L.A.B. Audience in United States
L.A.B. has an estimated audience of 1,257,716 people in United States. 58.0% are female, 42.0% are male, average age 34.3. Top brand affinities: Balfour Beatty, Electrolyte, Whataburger, Pro-Ject, Mortgage insurance.
Top brand affinities include Balfour Beatty, Electrolyte, Whataburger, with strongest over-indexing on Balfour Beatty (46.93× the country average). Demographically, the L.A.B. audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Reggae
Demographics of L.A.B. fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 34.3 |
| Estimated audience size | 1,257,716 |
Audience persona
The typical L.A.B. fan in United States is more female, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Balfour Beatty.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Balfour Beatty | 46.93× | Business & Career |
| Electrolyte | 4.26× | Health |
| Whataburger | 1.59× | Food & Beverages |
| Pro-Ject | 3.58× | Music & Radio |
| Mortgage insurance | 3.89× | Business & Career |
| Product design | 1.66× | Business & Career |
| The Streets | 20× | Music & Radio |
| Elsword | 13.37× | Games |
| Nebraska Cornhuskers football | 2.74× | Sports |
| JDSU | 2.22× | Business & Career |
| Staycation | 2.16× | Home & Garden |
| Embroidery Library | 9.52× | Home & Garden |
| Historic site | 2.55× | Arts & Culture |
| Justice | 1.71× | Politics & Society |
| edureka | 21.69× | Business & Career |
| Regional styles of Mexican music | 1.66× | Music & Radio |
| Vocal harmony | 2.51× | Music & Radio |
| Grinch | 2.22× | Movies & TV |
| Home staging | 2.83× | Home & Garden |
| Saving | 1.54× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.27 |
| Risk Appetite | THRILL | 1.37 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Early Adopter Mentality | POWER | 1.19 |
| Sports Activity | POWER | 1.15 |
| Healthy Lifestyle | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 20.4% |
| India | 12.1% |
See L.A.B. audiences in other countries
More Reggae audiences in United States
- Bob Marley (4,202,755)
- H.R. (1,682,312)
- Farruko (1,498,277)
- Pressure (reggae musician) (1,088,263)
- Damian Marley (661,924)
How to read this data
Audience size is the estimated number of people in United States who actively search for L.A.B.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.