Rascasse Audience Intelligence

Caribbean Airlines Target Market in United States

A data profile of the people who buy, follow and care about Caribbean Airlines in United States — modelled from more than twelve digital signal sources. Caribbean Airlines has an estimated audience of 585,169 people in United States.

#66among Airline in United States#3450among Brand in United States#2632in Travel & Leisure

The average Caribbean Airlines fan in United States is 36.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, New Jersey.

Top brand affinities include Calypso music, Trinidad, Blade (film), with strongest over-indexing on Calypso music (133.63× the country average).

Demographically, the Caribbean Airlines audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caribbean Airlines fan in United States is more female, around 36.4 years old, with strong Mindfulness tendencies and a notable affinity for Calypso music.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caribbean Airlines profile in United States.

Audience size
585K
in United States
Gender
61.2%♀
38.8% male
Age
36.4
average years
Country rank
#33319
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Caribbean Airlines

61.2% are female, 38.8% are male, average age 36.4.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Caribbean Airlines audience in United States
MetricValue
Female61.2%
Male38.8%
Average age36.4
Estimated audience size585,169
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Caribbean Airlines audience in United States
Age bracketShare%
16-1922%
20-2924%
30-3923%
40-4919%
50+12%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Caribbean Airlines audience comes from United States.

Worldwide audience distribution share by country for Caribbean Airlines
CountryShare
Trinidad and Tobago48.0%
United States14.5%
Canada5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caribbean Airlines audience in United States is strongest.

Fig. 05

Top regions by affinity

Caribbean Airlines customers by region in United States
#RegionReachAffinity×
01New York~400K12.72×
02Florida~300K6.57×
03New Jersey~60K4.36×
04Connecticut~20K4.09×
05Maryland~20K2.10×
06Washington, District of Columbia~3K1.87×
07Georgia~30K1.55×
08Delaware~2K1.53×
09Pennsylvania~20K1.08×
10Massachusetts~10K0.96×
11Virginia~10K0.85×
12Rhode Island~1K0.81×
13Vermont<1K0.76×
14South Dakota~1K0.75×
15North Dakota<1K0.75×
16Alaska<1K0.74×
17Montana~1K0.70×
18South Carolina~6K0.66×
19Maine~1K0.65×
20North Carolina~10K0.63×
21New Hampshire~1K0.62×
22Idaho~2K0.61×
23West Virginia~2K0.61×
24Hawaii~2K0.60×
25New Mexico~2K0.57×
26Nebraska~2K0.56×
27Texas~30K0.55×
28Mississippi~3K0.55×
29Nevada~3K0.53×
30Arkansas~3K0.53×
31Louisiana~4K0.52×
32Iowa~2K0.50×
33Kansas~2K0.49×
34Ohio~8K0.47×
35Oklahoma~3K0.47×
36Alabama~4K0.46×
37Kentucky~3K0.46×
38Utah~2K0.46×
39Tennessee~5K0.45×
40Colorado~4K0.42×
41Minnesota~3K0.42×
42Oregon~3K0.42×
43Illinois~8K0.41×
44Missouri~4K0.40×
45Arizona~5K0.39×
46Indiana~4K0.39×
47Michigan~6K0.38×
48Wisconsin~3K0.38×
49Washington~4K0.37×
50California~20K0.29×
Fig. 06

Affinity by region

Affinity by region — Caribbean Airlines, United States
0.29×1.00×12.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caribbean Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caribbean Airlines audience
#·InterestCategoryAffinity×
013D SystemsBusiness & Career195.82×
02Calypso musicMusic & Radio133.63×
03Walking in the United KingdomTopic121.74×
04Bunji GarlinMusic & Radio118.68×
05SriLankan AirlinesTravel & Leisure109.14×
06Honey and CloverLiterature106.88×
07Pegasus AirlinesTravel & Leisure99.30×
08TrinidadTravel & Leisure92.39×
09Laundry DayMusic & Radio69.92×
10LOT Polish AirlinesTravel & Leisure67.99×
11Adolfo Suárez Madrid–Barajas AirportTravel & Leisure67.69×
12Blade (film)Movies & TV57.09×
13LAN AirlinesTravel & Leisure53.54×
14Car Wash (film)Movies & TV51.46×
15GuyanaTravel & Leisure40.59×
16Ethiopian AirlinesTravel & Leisure40.27×
17Rainbow ShopsFashion & Accessoires31.37×
18TahitiTravel & Leisure20.69×
19Trinidad and TobagoTravel & Leisure12.07×
20Mavado (singer)Music & Radio12.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caribbean Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caribbean Airlines audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.48×
TravellingTHRILL1.34×
Luxury OrientationPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caribbean Airlines audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.79×
ExtroversionTHRILL0.84×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Caribbean Airlines's target market in United States?

Caribbean Airlines's target market in United States covers an estimated 585,169 people, concentrated in New York and Florida.

02

What is the gender split and age of Caribbean Airlines customers?

61.2% of the Caribbean Airlines audience are female, 38.8% are male, with an average age of 36.4 years.

03

Which brands do Caribbean Airlines fans like most?

Caribbean Airlines fans show strongest brand affinity for Calypso music (133.63×), Trinidad (92.39×), and Blade (film) (57.09×) over the country average.

04

Where do Caribbean Airlines fans live in United States?

Caribbean Airlines fans in United States are most concentrated in New York (reach ~400K), Florida (reach ~300K), and New Jersey (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Caribbean Airlines fans also like?

Beyond Caribbean Airlines itself, the audience over-indexes on Trinidad (92.39×), Blade (film) (57.09×), 3D Systems (195.82×), and Walking in the United Kingdom (121.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Caribbean Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Caribbean Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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