A data profile of the people who buy, follow and care about Tree in India — modelled from more than twelve digital signal sources. Tree has an estimated audience of 5,337,149 people in India.
Tree has an estimated audience of 5,337,149 people in India. 30.9% are female, 69.1% are male, average age 33.9. Top brand affinities: Bonsai, Forestry, Flower, Botanical garden, Vegetable.
Top brand affinities include Bonsai, Forestry, Flower, with strongest over-indexing on Bonsai (7.75× the country average).
Demographically, the Tree audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Tree fan in India is more male, around 33.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Bonsai.
The key figures that characterise the Tree profile in India.
30.9% are female, 69.1% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 33.9 |
| Estimated audience size | 5,337,149 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Tree audience comes from India.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 6.5% |
| Italy | 4.6% |
The strongest cross-interests of the Tree audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Botanical garden | Home & Garden | 9.20× | ||
| 02 | Bonsai | Home & Garden | 7.75× | ||
| 03 | Forestry | Home & Garden | 4.80× | ||
| 04 | Logging | Technology & Electronics | 4.41× | ||
| 05 | Habitat | Shopping | 4.39× | ||
| 06 | Flower bouquet | Home & Garden | 4.34× | ||
| 07 | Horticulture | Home & Garden | 3.84× | ||
| 08 | Sweepstakes | Games | 2.05× | ||
| 09 | Flower | Home & Garden | 1.94× | ||
| 10 | Vegetable | Food & Beverages | 1.91× | ||
| 11 | Cabinetry | Home & Garden | 1.87× | ||
| 12 | Pizza | Food & Beverages | 1.77× | ||
| 13 | Crochet | Home & Garden | 1.77× | ||
| 14 | Lodging | Travel & Leisure | 1.74× | ||
| 15 | Leather | Fashion & Accessoires | 1.70× | ||
| 16 | Self-love | Health | 1.66× | ||
| 17 | Innovation | Business & Career | 1.62× | ||
| 18 | Himalayas | Travel & Leisure | 1.59× | ||
| 19 | Skirt | Fashion & Accessoires | 1.54× | ||
| 20 | Embroidery | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.52× | |
| Quality Awareness | PREMIUM | 1.51× | |
| Indulgence | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Social Media Usage | JOY | 0.76× | |
| Creativity | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.