Rascasse Audience Intelligence

Bed bug infestation Audience in United States

A data profile of the people who buy, follow and care about Bed bug infestation in United States — modelled from more than twelve digital signal sources. Bed bug infestation has an estimated audience of 622,212 people in United States.

#10495among Topic in United States#1362in Home & Garden

The average Bed bug infestation fan in United States is 27.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include United States national football team, CONCACAF Gold Cup, Volkswagen ID.4, with strongest over-indexing on United States national football team (549.24× the country average).

Demographically, the Bed bug infestation audience skews more female with an average age of 27.9, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bed bug infestation fan in United States is more female, around 27.9 years old, with strong Family Orientation tendencies and a notable affinity for United States national football team.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bed bug infestation profile in United States.

Audience size
622K
in United States
Gender
66.3%♀
33.7% male
Age
27.9
average years
Country rank
#32101
Topic in United States
Fig. 01

Search interest · 12-month trend

+61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bed bug infestation fans

66.3% are female, 33.7% are male, average age 27.9.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Bed bug infestation audience in United States
MetricValue
Female66.3%
Male33.7%
Average age27.9
Estimated audience size622,212
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Bed bug infestation audience in United States
Age bracketShare%
16-1953%
20-2922%
30-3912%
40-499%
50+4%
Fig. 04

Worldwide distribution

63.7%

of the worldwide Bed bug infestation audience comes from United States.

Worldwide audience distribution share by country for Bed bug infestation
CountryShare
United States63.7%
Germany9.4%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bed bug infestation audience in United States is strongest.

Fig. 05

Top regions by affinity

Bed bug infestation fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~10K1.49×
02West Virginia~4K1.43×
03Kentucky~10K1.41×
04Ohio~30K1.37×
05Arkansas~7K1.31×
06Mississippi~7K1.28×
07Tennessee~20K1.23×
08Indiana~10K1.22×
09Missouri~10K1.19×
10Kansas~6K1.18×
11South Carolina~10K1.16×
12Iowa~6K1.12×
13Pennsylvania~20K1.10×
14South Dakota~2K1.09×
15Michigan~20K1.07×
16Louisiana~9K1.07×
17Alabama~9K1.06×
18Nebraska~3K1.06×
19Illinois~20K1.04×
20North Carolina~20K1.04×
21Alaska~1K1.02×
22New Mexico~3K0.99×
23Georgia~20K0.97×
24Montana~2K0.97×
25Hawaii~3K0.96×
26Maine~2K0.96×
27Delaware~2K0.96×
28Arizona~10K0.95×
29North Dakota~1K0.95×
30Idaho~3K0.94×
31Vermont~1K0.94×
32Wisconsin~9K0.93×
33New Hampshire~2K0.93×
34New York~30K0.92×
35Rhode Island~2K0.90×
36Washington, District of Columbia~2K0.89×
37Connecticut~5K0.88×
38Nevada~5K0.88×
39Texas~50K0.86×
40Maryland~9K0.86×
41Virginia~10K0.85×
42Colorado~8K0.85×
43Washington~10K0.84×
44Oregon~6K0.83×
45Massachusetts~10K0.81×
46Utah~4K0.81×
47California~50K0.78×
48Minnesota~7K0.78×
49New Jersey~10K0.76×
50Florida~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Bed bug infestation, United States
0.68×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bed bug infestation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bed bug infestation audience
#·InterestCategoryAffinity×
01United States national football teamSports549.24×
02Volkswagen ID.3Cars & Mobility223.08×
03Volkswagen ID.4Cars & Mobility119.06×
04CONCACAF Gold CupSports111.51×
05Box-springHome & Garden46.44×
06Celebrity GossipNews17.82×
07Dungeons & DragonsGames16.51×
08Winnie-the-PoohKids & Family16.07×
09Doctor StrangeLiterature15.81×
10Rick and MortyMovies & TV14.69×
11Toyota SupraCars & Mobility14.45×
12captain americaMovies & TV14.43×
13Guardians of the Galaxy (film)Movies & TV9.97×
14Hair ExtensionsBeauty & Wellness6.11×
15ClothingFashion & Accessoires3.78×
16Consumer electronicsTechnology & Electronics2.89×
17Online shoppingShopping2.72×
18CosmeticsBeauty & Wellness2.72×
19Video gamesGames2.58×
20VehiclesCars & Mobility2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bed bug infestation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bed bug infestation audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.10×
PatriotismCONSERVATISM3.21×
TraditionCONSERVATISM2.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bed bug infestation audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.86×
ExtroversionTHRILL0.92×
DIY MentalityTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bed bug infestation have in United States?

Bed bug infestation has an estimated audience of 622,212 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bed bug infestation fans?

66.3% of Bed bug infestation fans are female, 33.7% are male, with an average age of 27.9 years.

03

Which brands do Bed bug infestation fans like most?

Bed bug infestation fans show strongest brand affinity for United States national football team (549.24×), CONCACAF Gold Cup (111.51×), and Volkswagen ID.4 (119.06×) over the country average.

04

Where do Bed bug infestation fans live in United States?

Bed bug infestation fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bed bug infestation fans also like?

Beyond Bed bug infestation itself, the audience over-indexes on CONCACAF Gold Cup (111.51×), Volkswagen ID.4 (119.06×), Rick and Morty (14.69×), and Clothing (3.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Bed bug infestation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bed bug infestation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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