H.R. Audience in United States
H.R. has an estimated audience of 1,682,312 people in United States. 61.3% are female, 38.7% are male, average age 43.3. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Google News.
Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (16.01× the country average). Demographically, the H.R. audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Tradition, Individualism.
Category: Music & Radio · Type: Person · Subtype: Reggae
Demographics of H.R. fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 43.3 |
| Estimated audience size | 1,682,312 |
Audience persona
The typical H.R. fan in United States is more female, around 43.3 years old, with strong Tradition tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 16.01× | Business & Career |
| Google Maps | 14.19× | Internet & Social Media |
| Indeed.com | 12.05× | Business & Career |
| CarGurus | 16.2× | Cars & Mobility |
| Google News | 12.28× | News |
| Circle K | 14.29× | Shopping |
| AccuWeather | 12.9× | Home & Garden |
| DeviantArt | 14.09× | Internet & Social Media |
| Enterprise Rent-A-Car | 11.92× | Cars & Mobility |
| Autism Awareness | 18.13× | Health |
| Diane Keaton | 11.83× | Movies & TV |
| Khan Academy | 15.97× | Business & Career |
| Beetlejuice | 8.95× | Movies & TV |
| Aaron Rodgers | 11.43× | Sports |
| Billy Bob Thornton | 15.39× | Movies & TV |
| Diabetes mellitus awareness | 11.8× | Health |
| Bruce Willis | 12.55× | Movies & TV |
| ICloud | 16.12× | Technology & Electronics |
| Kendra Scott | 16.56× | Fashion & Accessoires |
| Blake Lively | 13.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.62 |
| Individualism | JOY | 1.36 |
| Patriotism | CONSERVATISM | 1.24 |
| Spirituality | BALANCE | 1.23 |
| Sustainability | BALANCE | 1.16 |
| Convenience Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Germany | 14.4% |
| India | 10.8% |
See H.R. audiences in other countries
More Reggae audiences in United States
- Bob Marley (4,202,755)
- Farruko (1,498,277)
- L.A.B. (1,257,716)
- Pressure (reggae musician) (1,088,263)
- Damian Marley (661,924)
How to read this data
Audience size is the estimated number of people in United States who actively search for H.R.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.