Rascasse Audience Intelligence

Farruko Audience in United States

A data profile of the people who buy, follow and care about Farruko in United States — modelled from more than twelve digital signal sources. Farruko has an estimated audience of 1,495,304 people in United States.

#4among Reggae in United States#3581among Person in United States#2134in Music & Radio

The average Farruko fan in United States is 30.9 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Regional styles of Mexican music, FIFA World Cup 2026, Music, with strongest over-indexing on Regional styles of Mexican music (10.35× the country average).

Demographically, the Farruko audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Farruko fan in United States is balanced, around 30.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Regional styles of Mexican music.

Category: Music & Radio · Type: Person · Subtype: Reggae

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Farruko profile in United States.

Audience size
1.5M
in United States
Gender
50.7%♀
49.3% male
Age
30.9
average years
Country rank
#17811
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Farruko fans

50.7% are female, 49.3% are male, average age 30.9.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Farruko audience in United States
MetricValue
Female50.7%
Male49.3%
Average age30.9
Estimated audience size1,495,304
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Farruko audience in United States
Age bracketShare%
16-1942%
20-2923%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

30.0%

of the worldwide Farruko audience comes from United States.

Worldwide audience distribution share by country for Farruko
CountryShare
United States30.0%
Spain12.9%
Mexico10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Farruko audience in United States is strongest.

Fig. 05

Top regions by affinity

Farruko fans by region: top regions in United States
#RegionReachAffinity×
01Florida~300K3.22×
02New Jersey~90K2.38×
03Connecticut~30K2.16×
04Texas~300K2.13×
05New York~200K2.02×
06California~300K1.81×
07Massachusetts~50K1.66×
08Rhode Island~8K1.61×
09Nevada~20K1.58×
10Maryland~40K1.41×
11Illinois~70K1.36×
12Arizona~40K1.29×
13Georgia~60K1.22×
14New Mexico~9K1.20×
15Pennsylvania~60K1.19×
16North Carolina~50K1.16×
17Virginia~40K1.16×
18Washington, District of Columbia~5K1.12×
19Delaware~4K1.07×
20Colorado~20K1.02×
21Utah~10K0.96×
22Nebraska~7K0.92×
23South Carolina~20K0.87×
24Louisiana~20K0.87×
25Kansas~10K0.87×
26Oklahoma~10K0.83×
27Vermont~2K0.83×
28Tennessee~20K0.82×
29Alaska~3K0.82×
30Washington~20K0.81×
31North Dakota~2K0.81×
32South Dakota~3K0.80×
33Arkansas~10K0.79×
34Wisconsin~20K0.78×
35Montana~3K0.78×
36Indiana~20K0.77×
37Kentucky~10K0.77×
38New Hampshire~5K0.77×
39Alabama~20K0.75×
40Oregon~10K0.75×
41Idaho~6K0.74×
42West Virginia~5K0.71×
43Maine~4K0.71×
44Hawaii~5K0.70×
45Iowa~9K0.69×
46Mississippi~8K0.67×
47Minnesota~10K0.66×
48Ohio~30K0.59×
49Missouri~10K0.57×
50Michigan~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Farruko, United States
0.53×1.00×3.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Farruko audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Farruko audience
#·InterestCategoryAffinity×
01Regional styles of Mexican musicMusic & Radio10.35×
02Maquillaje ProfesionalBeauty & Wellness8.49×
03Bad BunnyMusic & Radio4.41×
04Popular musicMusic & Radio2.97×
05FIFA World CupSports2.92×
06FIFA World Cup 2026Sports2.17×
07EntertainmentMovies & TV2.06×
08SportsSports2.05×
09MusicBusiness & Career2.04×
10Arts and musicArts & Culture1.98×
11CuisineFood & Beverages1.98×
12Outdoor recreationSports1.90×
13MoviesMovies & TV1.89×
14Live eventsMusic & Radio1.89×
15Food and drinkFood & Beverages1.88×
16FoodFood & Beverages1.81×
17PetsPets & Animals1.77×
18Consumer electronicsTechnology & Electronics1.74×
19ReadingLiterature1.73×
20GamesGames1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Farruko audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Farruko audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.81×
Career OrientationPOWER1.50×
TraditionCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Farruko audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
DIY MentalityTHRILL0.86×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Farruko have in United States?

Farruko has an estimated audience of 1,495,304 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Farruko fans?

50.7% of Farruko fans are female, 49.3% are male, with an average age of 30.9 years.

03

Which brands do Farruko fans like most?

Farruko fans show strongest brand affinity for Regional styles of Mexican music (10.35×), FIFA World Cup 2026 (2.17×), and Music (2.04×) over the country average.

04

Where do Farruko fans live in United States?

Farruko fans in United States are most concentrated in Florida (reach ~300K), California (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Farruko fans also like?

Beyond Farruko itself, the audience over-indexes on FIFA World Cup 2026 (2.17×), Music (2.04×), Sports (2.05×), and FIFA World Cup (2.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Reggae audiences in United States

See Farruko audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Farruko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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