Volkswagen ID.4 Audience in United States

Volkswagen ID.4 logo

Volkswagen ID.4 has an estimated audience of 870,892 people in United States. 27.2% are female, 72.8% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Venezuela national football team, Punjab, Pakistan, Ayeza Khan, Music of Nigeria, Port Harcourt.

The average Volkswagen ID.4 fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Venezuela national football team, Punjab, Pakistan, Ayeza Khan, with strongest over-indexing on Venezuela national football team (287.58× the country average). Demographically, the Volkswagen ID.4 audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Volkswagen ID.4 fans

Demographic split for Volkswagen ID.4 audience in United States
MetricValue
Female27.2%
Male72.8%
Average age38.1
Estimated audience size870,892

Audience persona

The typical Volkswagen ID.4 fan in United States is more male, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Venezuela national football team.

Top regions in United States

Top regions ranked by reach for Volkswagen ID.4 in United States
RegionReachAffinity
California191,5492×
Texas76,0191.02×
Florida71,9061.22×
New York48,9901.01×
Washington35,0862.01×
Illinois34,5221.19×
Colorado29,4562.15×
Georgia29,3511.09×
Pennsylvania28,3960.97×
New Jersey28,2551.28×
North Carolina25,8040.98×
Virginia25,2681.19×
Massachusetts23,8851.39×
Ohio23,8570.89×
Maryland19,4921.3×
Michigan19,1220.84×
Arizona18,4011.03×
Oregon17,0031.7×
Tennessee15,2930.88×
Minnesota13,8741.11×
Missouri12,3740.88×
Indiana12,1330.76×
Wisconsin11,3510.87×
Connecticut10,6291.22×
South Carolina10,1100.77×
Nevada10,0791.2×
Utah8,2821.06×
Alabama7,1630.59×
Kentucky7,1140.65×
Louisiana6,8340.61×
Oklahoma6,1060.63×
Kansas5,0470.74×
Iowa4,6650.65×
Arkansas4,2910.6×
New Hampshire4,0371.18×
Hawaii3,9161.05×
Washington, District of Columbia3,9131.49×
New Mexico3,5960.82×
Maine3,4891.12×
Vermont3,2732.14×
Mississippi3,2290.45×
Nebraska2,9940.69×
Idaho2,9820.68×
Rhode Island2,6510.96×
West Virginia2,4710.61×
Delaware2,2860.95×
Montana1,4180.59×
Alaska9920.53×
South Dakota8360.42×
North Dakota7710.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volkswagen ID.4 audience
BrandAffinityCategory
Venezuela national football team287.58×Sports
Punjab, Pakistan105.1×Travel & Leisure
Ayeza Khan635.47×Movies & TV
Music of Nigeria76.34×Music & Radio
Port Harcourt246.65×Travel & Leisure
Charizma725.27×Fashion & Accessoires
Family car58×Cars & Mobility
Urdu poetry118.55×Literature
BBC URDU313.19×Movies & TV
Paddy Power214.7×Games
Bank of America17.79×Business & Career
THREADS AND MOTIFS561.33×Shopping
Mufti291.19×Politics & Society
City car56.48×Cars & Mobility
DStv123.54×Movies & TV
Karachi48.96×Travel & Leisure
OfficeMax49×Business & Career
TCL Corporation123.83×Technology & Electronics
Zenith Bank254.82×Business & Career
Bed bug infestation119.06×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volkswagen ID.4 audience
TraitClusterScore
Luxury OrientationPREMIUM2.11
Risk AppetiteTHRILL1.84
Family OrientationCONSERVATISM1.77
Early Adopter MentalityPOWER1.54
Quality AwarenessPREMIUM1.46
Need for SecurityCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Volkswagen ID.4
CountryShare
United States18.6%
Germany17.1%
United Kingdom6.9%

See Volkswagen ID.4 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Volkswagen ID.4 have in United States?

Volkswagen ID.4 has an estimated audience of 870,892 people in United States, concentrated in California and Texas.

What is the gender split and age of Volkswagen ID.4 fans?

27.2% of Volkswagen ID.4 fans are female, 72.8% are male, with an average age of 38.1 years.

Which brands do Volkswagen ID.4 fans like most?

Volkswagen ID.4 fans show strongest brand affinity for Venezuela national football team (287.58×), Punjab, Pakistan (105.1×), and Ayeza Khan (635.47×) over the country average.

Where do Volkswagen ID.4 fans live in United States?

Volkswagen ID.4 fans in United States are most concentrated in California (reach 191,549), Texas (reach 76,019), and Florida (reach 71,906). These three regions account for the largest share of the active audience.

What other brands do Volkswagen ID.4 fans also like?

Beyond Volkswagen ID.4 itself, the audience over-indexes on Punjab, Pakistan (105.1×), Ayeza Khan (635.47×), Music of Nigeria (76.34×), and Port Harcourt (246.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volkswagen ID.4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.