L.A.B. Audience in United States
L.A.B. has an estimated audience of 1,257,716 people in United States. 58.0% are female, 42.0% are male, average age 34.3. Top brand affinities: Sublime (band), The Green Mile, Schlumberger, Little Caesars, Planet Fitness.
Top brand affinities include Sublime (band), The Green Mile, Schlumberger, with strongest over-indexing on Sublime (band) (30.94× the country average). Demographically, the L.A.B. audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Reggae
Demographics of L.A.B. fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 34.3 |
| Estimated audience size | 1,257,716 |
Audience persona
The typical L.A.B. fan in United States is more female, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Sublime (band).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sublime (band) | 30.94× | Music & Radio |
| The Green Mile | 28.79× | Movies & TV |
| Schlumberger | 46.93× | Food & Beverages |
| Little Caesars | 5.37× | Food & Beverages |
| Planet Fitness | 3.15× | Sports |
| Boston Marathon | 11.7× | Sports |
| Diaper bag | 4.6× | Kids & Family |
| Kia Sportage | 13.37× | Cars & Mobility |
| Björk | 13.62× | Music & Radio |
| Luxury Travel | 7.21× | Travel & Leisure |
| Method Man | 12.19× | Music & Radio |
| Bachelor of Business Administration | 21.69× | Business & Career |
| Onitsuka Tiger | 12.08× | Fashion & Accessoires |
| Cross-country skiing | 8.13× | Sports |
| No Doubt | 15.14× | Music & Radio |
| Livemusic | 2.74× | Music & Radio |
| Bob Marley | 7.79× | Music & Radio |
| Tony Hawk | 10.53× | Sports |
| Golf Channel | 2.91× | Sports |
| Houston Astros | 4.03× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.27 |
| Risk Appetite | THRILL | 1.37 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Early Adopter Mentality | POWER | 1.19 |
| Sports Activity | POWER | 1.15 |
| Healthy Lifestyle | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 20.4% |
| India | 12.1% |
See L.A.B. audiences in other countries
More Reggae audiences in United States
- Bob Marley (4,202,755)
- H.R. (1,682,312)
- Farruko (1,498,277)
- Pressure (reggae musician) (1,088,263)
- Damian Marley (661,924)
How to read this data
Audience size is the estimated number of people in United States who actively search for L.A.B.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.