Popcaan Audience in United States
Popcaan has an estimated audience of 295,909 people in United States. 53.6% are female, 46.4% are male, average age 32.5. Top regions: New York, Florida, Georgia. Top brand affinities: Nuts (film), Product design, Bank account, Natural rubber, Litter box.
The average Popcaan fan in United States is 32.5 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Florida, Georgia. Top brand affinities include Nuts (film), Product design, Bank account, with strongest over-indexing on Nuts (film) (20× the country average). Demographically, the Popcaan audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: DJ
Demographics of Popcaan fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 32.5 |
| Estimated audience size | 295,909 |
Audience persona
The typical Popcaan fan in United States is balanced, around 32.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nuts (film).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 71,727 | 4.34× |
| Florida | 54,583 | 2.72× |
| Georgia | 23,003 | 2.52× |
| California | 21,475 | 0.66× |
| Texas | 20,022 | 0.79× |
| New Jersey | 16,230 | 2.16× |
| Pennsylvania | 13,182 | 1.32× |
| Maryland | 12,150 | 2.39× |
| Massachusetts | 11,042 | 1.89× |
| North Carolina | 10,726 | 1.2× |
| Connecticut | 10,182 | 3.43× |
| Virginia | 9,173 | 1.27× |
| Ohio | 7,939 | 0.87× |
| Illinois | 6,575 | 0.67× |
| Washington | 4,747 | 0.8× |
| Michigan | 4,390 | 0.57× |
| South Carolina | 4,345 | 0.98× |
| Tennessee | 3,866 | 0.65× |
| Indiana | 3,457 | 0.64× |
| Louisiana | 3,290 | 0.86× |
| Arizona | 3,053 | 0.51× |
| Alabama | 2,871 | 0.69× |
| Minnesota | 2,572 | 0.61× |
| Missouri | 2,323 | 0.49× |
| Colorado | 2,283 | 0.49× |
| Kentucky | 2,135 | 0.58× |
| Nevada | 1,894 | 0.66× |
| Wisconsin | 1,714 | 0.39× |
| Washington, District of Columbia | 1,670 | 1.88× |
| Mississippi | 1,665 | 0.68× |
| Hawaii | 1,650 | 1.3× |
| Oklahoma | 1,607 | 0.49× |
| Delaware | 1,360 | 1.67× |
| Oregon | 1,327 | 0.39× |
| Arkansas | 1,233 | 0.51× |
| Rhode Island | 1,033 | 1.1× |
| Kansas | 1,023 | 0.44× |
| Maine | 789 | 0.74× |
| Iowa | 770 | 0.32× |
| West Virginia | 764 | 0.55× |
| New Hampshire | 692 | 0.59× |
| New Mexico | 613 | 0.41× |
| Utah | 600 | 0.23× |
| Nebraska | 493 | 0.33× |
| Alaska | 457 | 0.72× |
| Idaho | 423 | 0.29× |
| Montana | 399 | 0.49× |
| South Dakota | 393 | 0.58× |
| North Dakota | 383 | 0.63× |
| Wyoming | 371 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nuts (film) | 20× | Movies & TV |
| Product design | 3.99× | Business & Career |
| Bank account | 3.61× | Business & Career |
| Natural rubber | 2.54× | Cars & Mobility |
| Litter box | 2.12× | Pets & Animals |
| Sub Zero (Official) | 9.76× | Literature |
| UK garage | 5.36× | Music & Radio |
| Elsword | 15.66× | Games |
| Biblical inspiration | 8.08× | Politics & Society |
| Home equity | 1.77× | Home & Garden |
| Pro-Ject | 3.51× | Music & Radio |
| The Streets | 20× | Music & Radio |
| Isometric exercise | 7.06× | Sports |
| Staycation | 2.6× | Home & Garden |
| Overtone | 7.1× | Beauty & Wellness |
| Queens College, City University of New York | 5.26× | Business & Career |
| Noodle (Gorillaz) | 2.36× | Music & Radio |
| Nurse educator | 4.8× | Kids & Family |
| JDSU | 1.92× | Business & Career |
| Stamp collecting | 2.94× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.83 |
| Luxury Orientation | PREMIUM | 1.74 |
| Early Adopter Mentality | POWER | 1.56 |
| Sports Activity | POWER | 1.31 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Urban Lifestyle | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.1% |
| United Kingdom | 15.3% |
| Canada | 7.9% |
See Popcaan audiences in other countries
More DJ audiences in United States
- UNER (22,265,204)
- Nosferatu (band) (18,212,700)
- Dj AniMe (6,899,662)
- Total Science (5,436,863)
- Benny Blanco (5,337,972)
Frequently asked questions
How many fans does Popcaan have in United States?
Popcaan has an estimated audience of 295,909 people in United States, concentrated in New York and Florida.
What is the gender split and age of Popcaan fans?
53.6% of Popcaan fans are female, 46.4% are male, with an average age of 32.5 years.
Which brands do Popcaan fans like most?
Popcaan fans show strongest brand affinity for Nuts (film) (20×), Product design (3.99×), and Bank account (3.61×) over the country average.
Where do Popcaan fans live in United States?
Popcaan fans in United States are most concentrated in New York (reach 71,727), Florida (reach 54,583), and Georgia (reach 23,003). These three regions account for the largest share of the active audience.
What other brands do Popcaan fans also like?
Beyond Popcaan itself, the audience over-indexes on Product design (3.99×), Bank account (3.61×), Natural rubber (2.54×), and Litter box (2.12×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Popcaan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.