Tree Audience in United States

Tree logo

Tree has an estimated audience of 45,932,932 people in United States. 57.7% are female, 42.3% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Staples (Canada), MSN, Great Clips, Honda HR-V.

The average Tree fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Staples (Canada), MSN, with strongest over-indexing on Kia Sportage (25.23× the country average). Demographically, the Tree audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Tree fans

Demographic split for Tree audience in United States
MetricValue
Female57.7%
Male42.3%
Average age44.5
Estimated audience size45,932,932

Audience persona

The typical Tree fan in United States is more female, around 44.5 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Tree in United States
RegionReachAffinity
California5,455,0601.08×
Texas4,604,5661.17×
Florida3,043,0960.98×
New York2,584,2071.01×
Pennsylvania1,596,2041.03×
Illinois1,471,1540.96×
Georgia1,469,7191.04×
North Carolina1,468,9931.06×
Ohio1,351,3700.96×
Michigan1,280,8541.07×
New Jersey1,175,7621.01×
Washington1,155,0861.25×
Virginia1,103,5850.99×
Tennessee988,6621.07×
Indiana945,4281.13×
Arizona935,3231×
Massachusetts863,2970.95×
Colorado817,6601.13×
Missouri782,9181.06×
Maryland766,5570.97×
Minnesota736,4131.12×
Oregon716,8461.36×
South Carolina667,9850.97×
Wisconsin638,2730.92×
Louisiana595,7701.01×
Alabama590,2520.92×
Oklahoma588,3961.15×
Kentucky563,7120.98×
Utah506,4801.23×
Connecticut428,9130.93×
Nevada389,1600.88×
Kansas380,8091.05×
Iowa370,6220.98×
Arkansas365,4630.97×
Mississippi339,5230.9×
Idaho242,4011.05×
Nebraska236,9191.03×
West Virginia225,1231.05×
New Mexico221,3980.96×
Hawaii177,3980.9×
New Hampshire163,4980.9×
Maine149,2910.91×
Montana123,7230.97×
Rhode Island119,4100.82×
Washington, District of Columbia107,5770.78×
Delaware99,9620.79×
South Dakota97,9250.92×
North Dakota87,6590.93×
Vermont85,8801.06×
Alaska83,1730.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tree audience
BrandAffinityCategory
Kia Sportage25.23×Cars & Mobility
Staples (Canada)4.92×Business & Career
MSN3.63×News
Great Clips4.09×Beauty & Wellness
Honda HR-V16.82×Cars & Mobility
Nature1.71×Home & Garden
Hobby Lobby2.12×Home & Garden
Pre-school playgroup18.03×Kids & Family
Aldi1.97×Shopping
Happiness1.55×Health
Lumber3.29×Home & Garden
Google Flights2.57×Travel & Leisure
Livestock1.81×Pets & Animals
Jeep Grand Cherokee4.66×Cars & Mobility
Dave Franco5.77×Movies & TV
Best Buy1.63×Shopping
Chuck Norris2.55×Movies & TV
Vegetable1.67×Food & Beverages
Katherine Heigl5.89×Movies & TV
Dollar General1.5×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tree audience
TraitClusterScore
ExtroversionTHRILL1.33
DIY MentalityTHRILL1.15
SustainabilityBALANCE1.12
Community OrientationOPEN1.11
IndividualismJOY1.1
IndulgenceJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Tree
CountryShare
United States24.1%
United Kingdom6.5%
Italy4.6%

See Tree audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Tree have in United States?

Tree has an estimated audience of 45,932,932 people in United States, concentrated in California and Texas.

What is the gender split and age of Tree fans?

57.7% of Tree fans are female, 42.3% are male, with an average age of 44.5 years.

Which brands do Tree fans like most?

Tree fans show strongest brand affinity for Kia Sportage (25.23×), Staples (Canada) (4.92×), and MSN (3.63×) over the country average.

Where do Tree fans live in United States?

Tree fans in United States are most concentrated in California (reach 5,455,060), Texas (reach 4,604,566), and Florida (reach 3,043,096). These three regions account for the largest share of the active audience.

What other brands do Tree fans also like?

Beyond Tree itself, the audience over-indexes on Staples (Canada) (4.92×), MSN (3.63×), Great Clips (4.09×), and Honda HR-V (16.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.