Rascasse Audience Intelligence

Guyana Audience in United States

A data profile of the people who buy, follow and care about Guyana in United States — modelled from more than twelve digital signal sources. Guyana has an estimated audience of 2,123,611 people in United States.

#112among Country in United States#1052among POI in United States#1071in Travel & Leisure

The average Guyana fan in United States is 39.2 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include Helen Mirren, Trinidad and Tobago, Caribbean Airlines, with strongest over-indexing on Helen Mirren (16.42× the country average).

Demographically, the Guyana audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guyana fan in United States is more female, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Helen Mirren.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guyana profile in United States.

Audience size
2.1M
in United States
Gender
58.6%♀
41.4% male
Age
39.2
average years
Country rank
#13592
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guyana fans

58.6% are female, 41.4% are male, average age 39.2.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Guyana audience in United States
MetricValue
Female58.6%
Male41.4%
Average age39.2
Estimated audience size2,123,611
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Guyana audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3920%
40-4920%
50+20%
Fig. 04

Worldwide distribution

37.5%

of the worldwide Guyana audience comes from United States.

Worldwide audience distribution share by country for Guyana
CountryShare
United States37.5%
Guyana6.2%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guyana audience in United States is strongest.

Fig. 05

Top regions by affinity

Guyana fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K2.55×
02Washington, District of Columbia~10K2.24×
03New Jersey~100K2.07×
04Florida~300K1.85×
05Maryland~70K1.78×
06Connecticut~40K1.74×
07Georgia~100K1.49×
08Virginia~70K1.38×
09Massachusetts~50K1.27×
10Delaware~7K1.23×
11Texas~200K1.11×
12North Carolina~70K1.11×
13Iowa~20K1.10×
14Minnesota~30K1.09×
15Pennsylvania~80K1.07×
16Rhode Island~7K1.03×
17California~200K0.98×
18Washington~40K0.98×
19Illinois~70K0.96×
20Alaska~4K0.96×
21Utah~20K0.91×
22Vermont~3K0.91×
23South Carolina~30K0.90×
24Hawaii~8K0.90×
25Arizona~40K0.89×
26Colorado~30K0.88×
27Louisiana~20K0.87×
28Oregon~20K0.87×
29Nevada~20K0.85×
30New Hampshire~7K0.84×
31Maine~6K0.82×
32Alabama~20K0.79×
33Tennessee~30K0.78×
34Ohio~50K0.77×
35Idaho~8K0.74×
36Michigan~40K0.73×
37Kansas~10K0.72×
38Nebraska~8K0.72×
39Missouri~20K0.71×
40New Mexico~7K0.70×
41Indiana~30K0.69×
42Kentucky~20K0.69×
43Montana~4K0.69×
44Oklahoma~20K0.67×
45Wisconsin~20K0.66×
46North Dakota~3K0.66×
47Mississippi~10K0.65×
48Arkansas~10K0.64×
49West Virginia~6K0.63×
50South Dakota~3K0.59×
Fig. 06

Affinity by region

Affinity by region — Guyana, United States
0.59×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guyana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guyana audience
#·InterestCategoryAffinity×
01Caribbean AirlinesTravel & Leisure40.59×
02Helen MirrenMovies & TV16.42×
03Michelle MonaghanMovies & TV16.42×
04BarbadosTravel & Leisure15.20×
05Ligue 1Sports13.03×
06Trinidad and TobagoTravel & Leisure12.35×
07Method ManMusic & Radio11.26×
08Meg RyanMovies & TV9.20×
09Bob MarleyMusic & Radio8.32×
10Reese WitherspoonMovies & TV6.30×
11Royal familyPolitics & Society5.38×
12NigeriaTravel & Leisure4.55×
13Diaper bagKids & Family3.94×
14YouTube MusicInternet & Social Media3.64×
15The Breakfast ClubMovies & TV3.62×
16KeratinBeauty & Wellness3.57×
17Sustainable energyHome & Garden3.36×
18Planet FitnessSports3.35×
19FedExBusiness & Career3.06×
20American AirlinesTravel & Leisure1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guyana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guyana audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.18×
Career OrientationPOWER1.78×
Community OrientationOPEN1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guyana audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
ExtroversionTHRILL0.78×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guyana have in United States?

Guyana has an estimated audience of 2,123,611 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of Guyana fans?

58.6% of Guyana fans are female, 41.4% are male, with an average age of 39.2 years.

03

Which brands do Guyana fans like most?

Guyana fans show strongest brand affinity for Helen Mirren (16.42×), Trinidad and Tobago (12.35×), and Caribbean Airlines (40.59×) over the country average.

04

Where do Guyana fans live in United States?

Guyana fans in United States are most concentrated in New York (reach ~300K), Florida (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Guyana fans also like?

Beyond Guyana itself, the audience over-indexes on Trinidad and Tobago (12.35×), Caribbean Airlines (40.59×), Barbados (15.2×), and Michelle Monaghan (16.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Guyana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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