Guyana Audience in United States

Guyana logo

Guyana has an estimated audience of 2,123,611 people in United States. 58.6% are female, 41.4% are male, average age 39.2. Top regions: New York, Florida, California. Top brand affinities: Helen Mirren, Google Maps, Indeed.com, Capital One, Enterprise Rent-A-Car.

The average Guyana fan in United States is 39.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Helen Mirren, Google Maps, Indeed.com, with strongest over-indexing on Helen Mirren (56.9× the country average). Demographically, the Guyana audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Guyana fans

Demographic split for Guyana audience in United States
MetricValue
Female58.6%
Male41.4%
Average age39.2
Estimated audience size2,123,611

Audience persona

The typical Guyana fan in United States is more female, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Helen Mirren.

Top regions in United States

Top regions ranked by reach for Guyana in United States
RegionReachAffinity
New York319,2842.69×
Florida275,2441.91×
California248,2551.06×
Texas214,7481.18×
New Jersey113,0962.09×
Georgia101,7051.55×
Pennsylvania76,7491.07×
Virginia74,5401.44×
North Carolina73,7171.15×
Illinois72,3131.02×
Maryland65,9161.81×
Massachusetts55,4211.32×
Ohio51,6620.79×
Washington43,8961.03×
Michigan41,7620.75×
Arizona39,5050.91×
Connecticut37,1701.75×
Minnesota33,6131.1×
Tennessee33,5310.79×
Colorado31,0360.93×
South Carolina28,4990.89×
Indiana27,1270.7×
Missouri24,6520.72×
Louisiana23,9110.87×
Alabama23,5920.8×
Oregon21,9040.9×
Wisconsin20,7770.65×
Nevada18,3700.89×
Kentucky17,9750.68×
Utah17,2590.91×
Oklahoma15,9010.67×
Washington, District of Columbia14,7332.31×
Kansas11,7820.7×
Arkansas10,9420.63×
Iowa10,8240.62×
Mississippi10,5820.6×
Hawaii7,8910.86×
Idaho7,6340.72×
New Mexico7,1450.67×
Rhode Island6,9181.02×
Delaware6,8841.17×
Nebraska6,7970.64×
New Hampshire6,7270.8×
Maine5,9260.78×
West Virginia5,5180.56×
Alaska3,8420.85×
Montana3,6560.62×
Vermont3,1290.84×
South Dakota2,4090.49×
North Dakota2,3650.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guyana audience
BrandAffinityCategory
Helen Mirren56.9×Movies & TV
Google Maps8.34×Internet & Social Media
Indeed.com8.14×Business & Career
Capital One7.93×Business & Career
Enterprise Rent-A-Car11.73×Cars & Mobility
Yandex42.51×Technology & Electronics
Pierce Brosnan17.86×Movies & TV
Daniel Craig20.5×Movies & TV
Caribbean Airlines52.72×Travel & Leisure
CarGurus7.16×Cars & Mobility
Aruba20.68×Travel & Leisure
Aaliyah20.55×Music & Radio
ICloud10.8×Technology & Electronics
Cameron Diaz13.61×Movies & TV
DeviantArt7.42×Internet & Social Media
Khan Academy8.24×Business & Career
Farfetch20.82×Shopping
Michelle Monaghan16.42×Movies & TV
Trinidad and Tobago11.94×Travel & Leisure
Priyanka Chopra14.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guyana audience
TraitClusterScore
Career OrientationPOWER1.48
PatriotismCONSERVATISM1.4
TravellingTHRILL1.34
Quality AwarenessPREMIUM1.3
SpiritualityBALANCE1.19
Community OrientationOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Guyana
CountryShare
United States37.6%
Guyana6.2%
United Kingdom5.9%

See Guyana audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Guyana have in United States?

Guyana has an estimated audience of 2,123,611 people in United States, concentrated in New York and Florida.

What is the gender split and age of Guyana fans?

58.6% of Guyana fans are female, 41.4% are male, with an average age of 39.2 years.

Which brands do Guyana fans like most?

Guyana fans show strongest brand affinity for Helen Mirren (56.9×), Google Maps (8.34×), and Indeed.com (8.14×) over the country average.

Where do Guyana fans live in United States?

Guyana fans in United States are most concentrated in New York (reach 319,284), Florida (reach 275,244), and California (reach 248,255). These three regions account for the largest share of the active audience.

What other brands do Guyana fans also like?

Beyond Guyana itself, the audience over-indexes on Google Maps (8.34×), Indeed.com (8.14×), Capital One (7.93×), and Enterprise Rent-A-Car (11.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guyana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.