Rascasse Audience Intelligence

Tree Audience in Germany

A data profile of the people who buy, follow and care about Tree in Germany — modelled from more than twelve digital signal sources. Tree has an estimated audience of 5,904,479 people in Germany.

#506among Topic in Germany#55in Home & Garden

The average Tree fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ornamental plant, French Bulldog, Houseplant, with strongest over-indexing on Ornamental plant (5.34× the country average).

Demographically, the Tree audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tree fan in Germany is more female, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Ornamental plant.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tree profile in Germany.

Audience size
5.9M
in Germany
Gender
59.9%♀
40.1% male
Age
39.7
average years
Country rank
#815
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tree fans

59.9% are female, 40.1% are male, average age 39.7.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Tree audience in Germany
MetricValue
Female59.9%
Male40.1%
Average age39.7
Estimated audience size5,904,479
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Tree audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3921%
40-4924%
50+19%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Tree audience comes from Germany.

Worldwide audience distribution share by country for Tree
CountryShare
United States24.1%
United Kingdom6.5%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tree audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tree fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~200K1.64×
02Mecklenburg-Vorpommern~200K1.34×
03Sachsen~400K1.30×
04Brandenburg~200K1.22×
05Sachsen-Anhalt~200K1.17×
06Baden-Württemberg~800K1.02×
07Niedersachsen~600K0.98×
08Bayern~900K0.95×
09Rheinland-Pfalz~300K0.95×
10Nordrhein-Westfalen~1M0.91×
11Saarland~60K0.86×
12Hessen~400K0.83×
13Berlin~200K0.82×
14Schleswig-Holstein~200K0.81×
15Hamburg~100K0.74×
16Bremen~40K0.72×
Fig. 06

Affinity by region

Affinity by region — Tree, Germany
0.72×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tree audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tree audience
#·InterestCategoryAffinity×
01Ornamental plantHome & Garden5.34×
02ForestryHome & Garden2.86×
03HouseplantHome & Garden2.76×
04Shih TzuPets & Animals2.72×
05Yorkshire TerrierPets & Animals2.69×
06American Pit Bull TerrierPets & Animals2.63×
07BeaglePets & Animals2.62×
08Doberman PinscherPets & Animals2.60×
09Siberian HuskyPets & Animals2.57×
10French BulldogPets & Animals2.56×
11Black catPets & Animals2.54×
12High schoolBusiness & Career2.53×
13Labrador RetrieverPets & Animals2.50×
14BulldogPets & Animals2.49×
15British ShorthairPets & Animals2.40×
16VolunteeringPolitics & Society1.99×
17DessertsFood & Beverages1.87×
18KitchenHome & Garden1.77×
19TattoosFashion & Accessoires1.70×
20Müller (company)Food & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tree audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tree audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.40×
SpiritualityBALANCE1.35×
ExtroversionTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tree audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.74×
Sports ActivityPOWER0.90×
Career OrientationPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tree have in Germany?

Tree has an estimated audience of 5,904,479 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tree fans?

59.9% of Tree fans are female, 40.1% are male, with an average age of 39.7 years.

03

Which brands do Tree fans like most?

Tree fans show strongest brand affinity for Ornamental plant (5.34×), French Bulldog (2.56×), and Houseplant (2.76×) over the country average.

04

Where do Tree fans live in Germany?

Tree fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Tree fans also like?

Beyond Tree itself, the audience over-indexes on French Bulldog (2.56×), Houseplant (2.76×), Labrador Retriever (2.5×), and Kitchen (1.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Tree audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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