A data profile of the people who buy, follow and care about Tree in Netherlands — modelled from more than twelve digital signal sources. Tree has an estimated audience of 1,699,541 people in Netherlands.
Tree has an estimated audience of 1,699,541 people in Netherlands. 61.8% are female, 38.2% are male, average age 45.9. Top brand affinities: Shopping and fashion, Valentine's Day, Love & Sex, Costa Rica, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Valentine's Day, Love & Sex, with strongest over-indexing on Shopping and fashion (306.12× the country average).
Demographically, the Tree audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Tradition, Risk Appetite.
The typical Tree fan in Netherlands is more female, around 45.9 years old, with strong Tradition tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Tree profile in Netherlands.
61.8% are female, 38.2% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 45.9 |
| Estimated audience size | 1,699,541 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Tree audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 6.5% |
| Italy | 4.6% |
The strongest cross-interests of the Tree audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 1071.53× | ||
| 02 | Costa Rica | Travel & Leisure | 726.08× | ||
| 03 | Valentine's Day | Kids & Family | 555.18× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 469.12× | ||
| 05 | Love & Sex | Kids & Family | 440.44× | ||
| 06 | Car2Go | Cars & Mobility | 440.41× | ||
| 07 | Selfridges | Shopping | 411.31× | ||
| 08 | Shopping and fashion | Shopping | 306.12× | ||
| 09 | Game consoles | Technology & Electronics | 44.02× | ||
| 10 | Pound cake | Food & Beverages | 35.12× | ||
| 11 | Real estate broker | Home & Garden | 28.49× | ||
| 12 | Atheism | Politics & Society | 26.76× | ||
| 13 | Live television | Movies & TV | 18.43× | ||
| 14 | Christmas tree | Kids & Family | 16.78× | ||
| 15 | Sustainable products | Politics & Society | 15.71× | ||
| 16 | Dentistry | Business & Career | 13.06× | ||
| 17 | Rose | Home & Garden | 12.31× | ||
| 18 | OLED | Technology & Electronics | 11.98× | ||
| 19 | Burnout (psychology) | Health | 10.86× | ||
| 20 | Freeware | Technology & Electronics | 9.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.64× | |
| Risk Appetite | THRILL | 1.63× | |
| Convenience Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| Mindfulness | BALANCE | 0.93× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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