Engineered wood Audience in United States

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Engineered wood has an estimated audience of 2,130,764 people in United States. 44.6% are female, 55.4% are male, average age 46.4. Top regions: California, Texas, Florida. Top brand affinities: Fairy godmother, Governor of Michigan, The Devil's Rejects, Vocal harmony, Cherish (group).

The average Engineered wood fan in United States is 46.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fairy godmother, Governor of Michigan, The Devil's Rejects, with strongest over-indexing on Fairy godmother (18.87× the country average). Demographically, the Engineered wood audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Engineered wood fans

Demographic split for Engineered wood audience in United States
MetricValue
Female44.6%
Male55.4%
Average age46.4
Estimated audience size2,130,764

Audience persona

The typical Engineered wood fan in United States is more male, around 46.4 years old, with strong Quality Awareness tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Engineered wood in United States
RegionReachAffinity
California331,8611.42×
Texas249,5301.36×
Florida186,8331.3×
New York169,9121.43×
Illinois79,4951.12×
New Jersey75,3781.39×
Georgia75,2311.15×
Pennsylvania69,4480.97×
North Carolina66,2531.03×
Washington60,7381.42×
Virginia58,1131.12×
Ohio56,7280.86×
Michigan53,5000.96×
Massachusetts53,2021.27×
Arizona43,2760.99×
Maryland40,3531.1×
Tennessee36,9940.87×
Missouri31,8480.93×
Indiana31,5960.81×
Oregon30,3171.24×
Colorado30,1570.9×
Oklahoma29,5631.25×
South Carolina29,2850.91×
Minnesota28,2630.93×
Louisiana27,8111.01×
Alabama27,2870.92×
Wisconsin26,3120.82×
Connecticut26,1441.22×
Kentucky21,8660.82×
Utah17,2600.9×
Arkansas16,1470.92×
Nevada16,0530.78×
Kansas15,4710.92×
Mississippi15,4280.88×
Iowa14,3820.82×
Hawaii11,6981.28×
Idaho10,3120.97×
New Mexico9,8030.92×
Nebraska8,5870.8×
Maine7,4920.98×
New Hampshire7,3320.87×
Washington, District of Columbia7,0011.09×
West Virginia6,6300.67×
Rhode Island6,2470.92×
Delaware5,4700.93×
Montana4,7050.8×
Vermont3,5500.95×
North Dakota3,3550.77×
South Dakota2,9960.61×
Wyoming2,2580.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Engineered wood audience
BrandAffinityCategory
Fairy godmother18.87×Literature
Governor of Michigan16.63×Politics & Society
The Devil's Rejects20×Movies & TV
Vocal harmony8.44×Music & Radio
Cherish (group)18.16×Music & Radio
Goop8.76×Internet & Social Media
headspace14.18×Health
Historic site6.17×Arts & Culture
Wok9.43×Food & Beverages
Hipster13.11×Politics & Society
Hibachi10.15×Food & Beverages
Grinch4.86×Movies & TV
Google Home7.59×Technology & Electronics
El Paso County, Colorado13.83×Travel & Leisure
Grace Slick9.03×Music & Radio
Kikar HaShabbat16.6×News
Tezz6.6×Movies & TV
TV Fanatic9.82×Movies & TV
Preta Gil19.52×Music & Radio
Israel1.92×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Engineered wood audience
TraitClusterScore
Quality AwarenessPREMIUM1.82
DIY MentalityTHRILL1.81
Urban LifestyleOPEN1.68
Need for SecurityCONSERVATISM1.29
ExtroversionTHRILL1.17
Design AffinityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Engineered wood
CountryShare
United States32.9%
United Kingdom10.3%
Brazil8.6%

See Engineered wood audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Engineered wood have in United States?

Engineered wood has an estimated audience of 2,130,764 people in United States, concentrated in California and Texas.

What is the gender split and age of Engineered wood fans?

44.6% of Engineered wood fans are female, 55.4% are male, with an average age of 46.4 years.

Which brands do Engineered wood fans like most?

Engineered wood fans show strongest brand affinity for Fairy godmother (18.87×), Governor of Michigan (16.63×), and The Devil's Rejects (20×) over the country average.

Where do Engineered wood fans live in United States?

Engineered wood fans in United States are most concentrated in California (reach 331,861), Texas (reach 249,530), and Florida (reach 186,833). These three regions account for the largest share of the active audience.

What other brands do Engineered wood fans also like?

Beyond Engineered wood itself, the audience over-indexes on Governor of Michigan (16.63×), The Devil's Rejects (20×), Vocal harmony (8.44×), and Cherish (group) (18.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Engineered wood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.