Tree Audience in Germany
Tree has an estimated audience of 5,904,479 people in Germany. 59.9% are female, 40.1% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Škoda Kodiaq, Icon (magazine), Figure painting (hobby), Information sensitivity.
The average Tree fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Škoda Kodiaq, Icon (magazine), with strongest over-indexing on Gil Ofarim (1.61× the country average). Demographically, the Tree audience skews more female with an average age of 39.7, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Tree fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 39.7 |
| Estimated audience size | 5,904,479 |
Audience persona
The typical Tree fan in Germany is more female, around 39.7 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,189,009 | 0.92× |
| Bayern | 896,268 | 0.94× |
| Baden-Württemberg | 760,306 | 0.94× |
| Niedersachsen | 547,080 | 0.95× |
| Sachsen | 388,498 | 1.34× |
| Hessen | 332,385 | 0.74× |
| Thüringen | 262,682 | 1.75× |
| Rheinland-Pfalz | 250,622 | 0.85× |
| Brandenburg | 236,164 | 1.29× |
| Berlin | 219,881 | 0.83× |
| Sachsen-Anhalt | 183,123 | 1.2× |
| Schleswig-Holstein | 161,624 | 0.76× |
| Mecklenburg-Vorpommern | 158,595 | 1.41× |
| Hamburg | 91,257 | 0.68× |
| Saarland | 57,558 | 0.79× |
| Bremen | 30,191 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.61× | Music & Radio |
| Škoda Kodiaq | 1.98× | Cars & Mobility |
| Icon (magazine) | 1.63× | Arts & Culture |
| Figure painting (hobby) | 2.38× | Arts & Culture |
| Information sensitivity | 2.37× | Technology & Electronics |
| Building insulation | 1.87× | Home & Garden |
| Glashütte | 1.88× | Travel & Leisure |
| Theocracy | 4.41× | Music & Radio |
| Kieser Training | 1.63× | Sports |
| Esra Erol | 2.26× | Movies & TV |
| Throne of Glass | 2.25× | Literature |
| Cloppenburg | 1.79× | Travel & Leisure |
| Headhunters (film) | 1.87× | Movies & TV |
| Chalkidiki | 1.63× | Travel & Leisure |
| Samanyolu Haber | 1.69× | Movies & TV |
| Eurotunnel | 2.06× | Cars & Mobility |
| Celtic mythology | 1.94× | Arts & Culture |
| Volvo V60 | 1.69× | Cars & Mobility |
| Homesteading | 2.23× | Home & Garden |
| Gender-neutral language | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.41 |
| Design Affinity | PREMIUM | 1.39 |
| Indulgence | JOY | 1.34 |
| Sports Activity | POWER | 1.27 |
| Sustainability | BALANCE | 1.23 |
| Convenience Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 6.5% |
| Italy | 4.6% |
See Tree audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tree have in Germany?
Tree has an estimated audience of 5,904,479 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tree fans?
59.9% of Tree fans are female, 40.1% are male, with an average age of 39.7 years.
Which brands do Tree fans like most?
Tree fans show strongest brand affinity for Gil Ofarim (1.61×), Škoda Kodiaq (1.98×), and Icon (magazine) (1.63×) over the country average.
Where do Tree fans live in Germany?
Tree fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,189,009), Bayern (reach 896,268), and Baden-Württemberg (reach 760,306). These three regions account for the largest share of the active audience.
What other brands do Tree fans also like?
Beyond Tree itself, the audience over-indexes on Škoda Kodiaq (1.98×), Icon (magazine) (1.63×), Figure painting (hobby) (2.38×), and Information sensitivity (2.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.