Rascasse Audience Intelligence

Popcaan Audience in United States

A data profile of the people who buy, follow and care about Popcaan in United States — modelled from more than twelve digital signal sources. Popcaan has an estimated audience of 297,905 people in United States.

#58among DJ in United States#12142among Person in United States#7091in Music & Radio

The average Popcaan fan in United States is 32.5 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include Dancehalls, Hair Extensions, Sean Paul, with strongest over-indexing on Dancehalls (16.37× the country average).

Demographically, the Popcaan audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Popcaan fan in United States is balanced, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Dancehalls.

Category: Music & Radio · Type: Person · Subtype: DJ

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Popcaan profile in United States.

Audience size
298K
in United States
Gender
53.6%♀
46.4% male
Age
32.5
average years
Country rank
#48567
Person in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Popcaan fans

53.6% are female, 46.4% are male, average age 32.5.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Popcaan audience in United States
MetricValue
Female53.6%
Male46.4%
Average age32.5
Estimated audience size297,905
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Popcaan audience in United States
Age bracketShare%
16-1933%
20-2926%
30-3920%
40-4914%
50+6%
Fig. 04

Worldwide distribution

51.4%

of the worldwide Popcaan audience comes from United States.

Worldwide audience distribution share by country for Popcaan
CountryShare
United States51.4%
United Kingdom14.8%
Canada7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Popcaan audience in United States is strongest.

Fig. 05

Top regions by affinity

Popcaan fans by region: top regions in United States
#RegionReachAffinity×
01New York~60K3.90×
02Connecticut~9K3.00×
03Florida~50K2.49×
04Georgia~20K2.25×
05Maryland~10K2.13×
06New Jersey~20K2.03×
07Massachusetts~10K1.74×
08Washington, District of Columbia~1K1.48×
09Delaware~1K1.32×
10Pennsylvania~10K1.24×
11Virginia~9K1.19×
12North Carolina~10K1.16×
13Hawaii~1K1.11×
14Rhode Island~1K1.08×
15South Carolina~4K0.98×
16Alaska<1K0.97×
17Vermont<1K0.97×
18North Dakota<1K0.95×
19South Dakota<1K0.93×
20Ohio~8K0.92×
21Louisiana~4K0.92×
22Maine<1K0.92×
23Montana<1K0.91×
24New Hampshire~1K0.89×
25Mississippi~2K0.88×
26West Virginia~1K0.88×
27Idaho~1K0.87×
28Alabama~4K0.85×
29Nebraska~1K0.84×
30New Mexico~1K0.84×
31Washington~5K0.82×
32Nevada~2K0.82×
33Arkansas~2K0.82×
34Texas~20K0.80×
35Kansas~2K0.80×
36Kentucky~3K0.79×
37Iowa~2K0.79×
38Oklahoma~3K0.78×
39Tennessee~5K0.77×
40Indiana~4K0.77×
41Utah~2K0.77×
42Minnesota~3K0.75×
43Oregon~2K0.74×
44Missouri~3K0.72×
45Illinois~7K0.71×
46Michigan~5K0.71×
47Wisconsin~3K0.71×
48Arizona~4K0.70×
49California~20K0.69×
50Colorado~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Popcaan, United States
0.69×1.00×3.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Popcaan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Popcaan audience
#·InterestCategoryAffinity×
01Sean PaulMusic & Radio42.20×
02BildNews36.08×
03Bryson TillerMusic & Radio19.39×
04BarbadosTravel & Leisure17.61×
05DancehallsMusic & Radio16.37×
06Hair ExtensionsBeauty & Wellness11.08×
07Anthony JoshuaSports10.99×
08Teyana TaylorMovies & TV9.38×
09Reese WitherspoonMovies & TV8.92×
10Rick and MortyMovies & TV6.23×
11Google DriveTechnology & Electronics6.17×
12H-E-BShopping5.91×
13YouTube MusicInternet & Social Media5.50×
14Curly HairBeauty & Wellness4.17×
15TikTokInternet & Social Media3.57×
16High-definition televisionTechnology & Electronics3.42×
17ClothingFashion & Accessoires2.55×
18Consumer electronicsTechnology & Electronics2.46×
19ConcertsMusic & Radio2.41×
20VehiclesCars & Mobility1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Popcaan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Popcaan audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.67×
Risk AppetiteTHRILL1.42×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Popcaan audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.52×
Need for SecurityCONSERVATISM0.79×
Family OrientationCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Popcaan have in United States?

Popcaan has an estimated audience of 297,905 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of Popcaan fans?

53.6% of Popcaan fans are female, 46.4% are male, with an average age of 32.5 years.

03

Which brands do Popcaan fans like most?

Popcaan fans show strongest brand affinity for Dancehalls (16.37×), Hair Extensions (11.08×), and Sean Paul (42.2×) over the country average.

04

Where do Popcaan fans live in United States?

Popcaan fans in United States are most concentrated in New York (reach ~60K), Florida (reach ~50K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Popcaan fans also like?

Beyond Popcaan itself, the audience over-indexes on Hair Extensions (11.08×), Sean Paul (42.2×), Google Drive (6.17×), and Bild (36.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More DJ audiences in United States

See Popcaan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Popcaan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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