Rascasse Audience Intelligence

Tree Audience in United States

A data profile of the people who buy, follow and care about Tree in United States — modelled from more than twelve digital signal sources. Tree has an estimated audience of 45,932,932 people in United States.

#339among Topic in United States#29in Home & Garden

The average Tree fan in United States is 44.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nature, Livestock, Drawing, with strongest over-indexing on Nature (1.64× the country average).

Demographically, the Tree audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tree fan in United States is more female, around 44.5 years old, with strong Community Orientation tendencies and a notable affinity for Nature.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tree profile in United States.

Audience size
45.9M
in United States
Gender
57.7%♀
42.3% male
Age
44.5
average years
Country rank
#466
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tree fans

57.7% are female, 42.3% are male, average age 44.5.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Tree audience in United States
MetricValue
Female57.7%
Male42.3%
Average age44.5
Estimated audience size45,932,932
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Tree audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3918%
40-4923%
50+33%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Tree audience comes from United States.

Worldwide audience distribution share by country for Tree
CountryShare
United States24.1%
United Kingdom6.5%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tree audience in United States is strongest.

Fig. 05

Top regions by affinity

Tree fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~700K1.24×
02Utah~500K1.23×
03Texas~5M1.21×
04Washington~1M1.14×
05Nebraska~300K1.14×
06Indiana~900K1.13×
07South Dakota~100K1.12×
08Idaho~300K1.11×
09Kentucky~600K1.10×
10Oklahoma~600K1.10×
11Kansas~400K1.10×
12Pennsylvania~1.5M1.08×
13Minnesota~700K1.08×
14Missouri~800K1.07×
15Vermont~90K1.07×
16North Carolina~1.5M1.04×
17Michigan~1M1.04×
18California~5M1.03×
19Colorado~700K1.03×
20Hawaii~200K1.03×
21North Dakota~100K1.03×
22Georgia~1.5M1.02×
23Virginia~1M1.02×
24West Virginia~200K1.01×
25Montana~100K1.01×
26Ohio~1.5M1.00×
27Wisconsin~700K1.00×
28New Mexico~200K1.00×
29New Jersey~1M0.99×
30South Carolina~700K0.99×
31Louisiana~600K0.99×
32Iowa~400K0.98×
33Arkansas~400K0.98×
34Alaska~100K0.98×
35Arizona~900K0.97×
36Illinois~1.5M0.95×
37Tennessee~900K0.95×
38Connecticut~400K0.94×
39New Hampshire~200K0.94×
40Massachusetts~800K0.93×
41Alabama~600K0.92×
42Maine~200K0.92×
43Mississippi~300K0.90×
44New York~2.5M0.88×
45Maryland~700K0.88×
46Florida~2.5M0.85×
47Nevada~400K0.84×
48Rhode Island~100K0.84×
49Delaware~100K0.84×
50Washington, District of Columbia~90K0.68×
Fig. 06

Affinity by region

Affinity by region — Tree, United States
0.68×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tree audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tree audience
#·InterestCategoryAffinity×
01LoggingTechnology & Electronics2.81×
02LumberHome & Garden2.34×
03ForestryHome & Garden2.15×
04DoughFood & Beverages1.95×
05Real propertyHome & Garden1.84×
06MeteorologyHome & Garden1.84×
07Made in USABusiness & Career1.82×
08CabinetryHome & Garden1.79×
09FundraisingBusiness & Career1.75×
10Creative CommonsTechnology & Electronics1.71×
11LivestockPets & Animals1.70×
12Hardware storeHome & Garden1.69×
13GeneticsKids & Family1.66×
14Staples (Canada)Business & Career1.65×
15LodgingTravel & Leisure1.65×
16NatureHome & Garden1.64×
17BiologyHealth1.63×
18DrawingHome & Garden1.62×
19Ace HardwareHome & Garden1.58×
20Self careHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tree audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tree audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.37×
IndulgenceJOY1.32×
DIY MentalityTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tree audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
Pet OwnershipJOY0.87×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tree have in United States?

Tree has an estimated audience of 45,932,932 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tree fans?

57.7% of Tree fans are female, 42.3% are male, with an average age of 44.5 years.

03

Which brands do Tree fans like most?

Tree fans show strongest brand affinity for Nature (1.64×), Livestock (1.7×), and Drawing (1.62×) over the country average.

04

Where do Tree fans live in United States?

Tree fans in United States are most concentrated in California (reach ~5M), Texas (reach ~5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Tree fans also like?

Beyond Tree itself, the audience over-indexes on Livestock (1.7×), Drawing (1.62×), Genetics (1.66×), and Real property (1.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Tree audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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