Rascasse Audience Intelligence

Solid wood Audience in United States

A data profile of the people who buy, follow and care about Solid wood in United States — modelled from more than twelve digital signal sources. Solid wood has an estimated audience of 1,220,690 people in United States.

#8013among Topic in United States#1033in Home & Garden

The average Solid wood fan in United States is 47.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mortgage loans, Single-family detached home, Furniture, with strongest over-indexing on Mortgage loans (4.92× the country average).

Demographically, the Solid wood audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Solid wood fan in United States is more female, around 47.0 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage loans.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Solid wood profile in United States.

Audience size
1.2M
in United States
Gender
61.7%♀
38.3% male
Age
47.0
average years
Country rank
#20622
Topic in United States
Fig. 01

Search interest · 12-month trend

+134%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Solid wood fans

61.7% are female, 38.3% are male, average age 47.0.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Solid wood audience in United States
MetricValue
Female61.7%
Male38.3%
Average age47.0
Estimated audience size1,220,690
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Solid wood audience in United States
Age bracketShare%
16-194%
20-2912%
30-3920%
40-4928%
50+36%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Solid wood audience comes from United States.

Worldwide audience distribution share by country for Solid wood
CountryShare
United States21.8%
Italy18.1%
United Kingdom11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Solid wood audience in United States is strongest.

Fig. 05

Top regions by affinity

Solid wood fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K1.21×
02Vermont~2K1.16×
03North Dakota~3K1.15×
04South Dakota~3K1.12×
05California~100K1.11×
06Washington~30K1.08×
07Montana~4K1.06×
08Texas~100K1.04×
09New Hampshire~5K1.04×
10Rhode Island~4K1.04×
11New York~70K1.03×
12Delaware~3K1.02×
13West Virginia~6K1.01×
14Hawaii~5K1.01×
15Maine~4K1.01×
16Massachusetts~20K1.00×
17North Carolina~40K0.99×
18Connecticut~10K0.99×
19Virginia~30K0.98×
20Idaho~6K0.98×
21New Mexico~6K0.98×
22New Jersey~30K0.97×
23Oregon~10K0.97×
24Louisiana~20K0.96×
25Utah~10K0.96×
26Arkansas~10K0.96×
27Washington, District of Columbia~4K0.96×
28Oklahoma~10K0.95×
29Kansas~9K0.95×
30Nebraska~6K0.95×
31Pennsylvania~40K0.94×
32Mississippi~9K0.94×
33Georgia~30K0.93×
34Maryland~20K0.93×
35Florida~80K0.92×
36Tennessee~20K0.92×
37Indiana~20K0.92×
38South Carolina~20K0.92×
39Iowa~9K0.92×
40Missouri~20K0.90×
41Alabama~20K0.90×
42Kentucky~10K0.90×
43Arizona~20K0.89×
44Colorado~20K0.89×
45Minnesota~20K0.89×
46Nevada~10K0.88×
47Illinois~40K0.86×
48Ohio~30K0.86×
49Michigan~30K0.86×
50Wisconsin~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Solid wood, United States
0.86×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Solid wood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Solid wood audience
#·InterestCategoryAffinity×
01Box-springHome & Garden26.63×
02PlywoodHome & Garden15.34×
03Single-family detached homeHome & Garden10.60×
04Rooms To GoHome & Garden9.19×
05QVCMovies & TV6.69×
06HouzzHome & Garden6.58×
07Home automationTechnology & Electronics6.12×
08Mortgage loansBusiness & Career4.92×
09Renewable energyBusiness & Career4.90×
10First class travelTravel & Leisure4.75×
11Garden furnitureHome & Garden4.59×
12Sustainable energyHome & Garden4.42×
13Discount storesShopping4.26×
14FedExBusiness & Career4.01×
15IKEAHome & Garden3.59×
16Shopping mallsShopping3.52×
17Solar energyHome & Garden3.39×
18FurnitureHome & Garden3.32×
19PinterestInternet & Social Media3.16×
20AirbnbTravel & Leisure2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Solid wood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Solid wood audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.05×
Convenience OrientationPREMIUM2.30×
Family OrientationCONSERVATISM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Solid wood audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
Risk AppetiteTHRILL0.83×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Solid wood have in United States?

Solid wood has an estimated audience of 1,220,690 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Solid wood fans?

61.7% of Solid wood fans are female, 38.3% are male, with an average age of 47.0 years.

03

Which brands do Solid wood fans like most?

Solid wood fans show strongest brand affinity for Mortgage loans (4.92×), Single-family detached home (10.6×), and Furniture (3.32×) over the country average.

04

Where do Solid wood fans live in United States?

Solid wood fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Solid wood fans also like?

Beyond Solid wood itself, the audience over-indexes on Single-family detached home (10.6×), Furniture (3.32×), Pinterest (3.16×), and QVC (6.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Solid wood audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Solid wood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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