Sean Paul Audience in United States

Sean Paul logo

Sean Paul has an estimated audience of 1,319,954 people in United States. 55.6% are female, 44.4% are male, average age 36.0. Top regions: California, Florida, Texas. Top brand affinities: University of Lagos, Soca music, Trinidad and Tobago, Flo Rida, Jamaica.

The average Sean Paul fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include University of Lagos, Soca music, Trinidad and Tobago, with strongest over-indexing on University of Lagos (20.03× the country average). Demographically, the Sean Paul audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Sean Paul fans

Demographic split for Sean Paul audience in United States
MetricValue
Female55.6%
Male44.4%
Average age36.0
Estimated audience size1,319,954

Audience persona

The typical Sean Paul fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for University of Lagos.

Top regions in United States

Top regions ranked by reach for Sean Paul in United States
RegionReachAffinity
California210,3251.45×
Florida146,9571.64×
Texas141,5561.25×
New York141,4101.92×
Georgia55,9881.38×
Pennsylvania54,0071.22×
Illinois53,1581.21×
New Jersey51,8381.54×
North Carolina50,6671.28×
Virginia40,0241.24×
Massachusetts38,3241.47×
Ohio34,6670.85×
Maryland34,2381.51×
Michigan33,5780.97×
Arizona32,1641.19×
Washington24,7120.93×
Tennessee24,3240.92×
Colorado21,6771.04×
Indiana19,4250.81×
Connecticut19,2821.46×
Louisiana18,8871.11×
South Carolina18,5130.93×
Nevada17,4211.36×
Alabama15,6830.85×
Missouri15,4530.73×
Wisconsin15,0560.76×
Minnesota13,8780.73×
Oregon13,0970.87×
Kentucky12,2980.74×
Oklahoma10,7010.73×
Arkansas8,1480.75×
Utah8,0690.68×
Mississippi7,9210.73×
Hawaii7,7281.36×
Kansas7,3980.71×
Iowa7,0920.65×
Washington, District of Columbia6,9621.75×
New Mexico6,0390.91×
Rhode Island5,1161.22×
New Hampshire4,6660.9×
Nebraska4,3040.65×
Idaho3,9580.6×
Delaware3,9571.09×
Maine3,8310.81×
West Virginia3,7230.61×
Montana1,8780.51×
Alaska1,8730.66×
Vermont1,6770.72×
North Dakota1,6610.61×
South Dakota1,5720.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sean Paul audience
BrandAffinityCategory
University of Lagos20.03×Business & Career
Soca music11.31×Music & Radio
Trinidad and Tobago11.19×Travel & Leisure
Flo Rida7.9×Music & Radio
Jamaica6.5×Travel & Leisure
Roots reggae9.79×Music & Radio
Bob Marley12.01×Music & Radio
Music of Nigeria9.42×Music & Radio
Popcaan42.2×Music & Radio
Lagos7.14×Travel & Leisure
Curly Hair4.17×Beauty & Wellness
Abuja7.55×Travel & Leisure
Olamide40.41×Music & Radio
Eternal (band)9.01×Music & Radio
Lace wig3.35×Beauty & Wellness
Ghana8.02×Travel & Leisure
Takealot21.27×Shopping
Media Take Out8.77×Internet & Social Media
Safari6.54×Travel & Leisure
Hair Extensions3.23×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sean Paul audience
TraitClusterScore
Luxury OrientationPREMIUM1.56
Urban LifestyleOPEN1.37
LGBTQ+ IdentityOPEN1.36
Early Adopter MentalityPOWER1.31
Healthy LifestyleBALANCE1.19
MindfulnessBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Sean Paul
CountryShare
United States26.5%
United Kingdom8.3%
Germany7.5%

See Sean Paul audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Sean Paul have in United States?

Sean Paul has an estimated audience of 1,319,954 people in United States, concentrated in California and Florida.

What is the gender split and age of Sean Paul fans?

55.6% of Sean Paul fans are female, 44.4% are male, with an average age of 36.0 years.

Which brands do Sean Paul fans like most?

Sean Paul fans show strongest brand affinity for University of Lagos (20.03×), Soca music (11.31×), and Trinidad and Tobago (11.19×) over the country average.

Where do Sean Paul fans live in United States?

Sean Paul fans in United States are most concentrated in California (reach 210,325), Florida (reach 146,957), and Texas (reach 141,556). These three regions account for the largest share of the active audience.

What other brands do Sean Paul fans also like?

Beyond Sean Paul itself, the audience over-indexes on Soca music (11.31×), Trinidad and Tobago (11.19×), Flo Rida (7.9×), and Jamaica (6.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sean Paul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.