Rascasse Audience Intelligence

Plywood Audience in United States

A data profile of the people who buy, follow and care about Plywood in United States — modelled from more than twelve digital signal sources. Plywood has an estimated audience of 2,510,793 people in United States.

#5611among Topic in United States#704in Home & Garden

The average Plywood fan in United States is 45.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Contemporary Designer Furniture - fci, Real Steel, Engineered wood, with strongest over-indexing on Contemporary Designer Furniture - fci (83.79× the country average).

Demographically, the Plywood audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plywood fan in United States is balanced, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for Contemporary Designer Furniture - fci.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plywood profile in United States.

Audience size
2.5M
in United States
Gender
49.5%♀
50.5% male
Age
45.1
average years
Country rank
#11887
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plywood fans

49.5% are female, 50.5% are male, average age 45.1.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Plywood audience in United States
MetricValue
Female49.5%
Male50.5%
Average age45.1
Estimated audience size2,510,793
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Plywood audience in United States
Age bracketShare%
16-198%
20-2914%
30-3920%
40-4925%
50+33%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Plywood audience comes from United States.

Worldwide audience distribution share by country for Plywood
CountryShare
United States23.4%
India10.8%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plywood audience in United States is strongest.

Fig. 05

Top regions by affinity

Plywood fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~20K1.32×
02Oklahoma~40K1.31×
03Alabama~40K1.26×
04Mississippi~30K1.24×
05Arkansas~30K1.23×
06Idaho~20K1.22×
07California~300K1.21×
08Washington~60K1.20×
09Oregon~30K1.19×
10Louisiana~40K1.17×
11Kentucky~40K1.17×
12Tennessee~60K1.15×
13New Mexico~10K1.14×
14Maine~10K1.12×
15Texas~200K1.10×
16Montana~8K1.10×
17Utah~20K1.09×
18Georgia~80K1.08×
19Kansas~20K1.07×
20Indiana~50K1.06×
21Missouri~40K1.06×
22North Carolina~80K1.04×
23South Carolina~40K1.04×
24Florida~200K1.01×
25Michigan~70K1.01×
26Ohio~80K0.99×
27Vermont~4K0.97×
28Iowa~20K0.96×
29Nebraska~10K0.96×
30Pennsylvania~80K0.93×
31Virginia~60K0.91×
32Colorado~40K0.91×
33South Dakota~5K0.91×
34Arizona~50K0.89×
35Wisconsin~30K0.89×
36New York~100K0.88×
37Illinois~70K0.88×
38Minnesota~30K0.87×
39New Hampshire~8K0.86×
40Alaska~5K0.86×
41North Dakota~4K0.85×
42Connecticut~20K0.83×
43Hawaii~9K0.83×
44Massachusetts~40K0.82×
45Rhode Island~7K0.82×
46Delaware~6K0.81×
47Maryland~30K0.80×
48New Jersey~50K0.79×
49Nevada~20K0.75×
50Washington, District of Columbia~5K0.71×
Fig. 06

Affinity by region

Affinity by region — Plywood, United States
0.71×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plywood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plywood audience
#·InterestCategoryAffinity×
01Contemporary Designer Furniture - fciTopic83.79×
02Black Crows skisSports50.09×
03Real SteelMovies & TV24.86×
04Engineered woodHome & Garden21.33×
05Solid woodHome & Garden15.34×
06Water damageHome & Garden14.81×
07HydrologyHome & Garden7.16×
08LumberHome & Garden5.48×
09LoggingTechnology & Electronics4.49×
10AdhesiveHome & Garden4.10×
11WallHome & Garden3.81×
12Tractor Supply CompanyShopping3.23×
13Power toolHome & Garden2.54×
14CabinetryHome & Garden2.53×
15ConcreteHome & Garden2.42×
16TreeHome & Garden1.99×
17EthicsBusiness & Career1.91×
18AutoZoneCars & Mobility1.81×
19Best BuyShopping1.75×
20BusinessBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plywood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plywood audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.58×
DIY MentalityTHRILL1.55×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plywood audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.99×
SpiritualityBALANCE1.01×
Social Media UsageJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plywood have in United States?

Plywood has an estimated audience of 2,510,793 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plywood fans?

49.5% of Plywood fans are female, 50.5% are male, with an average age of 45.1 years.

03

Which brands do Plywood fans like most?

Plywood fans show strongest brand affinity for Contemporary Designer Furniture - fci (83.79×), Real Steel (24.86×), and Engineered wood (21.33×) over the country average.

04

Where do Plywood fans live in United States?

Plywood fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Plywood fans also like?

Beyond Plywood itself, the audience over-indexes on Real Steel (24.86×), Engineered wood (21.33×), Lumber (5.48×), and Business (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Plywood audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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