Water damage Audience in United States

Water damage logo

Water damage has an estimated audience of 1,503,513 people in United States. 39.9% are female, 60.1% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Grinch, Goop, Vocal harmony, La Jolla.

The average Water damage fan in United States is 44.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Grinch, Goop, with strongest over-indexing on Governor of Michigan (18.34× the country average). Demographically, the Water damage audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Water damage fans

Demographic split for Water damage audience in United States
MetricValue
Female39.9%
Male60.1%
Average age44.7
Estimated audience size1,503,513

Audience persona

The typical Water damage fan in United States is more male, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Water damage in United States
RegionReachAffinity
California189,9461.15×
Texas134,6491.04×
Florida127,2371.25×
North Carolina100,9862.23×
Georgia65,9521.42×
New York65,6730.78×
Illinois63,1841.26×
Washington62,1542.06×
Arizona48,5041.58×
Colorado44,1311.86×
Indiana35,1311.28×
Pennsylvania34,7490.69×
Tennessee34,2161.13×
Michigan34,1400.87×
Ohio33,5660.72×
New Jersey33,5590.88×
Virginia32,9250.9×
Minnesota29,7491.38×
South Carolina29,0611.28×
Maryland27,1431.05×
Missouri25,7081.06×
Idaho19,9812.65×
Massachusetts19,7710.67×
Louisiana18,7190.97×
Wisconsin17,3700.77×
Oregon15,9130.92×
Alabama15,4330.73×
Utah14,3141.06×
Nevada14,1320.97×
Mississippi13,2341.07×
Kansas12,5151.06×
Connecticut12,4590.83×
Kentucky12,0500.64×
Oklahoma10,4520.63×
Iowa7,2780.59×
Arkansas7,1760.58×
Delaware7,0761.71×
Montana5,0601.21×
Hawaii4,8810.76×
Maine4,4560.83×
New Hampshire4,2090.71×
Nebraska3,8350.51×
Rhode Island3,6120.75×
Washington, District of Columbia3,5770.79×
Alaska3,5401.1×
New Mexico3,3590.45×
West Virginia2,6250.37×
North Dakota1,8980.61×
South Dakota1,5230.44×
Vermont9440.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Water damage audience
BrandAffinityCategory
Governor of Michigan18.34×Politics & Society
Grinch7.27×Movies & TV
Goop9.18×Internet & Social Media
Vocal harmony7.57×Music & Radio
La Jolla14.85×Travel & Leisure
Wok10.34×Food & Beverages
Hibachi12.31×Food & Beverages
El Paso County, Colorado19.51×Travel & Leisure
Fairy godmother11.22×Literature
Hipster14.44×Politics & Society
Historic site6.23×Arts & Culture
Cherish (group)15.87×Music & Radio
Google Home8.17×Technology & Electronics
Grace Slick10.71×Music & Radio
headspace10.73×Health
TV Fanatic10.99×Movies & TV
FAO Schwarz7.42×Shopping
Israel2.1×Travel & Leisure
Jesse Plemons3.27×Movies & TV
Preta Gil18.12×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Water damage audience
TraitClusterScore
Need for SecurityCONSERVATISM1.99
Price SensitivityPREMIUM1.6
DIY MentalityTHRILL1.28
Family OrientationCONSERVATISM1.28
Career OrientationPOWER1.26
Quality AwarenessPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Water damage
CountryShare
United States34.7%
India11.8%
Indonesia5.3%

See Water damage audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Water damage have in United States?

Water damage has an estimated audience of 1,503,513 people in United States, concentrated in California and Texas.

What is the gender split and age of Water damage fans?

39.9% of Water damage fans are female, 60.1% are male, with an average age of 44.7 years.

Which brands do Water damage fans like most?

Water damage fans show strongest brand affinity for Governor of Michigan (18.34×), Grinch (7.27×), and Goop (9.18×) over the country average.

Where do Water damage fans live in United States?

Water damage fans in United States are most concentrated in California (reach 189,946), Texas (reach 134,649), and Florida (reach 127,237). These three regions account for the largest share of the active audience.

What other brands do Water damage fans also like?

Beyond Water damage itself, the audience over-indexes on Grinch (7.27×), Goop (9.18×), Vocal harmony (7.57×), and La Jolla (14.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Water damage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.