Rascasse Audience Intelligence

Engineered wood Audience in United States

A data profile of the people who buy, follow and care about Engineered wood in United States — modelled from more than twelve digital signal sources. Engineered wood has an estimated audience of 2,130,764 people in United States.

#6119among Topic in United States#766in Home & Garden

The average Engineered wood fan in United States is 46.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Single-family detached home, Mortgage loans, Subway, with strongest over-indexing on Single-family detached home (14.71× the country average).

Demographically, the Engineered wood audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Engineered wood fan in United States is more male, around 46.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Single-family detached home.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Engineered wood profile in United States.

Audience size
2.1M
in United States
Gender
44.6%♀
55.4% male
Age
46.4
average years
Country rank
#13564
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Engineered wood fans

44.6% are female, 55.4% are male, average age 46.4.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Engineered wood audience in United States
MetricValue
Female44.6%
Male55.4%
Average age46.4
Estimated audience size2,130,764
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Engineered wood audience in United States
Age bracketShare%
16-197%
20-2911%
30-3919%
40-4927%
50+36%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Engineered wood audience comes from United States.

Worldwide audience distribution share by country for Engineered wood
CountryShare
United States32.9%
United Kingdom10.3%
Brazil8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Engineered wood audience in United States is strongest.

Fig. 05

Top regions by affinity

Engineered wood fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.34×
02New York~200K1.28×
03New Jersey~70K1.27×
04Washington~50K1.27×
05Texas~200K1.25×
06Hawaii~10K1.24×
07Florida~200K1.21×
08Massachusetts~50K1.18×
09Oregon~30K1.18×
10Connecticut~20K1.15×
11Oklahoma~30K1.10×
12Maryland~40K1.08×
13Virginia~60K1.07×
14Illinois~80K1.06×
15Georgia~70K1.06×
16Louisiana~30K1.04×
17Rhode Island~7K1.04×
18Washington, District of Columbia~7K1.04×
19North Carolina~70K1.02×
20Idaho~10K1.00×
21Vermont~4K1.00×
22Arkansas~20K0.99×
23Maine~8K0.99×
24Mississippi~20K0.98×
25New Mexico~10K0.98×
26Kansas~20K0.97×
27New Hampshire~8K0.97×
28Montana~6K0.97×
29Arizona~40K0.96×
30Delaware~6K0.96×
31Alaska~4K0.96×
32Pennsylvania~70K0.95×
33South Dakota~5K0.95×
34Missouri~30K0.94×
35Minnesota~30K0.94×
36Alabama~30K0.94×
37South Carolina~30K0.93×
38Nebraska~10K0.93×
39North Dakota~4K0.93×
40Michigan~50K0.92×
41Tennessee~40K0.92×
42Utah~20K0.92×
43Wisconsin~30K0.91×
44Iowa~20K0.90×
45Colorado~30K0.89×
46West Virginia~9K0.89×
47Kentucky~20K0.88×
48Ohio~60K0.87×
49Indiana~30K0.85×
50Nevada~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Engineered wood, United States
0.85×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Engineered wood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Engineered wood audience
#·InterestCategoryAffinity×
01Box-springHome & Garden32.26×
02PlywoodHome & Garden21.33×
03Aloe veraHealth20.79×
04MakitaHome & Garden15.36×
05Single-family detached homeHome & Garden14.71×
06BuickCars & Mobility7.04×
07Home automationTechnology & Electronics6.67×
08NASDAQBusiness & Career6.33×
09Mortgage loansBusiness & Career5.23×
10SubwayFood & Beverages4.85×
11Renewable energyBusiness & Career4.74×
12Sustainable energyHome & Garden4.62×
13First class travelTravel & Leisure4.39×
14Solar energyHome & Garden4.17×
15FedExBusiness & Career3.97×
16Discount storesShopping3.46×
17Shopping mallsShopping3.18×
18FurnitureHome & Garden2.79×
19PinterestInternet & Social Media2.68×
20AirbnbTravel & Leisure2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Engineered wood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Engineered wood audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.63×
Quality AwarenessPREMIUM2.61×
DIY MentalityTHRILL1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Engineered wood audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.76×
MindfulnessBALANCE0.77×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Engineered wood have in United States?

Engineered wood has an estimated audience of 2,130,764 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Engineered wood fans?

44.6% of Engineered wood fans are female, 55.4% are male, with an average age of 46.4 years.

03

Which brands do Engineered wood fans like most?

Engineered wood fans show strongest brand affinity for Single-family detached home (14.71×), Mortgage loans (5.23×), and Subway (4.85×) over the country average.

04

Where do Engineered wood fans live in United States?

Engineered wood fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Engineered wood fans also like?

Beyond Engineered wood itself, the audience over-indexes on Mortgage loans (5.23×), Subway (4.85×), Plywood (21.33×), and NASDAQ (6.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Engineered wood audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Engineered wood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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