlines (133.63×), Hair Extensions (6.93×), and Trinidad and Tobago (13.68×) over the country average.

04

Where do Calypso music fans live in United States?

Calypso music fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Calypso music fans also like?

Beyond Calypso music itself, the audience over-indexes on Hair Extensions (6.93×), Trinidad and Tobago (13.68×), Barbados (16.87×), and Rainbow Shops (17.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Calypso music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Calypso music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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