Solid wood Audience in United States

Solid wood logo

Solid wood has an estimated audience of 1,220,690 people in United States. 61.7% are female, 38.3% are male, average age 47.0. Top regions: California, Texas, Florida. Top brand affinities: Plywood, Rooms To Go, Hobby Lobby, Planet Fitness, Diaper bag.

The average Solid wood fan in United States is 47.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Plywood, Rooms To Go, Hobby Lobby, with strongest over-indexing on Plywood (23.67× the country average). Demographically, the Solid wood audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Solid wood fans

Demographic split for Solid wood audience in United States
MetricValue
Female61.7%
Male38.3%
Average age47.0
Estimated audience size1,220,690

Audience persona

The typical Solid wood fan in United States is more female, around 47.0 years old, with strong Design Affinity tendencies and a notable affinity for Plywood.

Top regions in United States

Top regions ranked by reach for Solid wood in United States
RegionReachAffinity
California160,9931.2×
Texas114,2961.09×
Florida77,0490.93×
New York76,0141.11×
Pennsylvania35,0560.85×
Illinois33,5880.83×
Georgia33,2160.88×
North Carolina31,8930.87×
Washington29,5251.21×
Ohio29,3810.78×
Virginia28,2330.95×
New Jersey27,6640.89×
Michigan24,1100.76×
Massachusetts23,6410.98×
Tennessee19,9440.81×
Arizona18,5520.74×
Maryland18,0070.86×
Indiana18,0070.81×
Colorado15,5670.81×
Missouri13,7020.7×
Louisiana13,4940.86×
South Carolina13,2010.72×
Minnesota12,6450.72×
Oregon12,0950.86×
Oklahoma11,7210.86×
Wisconsin11,4010.62×
Alabama10,7000.63×
Kentucky10,5740.69×
Connecticut10,4670.85×
Arkansas9,4880.94×
Utah8,7440.8×
Kansas7,7150.8×
Mississippi7,3070.73×
Nevada7,0540.6×
Iowa6,9170.69×
West Virginia6,0331.06×
Idaho5,5710.91×
Alaska5,5572.13×
Hawaii5,3221.01×
New Mexico5,2140.85×
New Hampshire4,9711.03×
Nebraska4,8670.8×
Montana4,8441.43×
Maine4,7971.1×
South Dakota4,7811.69×
North Dakota4,6561.86×
Wyoming4,5052.49×
Rhode Island4,4301.14×
Vermont4,3582.03×
Delaware3,9681.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Solid wood audience
BrandAffinityCategory
Plywood23.67×Home & Garden
Rooms To Go9.29×Home & Garden
Hobby Lobby2.88×Home & Garden
Planet Fitness2.58×Sports
Diaper bag4.08×Kids & Family
Nanny McPhee20.2×Movies & TV
MSN2.29×News
Cabinetry3.23×Home & Garden
Lowe's2.02×Shopping
Furniture1.79×Home & Garden
Renovation2.35×Home & Garden
Countertop3.31×Home & Garden
W9 (TV channel)20×Movies & TV
Nature1.58×Home & Garden
Kitchenware2.83×Home & Garden
Carpet3.1×Home & Garden
Houzz4.62×Home & Garden
Home Appliances2×Home & Garden
IKEA2.1×Home & Garden
Aldi1.88×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Solid wood audience
TraitClusterScore
Design AffinityPREMIUM2.28
Quality AwarenessPREMIUM2.22
DIY MentalityTHRILL1.7
Price SensitivityPREMIUM1.46
Luxury OrientationPREMIUM1.29
CreativityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Solid wood
CountryShare
United States21.8%
Italy18.1%
United Kingdom11.7%

See Solid wood audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Solid wood have in United States?

Solid wood has an estimated audience of 1,220,690 people in United States, concentrated in California and Texas.

What is the gender split and age of Solid wood fans?

61.7% of Solid wood fans are female, 38.3% are male, with an average age of 47.0 years.

Which brands do Solid wood fans like most?

Solid wood fans show strongest brand affinity for Plywood (23.67×), Rooms To Go (9.29×), and Hobby Lobby (2.88×) over the country average.

Where do Solid wood fans live in United States?

Solid wood fans in United States are most concentrated in California (reach 160,993), Texas (reach 114,296), and Florida (reach 77,049). These three regions account for the largest share of the active audience.

What other brands do Solid wood fans also like?

Beyond Solid wood itself, the audience over-indexes on Rooms To Go (9.29×), Hobby Lobby (2.88×), Planet Fitness (2.58×), and Diaper bag (4.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Solid wood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.