Rascasse Audience Intelligence

Lagos Audience in United States

A data profile of the people who buy, follow and care about Lagos in United States — modelled from more than twelve digital signal sources. Lagos has an estimated audience of 10,120,109 people in United States.

#55among City in United States#217among POI in United States#311in Travel & Leisure

The average Lagos fan in United States is 31.9 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include Google Drive, Hair Extensions, Naomi Campbell, with strongest over-indexing on Google Drive (9.11× the country average).

Demographically, the Lagos audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lagos fan in United States is balanced, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lagos profile in United States.

Audience size
10.1M
in United States
Gender
52.8%♀
47.2% male
Age
31.9
average years
Country rank
#3533
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lagos fans

52.8% are female, 47.2% are male, average age 31.9.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Lagos audience in United States
MetricValue
Female52.8%
Male47.2%
Average age31.9
Estimated audience size10,120,109
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Lagos audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3917%
40-4913%
50+8%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Lagos audience comes from United States.

Worldwide audience distribution share by country for Lagos
CountryShare
United States24.5%
Nigeria8.3%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lagos audience in United States is strongest.

Fig. 05

Top regions by affinity

Lagos fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~1.5M14.47×
02New Hampshire~200K4.64×
03Arkansas~200K1.96×
04Washington, District of Columbia~50K1.56×
05New York~800K1.41×
06Illinois~400K1.29×
07Massachusetts~200K1.17×
08Maryland~200K1.14×
09New Jersey~300K1.11×
10Delaware~30K1.10×
11Ohio~300K1.09×
12Pennsylvania~400K1.07×
13Georgia~300K1.05×
14Louisiana~100K1.04×
15Vermont~20K1.02×
16Utah~90K1.00×
17Virginia~200K0.99×
18Connecticut~100K0.94×
19Texas~800K0.93×
20North Carolina~300K0.88×
21California~1M0.87×
22Arizona~200K0.87×
23Washington~200K0.87×
24Alabama~100K0.85×
25Minnesota~100K0.84×
26Oregon~100K0.84×
27Colorado~100K0.83×
28Rhode Island~30K0.83×
29Alaska~20K0.83×
30Maine~30K0.82×
31Tennessee~200K0.81×
32Florida~500K0.78×
33Missouri~100K0.78×
34Kansas~60K0.77×
35Nebraska~40K0.77×
36South Carolina~100K0.75×
37Indiana~100K0.72×
38Wisconsin~100K0.72×
39Idaho~40K0.69×
40Mississippi~60K0.68×
41Iowa~60K0.68×
42New Mexico~30K0.68×
43Montana~20K0.68×
44North Dakota~10K0.68×
45Kentucky~80K0.66×
46Oklahoma~70K0.66×
47Michigan~200K0.65×
48Hawaii~30K0.64×
49South Dakota~20K0.64×
50West Virginia~30K0.54×
Fig. 06

Affinity by region

Affinity by region — Lagos, United States
0.54×1.00×14.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lagos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lagos audience
#·InterestCategoryAffinity×
01Naomi CampbellFashion & Accessoires26.03×
02Volkswagen ID.4Cars & Mobility17.63×
03La Gazzetta dello SportSports14.86×
04United States national football teamSports11.83×
05Google DriveTechnology & Electronics9.11×
06Time managementBusiness & Career8.15×
07NigeriaTravel & Leisure7.30×
08Hair ExtensionsBeauty & Wellness5.77×
09The Breakfast ClubMovies & TV4.26×
10BPCars & Mobility4.03×
11YouTube MusicInternet & Social Media3.90×
12KeratinBeauty & Wellness3.70×
13Curly HairBeauty & Wellness3.26×
14College basketballSports2.98×
15NBA FinalsSports2.96×
16Golf ChannelSports2.90×
17Academic degreeBusiness & Career2.81×
18MetaphysicsBusiness & Career2.72×
19FIFA World CupSports2.38×
20Indeed.comBusiness & Career2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lagos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lagos audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
IndulgenceJOY1.70×
Luxury OrientationPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lagos audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
ExtroversionTHRILL0.78×
IndividualismJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lagos have in United States?

Lagos has an estimated audience of 10,120,109 people in United States, concentrated in Nevada and California.

02

What is the gender split and age of Lagos fans?

52.8% of Lagos fans are female, 47.2% are male, with an average age of 31.9 years.

03

Which brands do Lagos fans like most?

Lagos fans show strongest brand affinity for Google Drive (9.11×), Hair Extensions (5.77×), and Naomi Campbell (26.03×) over the country average.

04

Where do Lagos fans live in United States?

Lagos fans in United States are most concentrated in Nevada (reach ~1.5M), California (reach ~1M), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Lagos fans also like?

Beyond Lagos itself, the audience over-indexes on Hair Extensions (5.77×), Naomi Campbell (26.03×), Nigeria (7.3×), and Time management (8.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lagos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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