Bed bug infestation Audience in United States

Bed bug infestation has an estimated audience of 622,212 people in United States. 66.3% are female, 33.7% are male, average age 27.9. Top regions: California, Texas, New York. Top brand affinities: Hair Extensions, Toyota Supra, Dungeons & Dragons, Google Maps, Rick and Morty.

The average Bed bug infestation fan in United States is 27.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hair Extensions, Toyota Supra, Dungeons & Dragons, with strongest over-indexing on Hair Extensions (6.66× the country average). Demographically, the Bed bug infestation audience skews more female with an average age of 27.9, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bed bug infestation fans

Demographic split for Bed bug infestation audience in United States
MetricValue
Female66.3%
Male33.7%
Average age27.9
Estimated audience size622,212

Audience persona

The typical Bed bug infestation fan in United States is more female, around 27.9 years old, with strong Family Orientation tendencies and a notable affinity for Hair Extensions.

Top regions in United States

Top regions ranked by reach for Bed bug infestation in United States
RegionReachAffinity
California51,3590.75×
Texas51,3440.96×
New York32,4380.93×
Florida29,3070.7×
Ohio28,6111.49×
Pennsylvania23,2411.11×
Illinois22,4031.08×
Georgia20,3891.06×
North Carolina20,3081.08×
Michigan18,2311.12×
Tennessee16,7261.34×
Indiana14,7821.3×
Virginia12,5920.83×
Missouri12,5101.25×
Kentucky11,9431.53×
New Jersey11,6060.73×
Arizona11,5840.91×
South Carolina11,5491.23×
Oklahoma11,4531.66×
Alabama10,4041.2×
Washington10,1720.81×
Massachusetts9,5570.78×
Maryland8,8930.83×
Wisconsin8,7920.94×
Louisiana8,3831.04×
Colorado7,8310.8×
Mississippi7,6821.5×
Arkansas7,6001.48×
Iowa6,3201.23×
Kansas6,2571.28×
Minnesota5,7830.65×
Oregon5,4640.77×
Connecticut4,9930.8×
West Virginia4,7571.64×
Nevada4,5550.76×
Utah3,5080.63×
Nebraska3,1981.02×
New Mexico3,0660.98×
Idaho2,8620.92×
Hawaii2,2250.83×
New Hampshire2,0190.82×
Maine2,0060.9×
South Dakota1,6091.12×
Montana1,4420.84×
Alaska1,3661.03×
Delaware1,3350.78×
Rhode Island1,2610.64×
Washington, District of Columbia1,2610.67×
North Dakota9640.75×
Vermont7900.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bed bug infestation audience
BrandAffinityCategory
Hair Extensions6.66×Beauty & Wellness
Toyota Supra13.98×Cars & Mobility
Dungeons & Dragons10.54×Games
Google Maps3.24×Internet & Social Media
Rick and Morty5.66×Movies & TV
Dollar General2.85×Shopping
Enterprise Rent-A-Car4.33×Cars & Mobility
Indeed.com2.76×Business & Career
Orchidaceae14.51×Home & Garden
Jean Paul Gaultier11.46×Fashion & Accessoires
Cyberpunk 207711.52×Games
Capital One2.37×Business & Career
Hyundai Elantra12.01×Cars & Mobility
Peugeot10.41×Cars & Mobility
CarGurus3.21×Cars & Mobility
Honda Accord7.91×Cars & Mobility
Family car5.57×Cars & Mobility
Volkswagen Polo18.6×Cars & Mobility
Lego Star Wars12.86×Kids & Family
Menards2.63×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bed bug infestation audience
TraitClusterScore
Family OrientationCONSERVATISM2.14
TraditionCONSERVATISM1.53
Urban LifestyleOPEN1.24
Need for SecurityCONSERVATISM1.22
LGBTQ+ IdentityOPEN1.19
SustainabilityBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Bed bug infestation
CountryShare
United States63.7%
Germany9.4%
United Kingdom7.4%

See Bed bug infestation audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bed bug infestation have in United States?

Bed bug infestation has an estimated audience of 622,212 people in United States, concentrated in California and Texas.

What is the gender split and age of Bed bug infestation fans?

66.3% of Bed bug infestation fans are female, 33.7% are male, with an average age of 27.9 years.

Which brands do Bed bug infestation fans like most?

Bed bug infestation fans show strongest brand affinity for Hair Extensions (6.66×), Toyota Supra (13.98×), and Dungeons & Dragons (10.54×) over the country average.

Where do Bed bug infestation fans live in United States?

Bed bug infestation fans in United States are most concentrated in California (reach 51,359), Texas (reach 51,344), and New York (reach 32,438). These three regions account for the largest share of the active audience.

What other brands do Bed bug infestation fans also like?

Beyond Bed bug infestation itself, the audience over-indexes on Toyota Supra (13.98×), Dungeons & Dragons (10.54×), Google Maps (3.24×), and Rick and Morty (5.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bed bug infestation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.