Lagos Audience in United States

Lagos has an estimated audience of 10,120,109 people in United States. 52.8% are female, 47.2% are male, average age 31.9. Top regions: California, Texas, New York. Top brand affinities: Indeed.com, Google Drive, Hair Extensions, Google News, Google Maps.

The average Lagos fan in United States is 31.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Indeed.com, Google Drive, Hair Extensions, with strongest over-indexing on Indeed.com (10.25× the country average). Demographically, the Lagos audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Lagos fans

Demographic split for Lagos audience in United States
MetricValue
Female52.8%
Male47.2%
Average age31.9
Estimated audience size10,120,109

Audience persona

The typical Lagos fan in United States is balanced, around 31.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Lagos in United States
RegionReachAffinity
California1,043,3790.94×
Texas901,0001.04×
New York856,3121.51×
Florida560,2700.82×
Illinois470,0481.39×
Nevada417,7754.27×
Pennsylvania379,4341.11×
Ohio352,1981.13×
Georgia348,8521.12×
New Jersey304,2251.18×
North Carolina285,5240.94×
Virginia256,3441.04×
Massachusetts246,6651.24×
Maryland203,2391.17×
Washington189,3520.93×
Michigan182,5360.69×
Arizona180,2610.87×
Tennessee170,1980.84×
Arkansas162,3931.95×
Colorado140,4850.88×
Indiana140,1020.76×
Louisiana131,7961.01×
Missouri131,3290.81×
New Hampshire130,1803.26×
Minnesota129,5170.89×
South Carolina118,9110.78×
Alabama115,8010.82×
Wisconsin112,8040.74×
Oregon99,7140.86×
Connecticut98,7270.97×
Utah93,4111.03×
Kentucky84,8470.67×
Oklahoma75,1190.67×
Kansas63,3540.79×
Iowa55,9360.67×
Mississippi54,3870.65×
Washington, District of Columbia46,8411.54×
Nebraska39,0100.77×
Idaho33,9390.67×
New Mexico32,7290.64×
Maine29,3630.81×
Hawaii26,3680.61×
Rhode Island26,1640.81×
Delaware24,3090.87×
West Virginia21,7040.46×
Montana17,6320.63×
Vermont17,4950.98×
Alaska15,7090.73×
South Dakota12,9780.55×
North Dakota12,7320.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lagos audience
BrandAffinityCategory
Indeed.com10.25×Business & Career
Google Drive7.68×Technology & Electronics
Hair Extensions8.41×Beauty & Wellness
Google News8.06×News
Google Maps5.31×Internet & Social Media
Chandelier20.49×Home & Garden
Capital One4.16×Business & Career
Apple Store8.06×Shopping
Enterprise Rent-A-Car6.16×Cars & Mobility
Naomi Campbell27×Fashion & Accessoires
Orange17.42×Technology & Electronics
Nigeria6.5×Travel & Leisure
Planet Fitness3.22×Sports
Jollibee8.11×Food & Beverages
YouTube Music4.22×Internet & Social Media
DuckDuckGo6.34×Internet & Social Media
Alexandra Daddario7.2×Movies & TV
Time management7.31×Business & Career
ICloud6.43×Technology & Electronics
Khan Academy5.7×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lagos audience
TraitClusterScore
Luxury OrientationPREMIUM1.62
LGBTQ+ IdentityOPEN1.5
Pet OwnershipJOY1.37
IndulgenceJOY1.19
Urban LifestyleOPEN1.14
Early Adopter MentalityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Lagos
CountryShare
United States24.5%
Nigeria8.3%
France5.4%

See Lagos audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Lagos have in United States?

Lagos has an estimated audience of 10,120,109 people in United States, concentrated in California and Texas.

What is the gender split and age of Lagos fans?

52.8% of Lagos fans are female, 47.2% are male, with an average age of 31.9 years.

Which brands do Lagos fans like most?

Lagos fans show strongest brand affinity for Indeed.com (10.25×), Google Drive (7.68×), and Hair Extensions (8.41×) over the country average.

Where do Lagos fans live in United States?

Lagos fans in United States are most concentrated in California (reach 1,043,379), Texas (reach 901,000), and New York (reach 856,312). These three regions account for the largest share of the active audience.

What other brands do Lagos fans also like?

Beyond Lagos itself, the audience over-indexes on Google Drive (7.68×), Hair Extensions (8.41×), Google News (8.06×), and Google Maps (5.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lagos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.