Rascasse Audience Intelligence

Box-spring Audience in United States

A data profile of the people who buy, follow and care about Box-spring in United States — modelled from more than twelve digital signal sources. Box-spring has an estimated audience of 742,195 people in United States.

#9818among Topic in United States#1280in Home & Garden

The average Box-spring fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Transformers (comics), Headboard (furniture), Mattress protector, with strongest over-indexing on Transformers (comics) (45.33× the country average).

Demographically, the Box-spring audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Box-spring fan in United States is more female, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Transformers (comics).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Box-spring profile in United States.

Audience size
742K
in United States
Gender
66.2%♀
33.8% male
Age
39.9
average years
Country rank
#28815
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Box-spring fans

66.2% are female, 33.8% are male, average age 39.9.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Box-spring audience in United States
MetricValue
Female66.2%
Male33.8%
Average age39.9
Estimated audience size742,195
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Box-spring audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3920%
40-4924%
50+20%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Box-spring audience comes from United States.

Worldwide audience distribution share by country for Box-spring
CountryShare
Netherlands28.0%
United States15.2%
Belgium13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Box-spring audience in United States is strongest.

Fig. 05

Top regions by affinity

Box-spring fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~30K1.48×
02Alabama~10K1.40×
03Louisiana~10K1.25×
04Texas~80K1.22×
05Mississippi~7K1.21×
06Tennessee~20K1.18×
07North Carolina~30K1.17×
08South Carolina~10K1.15×
09Oklahoma~9K1.11×
10Florida~60K1.10×
11Connecticut~8K1.09×
12Arkansas~7K1.08×
13California~90K1.07×
14Kentucky~10K1.07×
15Massachusetts~20K1.06×
16Kansas~6K1.06×
17Rhode Island~2K1.03×
18Indiana~10K1.02×
19Illinois~20K1.01×
20Arizona~20K1.01×
21Utah~7K1.00×
22Idaho~4K1.00×
23Nebraska~4K1.00×
24North Dakota~2K1.00×
25New York~40K0.99×
26Maryland~10K0.99×
27Missouri~10K0.99×
28Pennsylvania~20K0.98×
29Virginia~20K0.98×
30Washington, District of Columbia~2K0.97×
31Delaware~2K0.97×
32Ohio~20K0.96×
33New Mexico~4K0.96×
34Nevada~7K0.95×
35Iowa~6K0.95×
36West Virginia~3K0.95×
37Michigan~20K0.93×
38Alaska~1K0.91×
39New Jersey~20K0.90×
40Colorado~10K0.90×
41Wisconsin~10K0.89×
42South Dakota~2K0.89×
43New Hampshire~3K0.88×
44Minnesota~9K0.87×
45Maine~2K0.87×
46Montana~2K0.87×
47Washington~10K0.86×
48Vermont~1K0.84×
49Oregon~7K0.83×
50Hawaii~3K0.83×
Fig. 06

Affinity by region

Affinity by region — Box-spring, United States
0.83×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Box-spring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Box-spring audience
#·InterestCategoryAffinity×
01Judge Dredd (film)Movies & TV66.90×
02Headboard (furniture)Home & Garden52.24×
03Mattress protectorHome & Garden51.12×
04Bed bug infestationHome & Garden46.44×
05Transformers (comics)Literature45.33×
06Food 4 LessShopping40.47×
07Driving testCars & Mobility36.13×
08Engineered woodHome & Garden32.26×
09JanitorHome & Garden29.21×
10National Car RentalCars & Mobility25.05×
11Winn-DixieShopping16.35×
12Bed frameHome & Garden12.66×
13Antique furnitureHome & Garden12.66×
14BPCars & Mobility11.67×
15Quinceañera (telenovela)Movies & TV10.72×
16MenardsHome & Garden9.89×
17Home Interior DesignHome & Garden8.07×
18YouTube MusicInternet & Social Media6.63×
19Concurrent Versions SystemTechnology & Electronics6.18×
20Dick Van DykeMovies & TV6.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Box-spring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Box-spring audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.53×
Price SensitivityPREMIUM2.38×
Need for SecurityCONSERVATISM2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Box-spring audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Early Adopter MentalityPOWER0.74×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Box-spring have in United States?

Box-spring has an estimated audience of 742,195 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Box-spring fans?

66.2% of Box-spring fans are female, 33.8% are male, with an average age of 39.9 years.

03

Which brands do Box-spring fans like most?

Box-spring fans show strongest brand affinity for Transformers (comics) (45.33×), Headboard (furniture) (52.24×), and Mattress protector (51.12×) over the country average.

04

Where do Box-spring fans live in United States?

Box-spring fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Box-spring fans also like?

Beyond Box-spring itself, the audience over-indexes on Headboard (furniture) (52.24×), Mattress protector (51.12×), Food 4 Less (40.47×), and Menards (9.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Box-spring audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Box-spring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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