Plywood Audience in United States

Plywood logo

Plywood has an estimated audience of 2,510,793 people in United States. 49.5% are female, 50.5% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: Contemporary Designer Furniture - fci, Real Steel, Engineered wood, Lumber, Business.

The average Plywood fan in United States is 45.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Contemporary Designer Furniture - fci, Real Steel, Engineered wood, with strongest over-indexing on Contemporary Designer Furniture - fci (83.79× the country average). Demographically, the Plywood audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Plywood fans

Demographic split for Plywood audience in United States
MetricValue
Female49.5%
Male50.5%
Average age45.1
Estimated audience size2,510,793

Audience persona

The typical Plywood fan in United States is balanced, around 45.1 years old, with strong DIY Mentality tendencies and a notable affinity for Contemporary Designer Furniture - fci.

Top regions in United States

Top regions ranked by reach for Plywood in United States
RegionReachAffinity
California333,0911.21×
Texas245,2161.14×
Florida194,7791.15×
New York133,8940.95×
Georgia87,4041.13×
North Carolina82,6521.09×
Pennsylvania79,9750.95×
Ohio78,6331.02×
Illinois76,4380.91×
Michigan67,5971.03×
Washington63,2421.26×
Tennessee57,2061.14×
Virginia57,0860.93×
New Jersey51,8800.81×
Indiana49,8051.09×
Arizona45,5090.89×
Alabama44,6601.27×
Missouri44,0471.09×
Massachusetts41,7880.84×
South Carolina39,7581.05×
Louisiana38,1001.18×
Oklahoma37,8211.36×
Kentucky36,6401.16×
Oregon35,7761.24×
Colorado35,7640.9×
Maryland34,4280.8×
Wisconsin34,4110.91×
Minnesota31,1700.87×
Arkansas25,7421.24×
Utah24,6881.1×
Mississippi24,1241.17×
Kansas20,6431.04×
Connecticut20,6280.82×
Iowa19,5970.95×
Nevada18,0590.74×
West Virginia15,0491.29×
Idaho15,0381.19×
New Mexico13,7461.09×
Nebraska11,7490.93×
Maine10,2991.15×
New Hampshire8,3590.84×
Hawaii8,2390.76×
Montana7,5061.08×
Rhode Island6,3440.79×
Washington, District of Columbia5,3640.71×
Delaware5,1080.74×
South Dakota4,5640.79×
North Dakota3,9590.77×
Vermont3,9550.9×
Alaska3,8480.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plywood audience
BrandAffinityCategory
Contemporary Designer Furniture - fci83.79×
Real Steel24.86×Movies & TV
Engineered wood21.33×Home & Garden
Lumber5.48×Home & Garden
Business1.54×Business & Career
Water damage14.81×Home & Garden
Solid wood15.34×Home & Garden
Tractor Supply Company3.23×Shopping
Logging4.49×Technology & Electronics
Adhesive4.1×Home & Garden
Power tool2.54×Home & Garden
AutoZone1.81×Cars & Mobility
Black Crows skis50.09×Sports
Cabinetry2.53×Home & Garden
Wall3.81×Home & Garden
Ethics1.91×Business & Career
Best Buy1.75×Shopping
Tree1.99×Home & Garden
Lowe's1.55×Shopping
Concrete2.42×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plywood audience
TraitClusterScore
DIY MentalityTHRILL1.78
Family OrientationCONSERVATISM1.65
Quality AwarenessPREMIUM1.49
IndulgenceJOY1.4
Price SensitivityPREMIUM1.39
Need for SecurityCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Plywood
CountryShare
United States23.5%
India10.9%
United Kingdom8.2%

See Plywood audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Plywood have in United States?

Plywood has an estimated audience of 2,510,793 people in United States, concentrated in California and Texas.

What is the gender split and age of Plywood fans?

49.5% of Plywood fans are female, 50.5% are male, with an average age of 45.1 years.

Which brands do Plywood fans like most?

Plywood fans show strongest brand affinity for Contemporary Designer Furniture - fci (83.79×), Real Steel (24.86×), and Engineered wood (21.33×) over the country average.

Where do Plywood fans live in United States?

Plywood fans in United States are most concentrated in California (reach 333,091), Texas (reach 245,216), and Florida (reach 194,779). These three regions account for the largest share of the active audience.

What other brands do Plywood fans also like?

Beyond Plywood itself, the audience over-indexes on Real Steel (24.86×), Engineered wood (21.33×), Lumber (5.48×), and Business (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.