Adhesive Audience in Germany
Adhesive has an estimated audience of 1,172,059 people in Germany. 57.9% are female, 42.1% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Satire, Pets, Wrench, Thomas Gottschalk.
The average Adhesive fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Satire, Pets, with strongest over-indexing on Tagesschau (2.03× the country average). Demographically, the Adhesive audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Band
Demographics of Adhesive fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 42.3 |
| Estimated audience size | 1,172,059 |
Audience persona
The typical Adhesive fan in Germany is more female, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 281,801 | 1.1× |
| Bayern | 222,221 | 1.18× |
| Baden-Württemberg | 191,764 | 1.2× |
| Hessen | 132,650 | 1.49× |
| Niedersachsen | 112,542 | 0.99× |
| Berlin | 60,513 | 1.15× |
| Rheinland-Pfalz | 56,776 | 0.97× |
| Sachsen | 54,247 | 0.94× |
| Schleswig-Holstein | 44,177 | 1.05× |
| Hamburg | 34,822 | 1.31× |
| Brandenburg | 25,704 | 0.71× |
| Thüringen | 22,165 | 0.74× |
| Sachsen-Anhalt | 21,139 | 0.7× |
| Bremen | 12,480 | 1.25× |
| Mecklenburg-Vorpommern | 11,940 | 0.53× |
| Saarland | 10,004 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.03× | Movies & TV |
| Satire | 3.78× | Literature |
| Pets | 1.55× | Pets & Animals |
| Wrench | 4.33× | Home & Garden |
| Thomas Gottschalk | 2.62× | Movies & TV |
| Crochet | 3.03× | Home & Garden |
| Google Maps | 1.8× | Internet & Social Media |
| Hairstyle | 2.13× | Beauty & Wellness |
| Netto Marken-Discount | 1.54× | Shopping |
| GitHub | 3.75× | Internet & Social Media |
| Shampoo | 2.78× | Beauty & Wellness |
| O'Reilly Auto Parts | 35.9× | Cars & Mobility |
| Microblading | 4.35× | Beauty & Wellness |
| AutoScout24 | 1.6× | Cars & Mobility |
| Aral AG | 1.61× | Cars & Mobility |
| Cat food | 2.3× | Pets & Animals |
| High school | 2.65× | Business & Career |
| Freeware | 1.69× | Technology & Electronics |
| German television comedy | 3.52× | Movies & TV |
| Used car | 1.86× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.26 |
| Pet Ownership | JOY | 1.24 |
| Design Affinity | PREMIUM | 1.21 |
| Need for Security | CONSERVATISM | 1.2 |
| DIY Mentality | THRILL | 1.15 |
| Indulgence | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| United Kingdom | 6.5% |
| Brazil | 5.3% |
See Adhesive audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Adhesive have in Germany?
Adhesive has an estimated audience of 1,172,059 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Adhesive fans?
57.9% of Adhesive fans are female, 42.1% are male, with an average age of 42.3 years.
Which brands do Adhesive fans like most?
Adhesive fans show strongest brand affinity for Tagesschau (2.03×), Satire (3.78×), and Pets (1.55×) over the country average.
Where do Adhesive fans live in Germany?
Adhesive fans in Germany are most concentrated in Nordrhein-Westfalen (reach 281,801), Bayern (reach 222,221), and Baden-Württemberg (reach 191,764). These three regions account for the largest share of the active audience.
What other brands do Adhesive fans also like?
Beyond Adhesive itself, the audience over-indexes on Satire (3.78×), Pets (1.55×), Wrench (4.33×), and Thomas Gottschalk (2.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Adhesive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.