Real Steel Audience in United States

Real Steel has an estimated audience of 1,599,342 people in United States. 54.8% are female, 45.2% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: Nicole Kidman, Christie Brinkley, Josh Brolin, Rachel Weisz, Hugh Jackman.

The average Real Steel fan in United States is 45.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nicole Kidman, Christie Brinkley, Josh Brolin, with strongest over-indexing on Nicole Kidman (47.26× the country average). Demographically, the Real Steel audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as DIY Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Real Steel fans

Demographic split for Real Steel audience in United States
MetricValue
Female54.8%
Male45.2%
Average age45.7
Estimated audience size1,599,342

Audience persona

The typical Real Steel fan in United States is balanced, around 45.7 years old, with strong DIY Mentality tendencies and a notable affinity for Nicole Kidman.

Top regions in United States

Top regions ranked by reach for Real Steel in United States
RegionReachAffinity
California193,9421.1×
Texas176,1761.28×
Florida97,9070.9×
New York66,8950.75×
Illinois50,4080.95×
Ohio49,3141×
Michigan47,7091.14×
North Carolina46,3770.96×
Pennsylvania45,7200.85×
Georgia43,4650.88×
Arizona36,2071.11×
Tennessee33,8561.06×
Indiana33,5011.15×
Washington33,3451.04×
Virginia32,3990.83×
Missouri29,7811.16×
New Jersey28,8070.71×
Colorado25,8521.03×
Oklahoma23,6931.33×
Wisconsin22,8110.95×
Kentucky21,8321.09×
Utah20,8191.45×
Louisiana20,7501.01×
South Carolina20,7330.86×
Minnesota20,5850.9×
Maryland20,5810.75×
Massachusetts20,4750.65×
Alabama20,0480.9×
Oregon19,1281.04×
Nevada16,4961.07×
Arkansas16,2921.24×
Kansas15,9461.27×
Iowa15,5061.18×
Mississippi12,9640.98×
Connecticut11,9790.75×
Idaho10,9701.37×
New Mexico10,1641.27×
Nebraska9,1921.15×
West Virginia7,5901.02×
Hawaii7,0301.02×
New Hampshire5,8080.92×
Montana4,9081.11×
Maine4,8090.84×
South Dakota3,8691.05×
Alaska3,6181.06×
North Dakota3,5181.07×
Rhode Island3,4770.68×
Delaware3,1520.71×
Wyoming2,9111.23×
Washington, District of Columbia2,3250.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Real Steel audience
BrandAffinityCategory
Nicole Kidman47.26×Movies & TV
Christie Brinkley34.35×Fashion & Accessoires
Josh Brolin20×Movies & TV
Rachel Weisz20×Movies & TV
Hugh Jackman14.96×Movies & TV
Remember the Titans20.8×Movies & TV
Muhammad Ali14.92×Sports
Michael Fassbender19.56×Movies & TV
James McAvoy20×Movies & TV
Plywood19.61×Home & Garden
Elijah Wood15.36×Movies & TV
Michael Shannon18.11×Movies & TV
Aaron Paul16.43×Movies & TV
Logging7.4×Technology & Electronics
Liv Tyler14.72×Movies & TV
The Dark Knight Rises15.44×Movies & TV
Aubrey Plaza8.64×Movies & TV
Josh Duhamel9.9×Fashion & Accessoires
Superman1.7×Movies & TV
Daniel Day-Lewis10.1×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Real Steel audience
TraitClusterScore
DIY MentalityTHRILL1.42
IndividualismJOY1.34
Price SensitivityPREMIUM1.19
ExtroversionTHRILL1.17
Early Adopter MentalityPOWER1.15
Pet OwnershipJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Real Steel
CountryShare
United States31.9%
India10.8%
United Kingdom4.5%

See Real Steel audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Real Steel have in United States?

Real Steel has an estimated audience of 1,599,342 people in United States, concentrated in California and Texas.

What is the gender split and age of Real Steel fans?

54.8% of Real Steel fans are female, 45.2% are male, with an average age of 45.7 years.

Which brands do Real Steel fans like most?

Real Steel fans show strongest brand affinity for Nicole Kidman (47.26×), Christie Brinkley (34.35×), and Josh Brolin (20×) over the country average.

Where do Real Steel fans live in United States?

Real Steel fans in United States are most concentrated in California (reach 193,942), Texas (reach 176,176), and Florida (reach 97,907). These three regions account for the largest share of the active audience.

What other brands do Real Steel fans also like?

Beyond Real Steel itself, the audience over-indexes on Christie Brinkley (34.35×), Josh Brolin (20×), Rachel Weisz (20×), and Hugh Jackman (14.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Real Steel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.