Lagos Audience in United States

Lagos logo

Lagos has an estimated audience of 10,120,109 people in United States. 52.8% are female, 47.2% are male, average age 31.9. Top regions: California, Texas, New York. Top brand affinities: Historic site, Progressive rock, Fairy godmother, Product design, Mothercare.

The average Lagos fan in United States is 31.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Progressive rock, Fairy godmother, with strongest over-indexing on Historic site (16.13× the country average). Demographically, the Lagos audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Lagos fans

Demographic split for Lagos audience in United States
MetricValue
Female52.8%
Male47.2%
Average age31.9
Estimated audience size10,120,109

Audience persona

The typical Lagos fan in United States is balanced, around 31.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Lagos in United States
RegionReachAffinity
California1,043,3790.94×
Texas901,0001.04×
New York856,3121.51×
Florida560,2700.82×
Illinois470,0481.39×
Nevada417,7754.27×
Pennsylvania379,4341.11×
Ohio352,1981.13×
Georgia348,8521.12×
New Jersey304,2251.18×
North Carolina285,5240.94×
Virginia256,3441.04×
Massachusetts246,6651.24×
Maryland203,2391.17×
Washington189,3520.93×
Michigan182,5360.69×
Arizona180,2610.87×
Tennessee170,1980.84×
Arkansas162,3931.95×
Colorado140,4850.88×
Indiana140,1020.76×
Louisiana131,7961.01×
Missouri131,3290.81×
New Hampshire130,1803.26×
Minnesota129,5170.89×
South Carolina118,9110.78×
Alabama115,8010.82×
Wisconsin112,8040.74×
Oregon99,7140.86×
Connecticut98,7270.97×
Utah93,4111.03×
Kentucky84,8470.67×
Oklahoma75,1190.67×
Kansas63,3540.79×
Iowa55,9360.67×
Mississippi54,3870.65×
Washington, District of Columbia46,8411.54×
Nebraska39,0100.77×
Idaho33,9390.67×
New Mexico32,7290.64×
Maine29,3630.81×
Hawaii26,3680.61×
Rhode Island26,1640.81×
Delaware24,3090.87×
West Virginia21,7040.46×
Montana17,6320.63×
Vermont17,4950.98×
Alaska15,7090.73×
South Dakota12,9780.55×
North Dakota12,7320.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lagos audience
BrandAffinityCategory
Historic site16.13×Arts & Culture
Progressive rock6.97×Music & Radio
Fairy godmother20.49×Literature
Product design3.79×Business & Career
Mothercare4.67×Kids & Family
Urban Outfitters1.74×Shopping
UK garage4.82×Music & Radio
JDSU2.53×Business & Career
Pro-Ject3.31×Music & Radio
Vocal harmony3.63×Music & Radio
Harlow9.31×Travel & Leisure
Nebraska Cornhuskers football2.75×Sports
Governor of Michigan5.46×Politics & Society
Queens College, City University of New York5.03×Business & Career
Mathcore5.22×Music & Radio
Isometric exercise5.67×Sports
Nurse educator4.8×Kids & Family
Jesse Plemons2.13×Movies & TV
Jaws3.37×Movies & TV
Staycation2.02×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lagos audience
TraitClusterScore
Luxury OrientationPREMIUM1.62
LGBTQ+ IdentityOPEN1.5
Pet OwnershipJOY1.37
IndulgenceJOY1.19
Urban LifestyleOPEN1.14
Early Adopter MentalityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Lagos
CountryShare
United States24.5%
Nigeria8.3%
France5.4%

See Lagos audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Lagos have in United States?

Lagos has an estimated audience of 10,120,109 people in United States, concentrated in California and Texas.

What is the gender split and age of Lagos fans?

52.8% of Lagos fans are female, 47.2% are male, with an average age of 31.9 years.

Which brands do Lagos fans like most?

Lagos fans show strongest brand affinity for Historic site (16.13×), Progressive rock (6.97×), and Fairy godmother (20.49×) over the country average.

Where do Lagos fans live in United States?

Lagos fans in United States are most concentrated in California (reach 1,043,379), Texas (reach 901,000), and New York (reach 856,312). These three regions account for the largest share of the active audience.

What other brands do Lagos fans also like?

Beyond Lagos itself, the audience over-indexes on Progressive rock (6.97×), Fairy godmother (20.49×), Product design (3.79×), and Mothercare (4.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lagos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.