Rascasse Audience Intelligence

Bob Marley Audience in United States

A data profile of the people who buy, follow and care about Bob Marley in United States — modelled from more than twelve digital signal sources. Bob Marley has an estimated audience of 4,295,950 people in United States.

#1among Reggae in United States#909among Person in United States#692in Music & Radio

The average Bob Marley fan in United States is 34.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Ziggy Marley, Cachorro, Immortal (band), with strongest over-indexing on Ziggy Marley (22.26× the country average).

Demographically, the Bob Marley audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Travelling, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bob Marley fan in United States is balanced, around 34.9 years old, with strong Travelling tendencies and a notable affinity for Ziggy Marley.

Category: Music & Radio · Type: Person · Subtype: Reggae

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bob Marley profile in United States.

Audience size
4.3M
in United States
Gender
50.8%♀
49.2% male
Age
34.9
average years
Country rank
#7574
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bob Marley fans

50.8% are female, 49.2% are male, average age 34.9.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Bob Marley audience in United States
MetricValue
Female50.8%
Male49.2%
Average age34.9
Estimated audience size4,295,950
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Bob Marley audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Bob Marley audience comes from United States.

Worldwide audience distribution share by country for Bob Marley
CountryShare
United States22.0%
Brazil8.1%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bob Marley audience in United States is strongest.

Fig. 05

Top regions by affinity

Bob Marley fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K2.28×
02Arizona~200K2.05×
03Hawaii~30K1.41×
04Alaska~10K1.38×
05Georgia~200K1.36×
06Florida~400K1.32×
07Louisiana~70K1.32×
08Maryland~90K1.26×
09Mississippi~40K1.20×
10South Carolina~70K1.18×
11North Carolina~100K1.17×
12Delaware~10K1.13×
13Connecticut~50K1.12×
14Nevada~40K1.04×
15Virginia~100K1.03×
16New York~200K1.01×
17New Jersey~100K1.01×
18Massachusetts~80K1.00×
19New Mexico~20K1.00×
20New Hampshire~20K0.99×
21Texas~400K0.98×
22Washington, District of Columbia~10K0.98×
23Maine~10K0.96×
24California~400K0.95×
25Tennessee~80K0.95×
26Pennsylvania~100K0.93×
27Arkansas~30K0.93×
28Ohio~100K0.92×
29Rhode Island~10K0.92×
30Indiana~70K0.89×
31Missouri~60K0.89×
32Illinois~100K0.88×
33Colorado~60K0.88×
34Oklahoma~40K0.88×
35Utah~30K0.87×
36Michigan~90K0.84×
37Kentucky~40K0.84×
38Washington~70K0.83×
39Oregon~40K0.81×
40Vermont~6K0.80×
41Kansas~30K0.79×
42Idaho~20K0.79×
43Montana~9K0.79×
44Wisconsin~50K0.78×
45West Virginia~10K0.76×
46Minnesota~50K0.75×
47Iowa~30K0.74×
48Nebraska~20K0.73×
49South Dakota~7K0.71×
50North Dakota~6K0.70×
Fig. 06

Affinity by region

Affinity by region — Bob Marley, United States
0.70×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bob Marley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bob Marley audience
#·InterestCategoryAffinity×
01Hope SoloSports24.44×
02Ziggy MarleyMusic & Radio22.26×
03Emperor (band)Music & Radio20.01×
04Immortal (band)Music & Radio18.71×
05CachorroPets & Animals13.16×
06Sean PaulMusic & Radio12.93×
07Pepper (band)Music & Radio8.99×
08Mavado (singer)Music & Radio8.47×
09Sublime (band)Music & Radio8.25×
10Black metalMusic & Radio7.69×
11Death metalMusic & Radio7.13×
12Pennywise (band)Music & Radio6.49×
13MetalcoreMusic & Radio6.06×
14Thrash metalMusic & Radio5.91×
15James FrancoMovies & TV5.91×
16Ozzy OsbourneMusic & Radio4.50×
17Classic rockMusic & Radio3.91×
18Progressive rockMusic & Radio3.29×
19CaseyMusic & Radio2.98×
20Hard rockMusic & Radio2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bob Marley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bob Marley audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.24×
Urban LifestyleOPEN1.23×
Early Adopter MentalityPOWER1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bob Marley audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.92×
IndividualismJOY0.94×
Design AffinityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bob Marley have in United States?

Bob Marley has an estimated audience of 4,295,950 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Bob Marley fans?

50.8% of Bob Marley fans are female, 49.2% are male, with an average age of 34.9 years.

03

Which brands do Bob Marley fans like most?

Bob Marley fans show strongest brand affinity for Ziggy Marley (22.26×), Cachorro (13.16×), and Immortal (band) (18.71×) over the country average.

04

Where do Bob Marley fans live in United States?

Bob Marley fans in United States are most concentrated in California (reach ~400K), Florida (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Bob Marley fans also like?

Beyond Bob Marley itself, the audience over-indexes on Cachorro (13.16×), Immortal (band) (18.71×), Emperor (band) (20.01×), and Death metal (7.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Reggae audiences in United States

See Bob Marley audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bob Marley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →