Rascasse Audience Intelligence

Volkswagen ID.4 Audience in United States

A data profile of the people who buy, follow and care about Volkswagen ID.4 in United States — modelled from more than twelve digital signal sources. Volkswagen ID.4 has an estimated audience of 829,580 people in United States.

#197among Car type in United States#204among Car Model in United States#813in Cars & Mobility

The average Volkswagen ID.4 fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Venezuela national football team, Punjab, Pakistan, Music of Nigeria, with strongest over-indexing on Venezuela national football team (287.58× the country average).

Demographically, the Volkswagen ID.4 audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volkswagen ID.4 fan in United States is more male, around 36.0 years old, with strong Family Orientation tendencies and a notable affinity for Venezuela national football team.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen ID.4 profile in United States.

Audience size
830K
in United States
Gender
23.3%♀
76.7% male
Age
36.0
average years
Country rank
#26801
Car Model in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen ID.4 fans

23.3% are female, 76.7% are male, average age 36.0.

Fig. 02

Gender split

23.3%
Female
76.7%
Male
Demographic split for Volkswagen ID.4 audience in United States
MetricValue
Female23.3%
Male76.7%
Average age36.0
Estimated audience size829,580
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Volkswagen ID.4 audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3917%
40-4916%
50+16%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Volkswagen ID.4 audience comes from United States.

Worldwide audience distribution share by country for Volkswagen ID.4
CountryShare
United States18.4%
Germany16.5%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen ID.4 audience in United States is strongest.

Fig. 05

Top regions by affinity

Volkswagen ID.4 fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~30K2.36×
02Washington~30K2.07×
03California~200K2.04×
04Vermont~3K1.93×
05Oregon~20K1.86×
06Washington, District of Columbia~4K1.51×
07Massachusetts~20K1.32×
08Maryland~20K1.29×
09Nevada~10K1.29×
10Florida~70K1.19×
11New Jersey~30K1.18×
12Connecticut~10K1.17×
13Minnesota~10K1.15×
14Virginia~20K1.14×
15Arizona~20K1.13×
16New Hampshire~4K1.13×
17Illinois~30K1.12×
18Maine~3K1.09×
19Utah~8K1.07×
20Hawaii~4K1.05×
21Georgia~30K1.04×
22Texas~70K0.97×
23Rhode Island~3K0.96×
24Delaware~2K0.96×
25North Carolina~20K0.95×
26Pennsylvania~30K0.93×
27New York~40K0.92×
28Tennessee~10K0.88×
29Missouri~10K0.88×
30Wisconsin~10K0.88×
31Ohio~20K0.87×
32New Mexico~4K0.84×
33Michigan~20K0.82×
34Kansas~5K0.82×
35Idaho~3K0.79×
36Indiana~10K0.75×
37South Carolina~9K0.75×
38Nebraska~3K0.75×
39Alaska~1K0.74×
40Montana~2K0.71×
41Iowa~5K0.69×
42West Virginia~3K0.69×
43Kentucky~7K0.68×
44North Dakota~1K0.68×
45Oklahoma~6K0.67×
46South Dakota~1K0.66×
47Alabama~8K0.65×
48Arkansas~5K0.65×
49Louisiana~7K0.61×
50Mississippi~4K0.55×
Fig. 06

Affinity by region

Affinity by region — Volkswagen ID.4, United States
0.55×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen ID.4 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen ID.4 audience
#·InterestCategoryAffinity×
01CharizmaFashion & Accessoires725.27×
02Ayeza KhanMovies & TV635.47×
03THREADS AND MOTIFSShopping561.33×
04BBC URDUMovies & TV313.19×
05MuftiPolitics & Society291.19×
06Venezuela national football teamSports287.58×
07Zenith BankBusiness & Career254.82×
08Port HarcourtTravel & Leisure246.65×
09Paddy PowerGames214.70×
10TCL CorporationTechnology & Electronics123.83×
11DStvMovies & TV123.54×
12Bed bug infestationHome & Garden119.06×
13Urdu poetryLiterature118.55×
14Punjab, PakistanTravel & Leisure105.10×
15Music of NigeriaMusic & Radio76.34×
16Family carCars & Mobility58.00×
17City carCars & Mobility56.48×
18OfficeMaxBusiness & Career49.00×
19KarachiTravel & Leisure48.96×
20Bank of AmericaBusiness & Career17.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen ID.4 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen ID.4 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM10.45×
Quality AwarenessPREMIUM2.17×
Risk AppetiteTHRILL1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen ID.4 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
TraditionCONSERVATISM0.65×
SpiritualityBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen ID.4 have in United States?

Volkswagen ID.4 has an estimated audience of 829,580 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Volkswagen ID.4 fans?

23.3% of Volkswagen ID.4 fans are female, 76.7% are male, with an average age of 36.0 years.

03

Which brands do Volkswagen ID.4 fans like most?

Volkswagen ID.4 fans show strongest brand affinity for Venezuela national football team (287.58×), Punjab, Pakistan (105.1×), and Music of Nigeria (76.34×) over the country average.

04

Where do Volkswagen ID.4 fans live in United States?

Volkswagen ID.4 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~70K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen ID.4 fans also like?

Beyond Volkswagen ID.4 itself, the audience over-indexes on Punjab, Pakistan (105.1×), Music of Nigeria (76.34×), Ayeza Khan (635.47×), and Port Harcourt (246.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Volkswagen ID.4 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Volkswagen ID.4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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