Rascasse Audience Intelligence

Water damage Audience in United States

A data profile of the people who buy, follow and care about Water damage in United States — modelled from more than twelve digital signal sources. Water damage has an estimated audience of 1,503,513 people in United States.

#7278among Topic in United States#940in Home & Garden

The average Water damage fan in United States is 44.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Home insurance, Plywood, Home improvement, with strongest over-indexing on Home insurance (8.03× the country average).

Demographically, the Water damage audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Water damage fan in United States is more male, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Home insurance.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water damage profile in United States.

Audience size
1.5M
in United States
Gender
39.9%♀
60.1% male
Age
44.7
average years
Country rank
#17739
Topic in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water damage fans

39.9% are female, 60.1% are male, average age 44.7.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Water damage audience in United States
MetricValue
Female39.9%
Male60.1%
Average age44.7
Estimated audience size1,503,513
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Water damage audience in United States
Age bracketShare%
16-199%
20-2915%
30-3920%
40-4922%
50+34%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Water damage audience comes from United States.

Worldwide audience distribution share by country for Water damage
CountryShare
United States34.7%
India11.8%
Indonesia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water damage audience in United States is strongest.

Fig. 05

Top regions by affinity

Water damage fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~20K2.19×
02North Carolina~90K2.08×
03Washington~60K1.88×
04Colorado~40K1.63×
05Arizona~50K1.62×
06Minnesota~30K1.39×
07Delaware~6K1.37×
08South Carolina~30K1.35×
09Georgia~60K1.31×
10Alaska~4K1.31×
11Florida~100K1.20×
12Indiana~30K1.16×
13Illinois~60K1.15×
14California~200K1.14×
15Montana~5K1.09×
16Washington, District of Columbia~5K1.06×
17Kansas~10K1.05×
18Tennessee~30K1.04×
19Oregon~20K1.04×
20Utah~10K1.02×
21New York~90K1.01×
22Mississippi~10K1.01×
23Maryland~30K1.00×
24Texas~100K0.99×
25Missouri~20K0.99×
26Virginia~40K0.97×
27North Dakota~3K0.97×
28Louisiana~20K0.95×
29Nevada~10K0.95×
30New Jersey~40K0.94×
31Maine~5K0.93×
32Kentucky~20K0.92×
33Rhode Island~4K0.89×
34Michigan~30K0.88×
35Vermont~2K0.87×
36Hawaii~6K0.86×
37South Dakota~3K0.85×
38Alabama~20K0.84×
39New Hampshire~5K0.84×
40Connecticut~10K0.83×
41Ohio~40K0.80×
42Wisconsin~20K0.79×
43Oklahoma~10K0.78×
44Arkansas~10K0.78×
45West Virginia~5K0.78×
46Nebraska~6K0.76×
47New Mexico~6K0.76×
48Iowa~9K0.74×
49Massachusetts~20K0.71×
50Pennsylvania~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Water damage, United States
0.70×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water damage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water damage audience
#·InterestCategoryAffinity×
01LexisNexisBusiness & Career18.20×
02PlywoodHome & Garden14.81×
03Home insuranceBusiness & Career8.03×
04Tesla MotorsCars & Mobility4.03×
05Solar energyHome & Garden3.55×
06InnovationBusiness & Career3.35×
07Home AppliancesHome & Garden2.57×
08InsuranceBusiness & Career2.53×
09T-MobileTechnology & Electronics2.45×
10BankingBusiness & Career2.31×
11Home improvementHome & Garden2.28×
12EBayShopping2.21×
13WalmartShopping2.13×
14SmartphonesTechnology & Electronics2.13×
15Donald TrumpPolitics & Society2.01×
16RecipesFood & Beverages1.99×
17Alcoholic beveragesFood & Beverages1.95×
18MedicineBusiness & Career1.95×
19CookingFood & Beverages1.94×
20XInternet & Social Media1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water damage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water damage audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.42×
Family OrientationCONSERVATISM2.19×
Convenience OrientationPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water damage audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
Luxury OrientationPREMIUM0.78×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water damage have in United States?

Water damage has an estimated audience of 1,503,513 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Water damage fans?

39.9% of Water damage fans are female, 60.1% are male, with an average age of 44.7 years.

03

Which brands do Water damage fans like most?

Water damage fans show strongest brand affinity for Home insurance (8.03×), Plywood (14.81×), and Home improvement (2.28×) over the country average.

04

Where do Water damage fans live in United States?

Water damage fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Water damage fans also like?

Beyond Water damage itself, the audience over-indexes on Plywood (14.81×), Home improvement (2.28×), Donald Trump (2.01×), and Cooking (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Water damage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Water damage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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