Farruko Audience in United States

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Farruko has an estimated audience of 1,498,277 people in United States. 50.7% are female, 49.3% are male, average age 30.9. Top regions: California, Florida, Texas. Top brand affinities: Regional styles of Mexican music, Music, Sports, Arts and music, Popular music.

The average Farruko fan in United States is 30.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Regional styles of Mexican music, Music, Sports, with strongest over-indexing on Regional styles of Mexican music (10.35× the country average). Demographically, the Farruko audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Reggae

Demographics of Farruko fans

Demographic split for Farruko audience in United States
MetricValue
Female50.7%
Male49.3%
Average age30.9
Estimated audience size1,498,277

Audience persona

The typical Farruko fan in United States is balanced, around 30.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Farruko in United States
RegionReachAffinity
California340,2602.07×
Florida319,9103.15×
Texas298,6002.32×
New York172,3152.06×
New Jersey84,3262.21×
Illinois73,3891.47×
Georgia58,0361.26×
Pennsylvania54,8021.09×
North Carolina53,8911.2×
Massachusetts44,8961.52×
Arizona43,1201.41×
Virginia42,6941.17×
Maryland37,2361.45×
Connecticut30,8402.05×
Colorado26,0081.1×
Ohio25,5190.55×
Washington25,3080.84×
Nevada25,1851.74×
Tennessee23,8770.79×
Indiana19,7860.72×
South Carolina19,6970.87×
Michigan18,4360.47×
Wisconsin16,5860.74×
Louisiana15,4920.8×
Alabama14,9740.72×
Oklahoma13,9290.84×
Kentucky13,6610.73×
Utah13,0610.97×
Oregon12,7770.74×
Minnesota12,7670.59×
Missouri11,5140.48×
Kansas10,2300.87×
New Mexico9,7381.3×
Arkansas9,2970.75×
Rhode Island7,8981.66×
Iowa7,0920.57×
Nebraska6,9340.92×
Mississippi5,4000.44×
Washington, District of Columbia5,2961.18×
Idaho4,2440.56×
Delaware4,1911.01×
New Hampshire3,0670.52×
Hawaii2,7160.42×
West Virginia2,1140.3×
Maine1,6810.31×
South Dakota1,6180.47×
Alaska1,3300.41×
Montana9590.23×
Wyoming9290.42×
North Dakota9220.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Farruko audience
BrandAffinityCategory
Regional styles of Mexican music10.35×Music & Radio
Music2.04×Business & Career
Sports2.05×Sports
Arts and music1.98×Arts & Culture
Popular music2.97×Music & Radio
Food and drink1.88×Food & Beverages
Entertainment2.06×Movies & TV
Movies1.89×Movies & TV
Live events1.89×Music & Radio
Food1.81×Food & Beverages
FIFA World Cup2.92×Sports
Outdoor recreation1.9×Sports
Bad Bunny4.41×Music & Radio
Maquillaje Profesional8.49×Beauty & Wellness
Reading1.73×Literature
Consumer electronics1.74×Technology & Electronics
Pets1.77×Pets & Animals
Games1.73×Games
Cuisine1.98×Food & Beverages
Moda Feminina6.19×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Farruko audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.02
Luxury OrientationPREMIUM1.42
TravellingTHRILL1.37
Sports ActivityPOWER1.19
Urban LifestyleOPEN1.09
ExtroversionTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Farruko
CountryShare
United States30.1%
Spain12.9%
Mexico10.6%

See Farruko audiences in other countries

More Reggae audiences in United States

Frequently asked questions

How many fans does Farruko have in United States?

Farruko has an estimated audience of 1,498,277 people in United States, concentrated in California and Florida.

What is the gender split and age of Farruko fans?

50.7% of Farruko fans are female, 49.3% are male, with an average age of 30.9 years.

Which brands do Farruko fans like most?

Farruko fans show strongest brand affinity for Regional styles of Mexican music (10.35×), Music (2.04×), and Sports (2.05×) over the country average.

Where do Farruko fans live in United States?

Farruko fans in United States are most concentrated in California (reach 340,260), Florida (reach 319,910), and Texas (reach 298,600). These three regions account for the largest share of the active audience.

What other brands do Farruko fans also like?

Beyond Farruko itself, the audience over-indexes on Music (2.04×), Sports (2.05×), Arts and music (1.98×), and Popular music (2.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Farruko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.