Guyana Audience in United States

Guyana logo

Guyana has an estimated audience of 2,123,611 people in United States. 58.6% are female, 41.4% are male, average age 39.2. Top regions: New York, Florida, California. Top brand affinities: Harlow, Governor of Michigan, TV Fanatic, Fairy godmother, Goop.

The average Guyana fan in United States is 39.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Harlow, Governor of Michigan, TV Fanatic, with strongest over-indexing on Harlow (20.55× the country average). Demographically, the Guyana audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Guyana fans

Demographic split for Guyana audience in United States
MetricValue
Female58.6%
Male41.4%
Average age39.2
Estimated audience size2,123,611

Audience persona

The typical Guyana fan in United States is more female, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Harlow.

Top regions in United States

Top regions ranked by reach for Guyana in United States
RegionReachAffinity
New York319,2842.69×
Florida275,2441.91×
California248,2551.06×
Texas214,7481.18×
New Jersey113,0962.09×
Georgia101,7051.55×
Pennsylvania76,7491.07×
Virginia74,5401.44×
North Carolina73,7171.15×
Illinois72,3131.02×
Maryland65,9161.81×
Massachusetts55,4211.32×
Ohio51,6620.79×
Washington43,8961.03×
Michigan41,7620.75×
Arizona39,5050.91×
Connecticut37,1701.75×
Minnesota33,6131.1×
Tennessee33,5310.79×
Colorado31,0360.93×
South Carolina28,4990.89×
Indiana27,1270.7×
Missouri24,6520.72×
Louisiana23,9110.87×
Alabama23,5920.8×
Oregon21,9040.9×
Wisconsin20,7770.65×
Nevada18,3700.89×
Kentucky17,9750.68×
Utah17,2590.91×
Oklahoma15,9010.67×
Washington, District of Columbia14,7332.31×
Kansas11,7820.7×
Arkansas10,9420.63×
Iowa10,8240.62×
Mississippi10,5820.6×
Hawaii7,8910.86×
Idaho7,6340.72×
New Mexico7,1450.67×
Rhode Island6,9181.02×
Delaware6,8841.17×
Nebraska6,7970.64×
New Hampshire6,7270.8×
Maine5,9260.78×
West Virginia5,5180.56×
Alaska3,8420.85×
Montana3,6560.62×
Vermont3,1290.84×
South Dakota2,4090.49×
North Dakota2,3650.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guyana audience
BrandAffinityCategory
Harlow20.55×Travel & Leisure
Governor of Michigan8.53×Politics & Society
TV Fanatic11.19×Movies & TV
Fairy godmother7.68×Literature
Goop4.92×Internet & Social Media
Grinch3.17×Movies & TV
Hipster7.47×Politics & Society
Vocal harmony3.51×Music & Radio
Historic site3.05×Arts & Culture
Nebraska Cornhuskers football2.5×Sports
No Escape (1994 film)7.63×Movies & TV
Jesse Plemons2.27×Movies & TV
El Paso County, Colorado8.39×Travel & Leisure
3D printing1.65×Technology & Electronics
Queens College, City University of New York4.62×Business & Career
Kendra Scott1.81×Fashion & Accessoires
Hardik Pandya9.1×Sports
Mathcore4.71×Music & Radio
Hibachi4.47×Food & Beverages
Charlamagne Tha God5.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guyana audience
TraitClusterScore
Career OrientationPOWER1.48
PatriotismCONSERVATISM1.4
TravellingTHRILL1.34
Quality AwarenessPREMIUM1.3
SpiritualityBALANCE1.19
Community OrientationOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Guyana
CountryShare
United States37.6%
Guyana6.2%
United Kingdom5.9%

See Guyana audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Guyana have in United States?

Guyana has an estimated audience of 2,123,611 people in United States, concentrated in New York and Florida.

What is the gender split and age of Guyana fans?

58.6% of Guyana fans are female, 41.4% are male, with an average age of 39.2 years.

Which brands do Guyana fans like most?

Guyana fans show strongest brand affinity for Harlow (20.55×), Governor of Michigan (8.53×), and TV Fanatic (11.19×) over the country average.

Where do Guyana fans live in United States?

Guyana fans in United States are most concentrated in New York (reach 319,284), Florida (reach 275,244), and California (reach 248,255). These three regions account for the largest share of the active audience.

What other brands do Guyana fans also like?

Beyond Guyana itself, the audience over-indexes on Governor of Michigan (8.53×), TV Fanatic (11.19×), Fairy godmother (7.68×), and Goop (4.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guyana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.