A data profile of the people who buy, follow and care about Adhesive in United Kingdom — modelled from more than twelve digital signal sources. Adhesive has an estimated audience of 3,189,681 people in United Kingdom.
The average Adhesive fan in United Kingdom is 45.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Plywood, Hobby, Esso, with strongest over-indexing on Plywood (10.09× the country average).
Demographically, the Adhesive audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Adhesive fan in United Kingdom is more female, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Plywood.
The key figures that characterise the Adhesive profile in United Kingdom.
65.2% are female, 34.8% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 45.8 |
| Estimated audience size | 3,189,681 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Adhesive audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.3% |
| United Kingdom | 6.5% |
| Brazil | 5.3% |
Where the Adhesive audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.55× | |
| 02 | Yorkshire and the Humber | ~300K | 1.31× | |
| 03 | Wales | ~200K | 1.09× | |
| 04 | North East | ~100K | 1.06× | |
| 05 | Northern Ireland | ~100K | 1.01× | |
| 06 | England | ~2.5M | 1.00× | |
| 07 | South East | ~400K | 0.98× | |
| 08 | East Midlands | ~200K | 0.92× | |
| 09 | Scotland | ~300K | 0.89× | |
| 10 | South West | ~200K | 0.88× | |
| 11 | East of England | ~200K | 0.84× | |
| 12 | North West | ~200K | 0.61× |
The strongest cross-interests of the Adhesive audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plywood | Home & Garden | 10.09× | ||
| 02 | Esso | Cars & Mobility | 2.90× | ||
| 03 | Risk management | Business & Career | 2.76× | ||
| 04 | Refrigerator | Home & Garden | 2.58× | ||
| 05 | Mother's Day | Kids & Family | 2.50× | ||
| 06 | Mobile home | Cars & Mobility | 2.45× | ||
| 07 | Wikipedia | Internet & Social Media | 2.43× | ||
| 08 | Hot tub | Home & Garden | 2.35× | ||
| 09 | Hobby | Home & Garden | 2.05× | ||
| 10 | Internet & Social Media | 1.91× | |||
| 11 | Volunteering | Politics & Society | 1.90× | ||
| 12 | William Hill (bookmaker) | Games | 1.76× | ||
| 13 | Home Appliances | Home & Garden | 1.68× | ||
| 14 | Distilled beverage | Food & Beverages | 1.62× | ||
| 15 | Aldi | Shopping | 1.61× | ||
| 16 | Screwfix | Home & Garden | 1.58× | ||
| 17 | Kitchen | Home & Garden | 1.56× | ||
| 18 | Politics | Politics & Society | 1.55× | ||
| 19 | B&Q | Shopping | 1.53× | ||
| 20 | IKEA | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.48× | |
| Convenience Orientation | PREMIUM | 1.48× | |
| DIY Mentality | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.81× | |
| Sports Activity | POWER | 0.82× |
Adhesive has an estimated audience of 3,189,681 people in United Kingdom, concentrated in England and South East.
65.2% of Adhesive fans are female, 34.8% are male, with an average age of 45.8 years.
Adhesive fans show strongest brand affinity for Plywood (10.09×), Hobby (2.05×), and Esso (2.9×) over the country average.
Adhesive fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Adhesive itself, the audience over-indexes on Hobby (2.05×), Esso (2.9×), Wikipedia (2.43×), and Refrigerator (2.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Adhesive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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