Rascasse Audience Intelligence

Bonaire Audience in United States

A data profile of the people who buy, follow and care about Bonaire in United States — modelled from more than twelve digital signal sources. Bonaire has an estimated audience of 342,530 people in United States.

#67among Island in United States#5171among POI in United States#3722in Travel & Leisure

The average Bonaire fan in United States is 43.0 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Texas.

Top brand affinities include Caribbean Airlines, Curaçao, Calypso music, with strongest over-indexing on Caribbean Airlines (138.97× the country average).

Demographically, the Bonaire audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bonaire fan in United States is balanced, around 43.0 years old, with strong Travelling tendencies and a notable affinity for Caribbean Airlines.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bonaire profile in United States.

Audience size
343K
in United States
Gender
52.2%♀
47.8% male
Age
43.0
average years
Country rank
#45122
POI in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bonaire fans

52.2% are female, 47.8% are male, average age 43.0.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Bonaire audience in United States
MetricValue
Female52.2%
Male47.8%
Average age43.0
Estimated audience size342,530
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Bonaire audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4926%
50+28%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Bonaire audience comes from United States.

Worldwide audience distribution share by country for Bonaire
CountryShare
Netherlands27.6%
United States16.4%
Spain6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bonaire audience in United States is strongest.

Fig. 05

Top regions by affinity

Bonaire fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.68×
02Florida~40K1.61×
03Georgia~20K1.61×
04New York~30K1.56×
05Vermont<1K1.55×
06Connecticut~5K1.51×
07Maine~2K1.46×
08Massachusetts~10K1.42×
09New Hampshire~2K1.37×
10New Jersey~10K1.32×
11Colorado~7K1.29×
12North Carolina~10K1.22×
13Rhode Island~1K1.22×
14Maryland~7K1.19×
15South Carolina~6K1.17×
16Virginia~10K1.16×
17Wisconsin~5K1.05×
18Delaware<1K1.02×
19Pennsylvania~10K1.01×
20Alaska<1K0.99×
21Ohio~10K0.98×
22Tennessee~7K0.98×
23Montana<1K0.96×
24Utah~3K0.92×
25Minnesota~4K0.88×
26Kentucky~4K0.88×
27Kansas~2K0.86×
28West Virginia~1K0.86×
29Indiana~5K0.85×
30Michigan~8K0.84×
31Alabama~4K0.84×
32Iowa~2K0.84×
33Idaho~1K0.84×
34Oklahoma~3K0.82×
35Illinois~9K0.81×
36Missouri~4K0.81×
37Nebraska~1K0.81×
38Texas~20K0.80×
39Arkansas~2K0.79×
40Oregon~3K0.76×
41Hawaii~1K0.74×
42South Dakota<1K0.74×
43Louisiana~3K0.73×
44North Dakota<1K0.73×
45Arizona~5K0.72×
46Washington~5K0.72×
47New Mexico~1K0.70×
48Mississippi~2K0.68×
49Nevada~2K0.67×
50California~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Bonaire, United States
0.62×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bonaire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bonaire audience
#·InterestCategoryAffinity×
01Caribbean AirlinesTravel & Leisure138.97×
02CuraçaoTravel & Leisure78.65×
033D SystemsBusiness & Career65.92×
04Calypso musicMusic & Radio45.78×
05Walking in the United KingdomTopic41.15×
06TrinidadTravel & Leisure33.33×
07AntiguaTravel & Leisure29.42×
08Saint Vincent and the GrenadinesTravel & Leisure23.72×
09Saint MartinTravel & Leisure22.27×
10Cayman IslandsTravel & Leisure19.95×
11Blade (film)Movies & TV19.70×
12Saint LuciaTravel & Leisure18.91×
13GrenadaTravel & Leisure18.87×
14Car Wash (film)Movies & TV18.07×
15GuyanaTravel & Leisure17.37×
16Rainbow ShopsFashion & Accessoires11.87×
17BarbadosTravel & Leisure11.12×
18Turks and Caicos IslandsTravel & Leisure10.33×
19Trinidad and TobagoTravel & Leisure7.93×
20CaribbeanTravel & Leisure4.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bonaire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bonaire audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.40×
Quality AwarenessPREMIUM1.25×
MindfulnessBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bonaire audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.96×
SpiritualityBALANCE1.00×
ExtroversionTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bonaire have in United States?

Bonaire has an estimated audience of 342,530 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Bonaire fans?

52.2% of Bonaire fans are female, 47.8% are male, with an average age of 43.0 years.

03

Which brands do Bonaire fans like most?

Bonaire fans show strongest brand affinity for Caribbean Airlines (138.97×), Curaçao (78.65×), and Calypso music (45.78×) over the country average.

04

Where do Bonaire fans live in United States?

Bonaire fans in United States are most concentrated in Florida (reach ~40K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bonaire fans also like?

Beyond Bonaire itself, the audience over-indexes on Curaçao (78.65×), Calypso music (45.78×), Trinidad (33.33×), and Blade (film) (19.7×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Bonaire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bonaire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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