Rascasse Audience Intelligence

Sean Paul Audience in United States

A data profile of the people who buy, follow and care about Sean Paul in United States — modelled from more than twelve digital signal sources. Sean Paul has an estimated audience of 1,366,182 people in United States.

#120among Hip hop in United States#3942among Person in United States#2318in Music & Radio

The average Sean Paul fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Mavado (singer), University of Lagos, Soca music, with strongest over-indexing on Mavado (singer) (19.97× the country average).

Demographically, the Sean Paul audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sean Paul fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Mavado (singer).

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sean Paul profile in United States.

Audience size
1.4M
in United States
Gender
55.6%♀
44.4% male
Age
36.0
average years
Country rank
#19008
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sean Paul fans

55.6% are female, 44.4% are male, average age 36.0.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Sean Paul audience in United States
MetricValue
Female55.6%
Male44.4%
Average age36.0
Estimated audience size1,366,182
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Sean Paul audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3922%
40-4920%
50+12%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Sean Paul audience comes from United States.

Worldwide audience distribution share by country for Sean Paul
CountryShare
United States26.5%
Germany7.3%
France7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sean Paul audience in United States is strongest.

Fig. 05

Top regions by affinity

Sean Paul fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~5K1.77×
02New York~100K1.75×
03Florida~100K1.57×
04Washington, District of Columbia~6K1.52×
05New Jersey~50K1.48×
06Connecticut~20K1.45×
07Massachusetts~40K1.44×
08Maryland~30K1.42×
09California~200K1.31×
10Georgia~50K1.27×
11Rhode Island~5K1.23×
12Nevada~20K1.22×
13Hawaii~7K1.21×
14Virginia~40K1.20×
15North Carolina~50K1.16×
16Pennsylvania~50K1.15×
17Illinois~50K1.15×
18Louisiana~20K1.13×
19Texas~100K1.11×
20Delaware~4K1.10×
21Arizona~30K1.05×
22Oregon~10K0.98×
23Idaho~6K0.96×
24New Hampshire~5K0.96×
25Michigan~30K0.92×
26Colorado~20K0.92×
27Washington~20K0.91×
28New Mexico~6K0.91×
29South Carolina~20K0.89×
30Nebraska~6K0.88×
31Ohio~40K0.87×
32Wisconsin~20K0.86×
33Tennessee~20K0.85×
34Maine~4K0.85×
35Vermont~2K0.85×
36Indiana~20K0.84×
37Alabama~20K0.83×
38Kentucky~10K0.77×
39Mississippi~8K0.77×
40Oklahoma~10K0.76×
41Arkansas~8K0.75×
42North Dakota~2K0.75×
43Missouri~20K0.74×
44Minnesota~10K0.74×
45Kansas~8K0.74×
46West Virginia~4K0.73×
47Utah~8K0.70×
48Iowa~8K0.69×
49South Dakota~2K0.69×
50Montana~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Sean Paul, United States
0.66×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sean Paul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sean Paul audience
#·InterestCategoryAffinity×
01PopcaanMusic & Radio42.20×
02OlamideMusic & Radio40.41×
03TakealotShopping21.27×
04University of LagosBusiness & Career20.03×
05Mavado (singer)Music & Radio19.97×
06Bob MarleyMusic & Radio12.01×
07Soca musicMusic & Radio11.31×
08Trinidad and TobagoTravel & Leisure11.19×
09Roots reggaeMusic & Radio9.79×
10Music of NigeriaMusic & Radio9.42×
11Media Take OutInternet & Social Media8.77×
12GhanaTravel & Leisure8.02×
13Flo RidaMusic & Radio7.90×
14AbujaTravel & Leisure7.55×
15LagosTravel & Leisure7.14×
16SafariTravel & Leisure6.54×
17JamaicaTravel & Leisure6.50×
18Curly HairBeauty & Wellness4.17×
19Lace wigBeauty & Wellness3.35×
20Hair ExtensionsBeauty & Wellness3.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sean Paul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sean Paul audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.61×
MindfulnessBALANCE1.40×
Early Adopter MentalityPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sean Paul audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
Convenience OrientationPREMIUM0.59×
TraditionCONSERVATISM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sean Paul have in United States?

Sean Paul has an estimated audience of 1,366,182 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Sean Paul fans?

55.6% of Sean Paul fans are female, 44.4% are male, with an average age of 36.0 years.

03

Which brands do Sean Paul fans like most?

Sean Paul fans show strongest brand affinity for Mavado (singer) (19.97×), University of Lagos (20.03×), and Soca music (11.31×) over the country average.

04

Where do Sean Paul fans live in United States?

Sean Paul fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sean Paul fans also like?

Beyond Sean Paul itself, the audience over-indexes on University of Lagos (20.03×), Soca music (11.31×), Trinidad and Tobago (11.19×), and Flo Rida (7.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sean Paul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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