H.R. Audience in United States
H.R. has an estimated audience of 1,682,312 people in United States. 61.3% are female, 38.7% are male, average age 43.3. Top brand affinities: Goop, Governor of Michigan, Fairy godmother, Wok, Historic site.
Top brand affinities include Goop, Governor of Michigan, Fairy godmother, with strongest over-indexing on Goop (12.34× the country average). Demographically, the H.R. audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Tradition, Individualism.
Category: Music & Radio · Type: Person · Subtype: Reggae
Demographics of H.R. fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 43.3 |
| Estimated audience size | 1,682,312 |
Audience persona
The typical H.R. fan in United States is more female, around 43.3 years old, with strong Tradition tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 12.34× | Internet & Social Media |
| Governor of Michigan | 15.55× | Politics & Society |
| Fairy godmother | 12.82× | Literature |
| Wok | 10.84× | Food & Beverages |
| Historic site | 6.85× | Arts & Culture |
| Google Home | 9.87× | Technology & Electronics |
| Grinch | 5.99× | Movies & TV |
| headspace | 13.31× | Health |
| Hibachi | 11.13× | Food & Beverages |
| Grace Slick | 10.94× | Music & Radio |
| Hipster | 11.86× | Politics & Society |
| Cherish (group) | 13.23× | Music & Radio |
| Elsword | 19.78× | Games |
| Israel | 2.31× | Travel & Leisure |
| Mathcore | 8.7× | Music & Radio |
| No Escape (1994 film) | 11.91× | Movies & TV |
| El Paso County, Colorado | 13.26× | Travel & Leisure |
| Kikar HaShabbat | 16.51× | News |
| Vocal harmony | 4.47× | Music & Radio |
| La Jolla | 9.02× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.62 |
| Individualism | JOY | 1.36 |
| Patriotism | CONSERVATISM | 1.24 |
| Spirituality | BALANCE | 1.23 |
| Sustainability | BALANCE | 1.16 |
| Convenience Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Germany | 14.4% |
| India | 10.8% |
See H.R. audiences in other countries
More Reggae audiences in United States
- Bob Marley (4,202,755)
- Farruko (1,498,277)
- L.A.B. (1,257,716)
- Pressure (reggae musician) (1,088,263)
- Damian Marley (661,924)
How to read this data
Audience size is the estimated number of people in United States who actively search for H.R.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.