Bonaire Audience in United States

Bonaire logo

Bonaire has an estimated audience of 342,530 people in United States. 52.2% are female, 47.8% are male, average age 43.0. Top regions: Florida, New York, Texas. Top brand affinities: Caribbean Airlines, Curaçao, Calypso music, Trinidad, Blade (film).

The average Bonaire fan in United States is 43.0 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include Caribbean Airlines, Curaçao, Calypso music, with strongest over-indexing on Caribbean Airlines (138.97× the country average). Demographically, the Bonaire audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Bonaire fans

Demographic split for Bonaire audience in United States
MetricValue
Female52.2%
Male47.8%
Average age43.0
Estimated audience size342,530

Audience persona

The typical Bonaire fan in United States is balanced, around 43.0 years old, with strong Risk Appetite tendencies and a notable affinity for Caribbean Airlines.

Top regions in United States

Top regions ranked by reach for Bonaire in United States
RegionReachAffinity
Florida40,1991.73×
New York33,4091.75×
Texas24,7860.84×
California24,6510.65×
Georgia16,1931.53×
North Carolina12,7191.23×
Pennsylvania11,9171.03×
New Jersey11,8471.36×
Ohio10,6211.01×
Virginia10,2111.22×
Massachusetts10,0781.49×
Illinois9,3540.82×
Michigan7,5360.84×
Colorado7,4071.37×
Maryland7,2171.23×
Tennessee6,8551×
South Carolina6,1121.19×
Connecticut5,3311.55×
Wisconsin5,2471.02×
Indiana5,2050.83×
Washington5,0510.74×
Arizona4,8390.69×
Missouri4,3940.8×
Minnesota4,2570.87×
Alabama4,0180.84×
Kentucky3,5340.82×
Oklahoma3,0930.81×
Oregon2,9660.76×
Louisiana2,9660.67×
Utah2,9410.96×
Kansas2,1720.8×
Iowa2,1570.76×
Nevada2,1160.64×
Arkansas2,1080.75×
Washington, District of Columbia1,9761.92×
New Hampshire1,8151.34×
Maine1,7121.4×
Mississippi1,6730.59×
Idaho1,4010.82×
Rhode Island1,3071.2×
West Virginia1,2770.8×
Nebraska1,2350.72×
New Mexico1,1120.65×
Hawaii1,0150.69×
Vermont9861.64×
Montana8870.93×
Delaware8810.93×
Alaska6670.91×
South Dakota4500.57×
North Dakota3810.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bonaire audience
BrandAffinityCategory
Caribbean Airlines138.97×Travel & Leisure
Curaçao78.65×Travel & Leisure
Calypso music45.78×Music & Radio
Trinidad33.33×Travel & Leisure
Blade (film)19.7×Movies & TV
Saint Lucia18.91×Travel & Leisure
Cayman Islands19.95×Travel & Leisure
Antigua29.42×Travel & Leisure
Grenada18.87×Travel & Leisure
Guyana17.37×Travel & Leisure
Car Wash (film)18.07×Movies & TV
3D Systems65.92×Business & Career
Walking in the United Kingdom41.15×
Caribbean4.22×Travel & Leisure
Barbados11.12×Travel & Leisure
Turks and Caicos Islands10.33×Travel & Leisure
Rainbow Shops11.87×Fashion & Accessoires
Saint Vincent and the Grenadines23.72×Travel & Leisure
Saint Martin22.27×Travel & Leisure
Trinidad and Tobago7.93×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bonaire audience
TraitClusterScore
Risk AppetiteTHRILL2.31
TravellingTHRILL2.25
Design AffinityPREMIUM1.88
Family OrientationCONSERVATISM1.84
IndulgenceJOY1.68
SustainabilityBALANCE1.65

Worldwide distribution

Worldwide audience distribution share by country for Bonaire
CountryShare
Netherlands27.5%
United States16.4%
Spain6.4%

See Bonaire audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Bonaire have in United States?

Bonaire has an estimated audience of 342,530 people in United States, concentrated in Florida and New York.

What is the gender split and age of Bonaire fans?

52.2% of Bonaire fans are female, 47.8% are male, with an average age of 43.0 years.

Which brands do Bonaire fans like most?

Bonaire fans show strongest brand affinity for Caribbean Airlines (138.97×), Curaçao (78.65×), and Calypso music (45.78×) over the country average.

Where do Bonaire fans live in United States?

Bonaire fans in United States are most concentrated in Florida (reach 40,199), New York (reach 33,409), and Texas (reach 24,786). These three regions account for the largest share of the active audience.

What other brands do Bonaire fans also like?

Beyond Bonaire itself, the audience over-indexes on Curaçao (78.65×), Calypso music (45.78×), Trinidad (33.33×), and Blade (film) (19.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bonaire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.