Box-spring Audience in United States

Box-spring logo

Box-spring has an estimated audience of 742,195 people in United States. 66.2% are female, 33.8% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Transformers (comics), Headboard (furniture), Mattress protector, Food 4 Less, Menards.

The average Box-spring fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Transformers (comics), Headboard (furniture), Mattress protector, with strongest over-indexing on Transformers (comics) (45.33× the country average). Demographically, the Box-spring audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Box-spring fans

Demographic split for Box-spring audience in United States
MetricValue
Female66.2%
Male33.8%
Average age39.9
Estimated audience size742,195

Audience persona

The typical Box-spring fan in United States is more female, around 39.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Transformers (comics).

Top regions in United States

Top regions ranked by reach for Box-spring in United States
RegionReachAffinity
California92,3501.13×
Texas82,9111.3×
Florida57,3251.14×
New York43,9691.06×
Georgia34,9041.53×
North Carolina27,8161.25×
Illinois25,4121.03×
Pennsylvania25,3511.01×
Ohio23,1971.01×
Virginia19,2461.06×
New Jersey18,1220.96×
Michigan18,1090.93×
Tennessee17,6051.18×
Massachusetts15,7821.08×
Arizona15,0390.99×
Indiana14,3271.06×
Alabama14,2551.37×
Maryland13,3971.05×
South Carolina13,3171.19×
Washington13,0520.88×
Missouri12,0421.01×
Louisiana11,9741.25×
Colorado10,8820.93×
Kentucky10,1411.09×
Wisconsin10,0140.9×
Minnesota9,7000.91×
Oklahoma9,3911.14×
Connecticut8,0141.08×
Mississippi7,5841.24×
Oregon7,0250.83×
Nevada6,9910.97×
Arkansas6,8741.12×
Utah6,5390.98×
Kansas6,3151.08×
Iowa5,8070.95×
Nebraska3,5490.95×
New Mexico3,4600.93×
Idaho3,4310.92×
West Virginia2,9550.85×
Hawaii2,5290.79×
New Hampshire2,4110.82×
Rhode Island2,2350.95×
Washington, District of Columbia2,1270.95×
Maine2,0940.79×
Delaware1,8970.93×
Montana1,5190.74×
North Dakota1,3700.9×
South Dakota1,2390.72×
Alaska1,1580.73×
Vermont8400.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Box-spring audience
BrandAffinityCategory
Transformers (comics)45.33×Literature
Headboard (furniture)52.24×Home & Garden
Mattress protector51.12×Home & Garden
Food 4 Less40.47×Shopping
Menards9.89×Home & Garden
National Car Rental25.05×Cars & Mobility
Judge Dredd (film)66.9×Movies & TV
Bed frame12.66×Home & Garden
Engineered wood32.26×Home & Garden
BP11.67×Cars & Mobility
Driving test36.13×Cars & Mobility
Concurrent Versions System6.18×Technology & Electronics
Winn-Dixie16.35×Shopping
Quinceañera (telenovela)10.72×Movies & TV
Janitor29.21×Home & Garden
Home Interior Design8.07×Home & Garden
YouTube Music6.63×Internet & Social Media
Antique furniture12.66×Home & Garden
Bed bug infestation46.44×Home & Garden
Fahrenheit20.51×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Box-spring audience
TraitClusterScore
Price SensitivityPREMIUM1.27
IndulgenceJOY1.21
Career OrientationPOWER1.08
Family OrientationCONSERVATISM1.06
Need for SecurityCONSERVATISM1.05
Quality AwarenessPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Box-spring
CountryShare
Netherlands28.1%
United States15.2%
Belgium13.6%

See Box-spring audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Box-spring have in United States?

Box-spring has an estimated audience of 742,195 people in United States, concentrated in California and Texas.

What is the gender split and age of Box-spring fans?

66.2% of Box-spring fans are female, 33.8% are male, with an average age of 39.9 years.

Which brands do Box-spring fans like most?

Box-spring fans show strongest brand affinity for Transformers (comics) (45.33×), Headboard (furniture) (52.24×), and Mattress protector (51.12×) over the country average.

Where do Box-spring fans live in United States?

Box-spring fans in United States are most concentrated in California (reach 92,350), Texas (reach 82,911), and Florida (reach 57,325). These three regions account for the largest share of the active audience.

What other brands do Box-spring fans also like?

Beyond Box-spring itself, the audience over-indexes on Headboard (furniture) (52.24×), Mattress protector (51.12×), Food 4 Less (40.47×), and Menards (9.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Box-spring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.