Adhesive Audience in United States

Adhesive logo

Adhesive has an estimated audience of 12,331,343 people in United States. 65.4% are female, 34.6% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, MSN, Diaper bag, Hobby Lobby, Made in USA.

The average Adhesive fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, MSN, Diaper bag, with strongest over-indexing on Planet Fitness (2.5× the country average). Demographically, the Adhesive audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Band

Demographics of Adhesive fans

Demographic split for Adhesive audience in United States
MetricValue
Female65.4%
Male34.6%
Average age43.7
Estimated audience size12,331,343

Audience persona

The typical Adhesive fan in United States is more female, around 43.7 years old, with strong Extroversion tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Adhesive in United States
RegionReachAffinity
California1,691,0401.25×
Texas1,603,5421.51×
Florida1,294,8101.55×
New York700,0221.02×
Virginia483,8441.61×
Georgia450,7811.19×
Pennsylvania446,8301.08×
Illinois428,0171.04×
North Carolina414,2481.12×
Ohio364,5010.96×
Michigan334,9451.04×
New Jersey309,8970.99×
Arizona264,6961.05×
Tennessee250,8351.01×
Washington241,3720.98×
Indiana224,0480.99×
Maryland222,3591.05×
Massachusetts219,9070.91×
Alabama191,7221.11×
Missouri190,8030.96×
South Carolina181,3420.98×
Wisconsin176,2980.95×
Minnesota175,5880.99×
Louisiana173,4451.09×
Colorado171,3910.88×
Kentucky146,4300.95×
Oklahoma137,9491.01×
Oregon135,6980.96×
Nevada118,1640.99×
Utah115,0401.04×
Connecticut111,8230.9×
Mississippi108,8781.07×
Arkansas107,8091.06×
Kansas97,5081×
Iowa92,5690.91×
New Mexico59,7440.97×
Nebraska59,3020.96×
Idaho58,3620.94×
Hawaii55,5451.05×
West Virginia55,2410.96×
New Hampshire37,6090.77×
Maine34,6190.78×
Washington, District of Columbia32,0320.86×
Rhode Island29,6110.75×
Delaware28,3530.83×
South Dakota27,7360.97×
Montana25,8610.76×
Alaska23,1250.88×
North Dakota22,3090.88×
Vermont15,3870.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adhesive audience
BrandAffinityCategory
Planet Fitness2.5×Sports
MSN2.42×News
Diaper bag3.97×Kids & Family
Hobby Lobby2.2×Home & Garden
Made in USA2.85×Business & Career
Dentistry2.6×Business & Career
Staples (Canada)2.42×Business & Career
Aldi1.76×Shopping
Ponytail4.93×Fashion & Accessoires
Spas1.71×Beauty & Wellness
Hairstyle1.84×Beauty & Wellness
Aubrey Plaza5.23×Movies & TV
Best Buy1.64×Shopping
Hormone3.27×Health
Dollar General1.55×Shopping
Keratin2.83×Beauty & Wellness
AutoZone1.6×Cars & Mobility
Great Clips2.42×Beauty & Wellness
Microwave oven2.51×Home & Garden
Texas Roadhouse1.54×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adhesive audience
TraitClusterScore
ExtroversionTHRILL1.53
Price SensitivityPREMIUM1.32
DIY MentalityTHRILL1.29
IndividualismJOY1.27
Convenience OrientationPREMIUM1.18
CreativityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Adhesive
CountryShare
United States25.3%
United Kingdom6.5%
Brazil5.3%

See Adhesive audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Adhesive have in United States?

Adhesive has an estimated audience of 12,331,343 people in United States, concentrated in California and Texas.

What is the gender split and age of Adhesive fans?

65.4% of Adhesive fans are female, 34.6% are male, with an average age of 43.7 years.

Which brands do Adhesive fans like most?

Adhesive fans show strongest brand affinity for Planet Fitness (2.5×), MSN (2.42×), and Diaper bag (3.97×) over the country average.

Where do Adhesive fans live in United States?

Adhesive fans in United States are most concentrated in California (reach 1,691,040), Texas (reach 1,603,542), and Florida (reach 1,294,810). These three regions account for the largest share of the active audience.

What other brands do Adhesive fans also like?

Beyond Adhesive itself, the audience over-indexes on MSN (2.42×), Diaper bag (3.97×), Hobby Lobby (2.2×), and Made in USA (2.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adhesive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.