A data profile of the people who buy, follow and care about Tree in Spain — modelled from more than twelve digital signal sources. Tree has an estimated audience of 4,543,996 people in Spain.
Tree has an estimated audience of 4,543,996 people in Spain. 61.4% are female, 38.6% are male, average age 47.0. Top brand affinities: Forestry, Iberia (airline), WhatsApp, Refrigerator, Volunteering.
Top brand affinities include Forestry, Iberia (airline), WhatsApp, with strongest over-indexing on Forestry (4.96× the country average).
Demographically, the Tree audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Community Orientation, Sustainability.
The typical Tree fan in Spain is more female, around 47.0 years old, with strong Community Orientation tendencies and a notable affinity for Forestry.
The key figures that characterise the Tree profile in Spain.
61.4% are female, 38.6% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 47.0 |
| Estimated audience size | 4,543,996 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Tree audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 6.5% |
| Italy | 4.6% |
The strongest cross-interests of the Tree audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forestry | Home & Garden | 4.96× | ||
| 02 | Satire | Literature | 3.71× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 3.37× | ||
| 04 | Flower bouquet | Home & Garden | 3.04× | ||
| 05 | Volunteering | Politics & Society | 2.91× | ||
| 06 | Refrigerator | Home & Garden | 2.87× | ||
| 07 | Genetics | Kids & Family | 2.33× | ||
| 08 | Travel website | Travel & Leisure | 2.29× | ||
| 09 | Mango | Shopping | 2.25× | ||
| 10 | Apartment | Business & Career | 1.79× | ||
| 11 | TripAdvisor | Travel & Leisure | 1.75× | ||
| 12 | Internet & Social Media | 1.74× | |||
| 13 | Innovation | Business & Career | 1.73× | ||
| 14 | Iberia (airline) | Travel & Leisure | 1.71× | ||
| 15 | Aldi | Shopping | 1.71× | ||
| 16 | Julio Iglesias | Music & Radio | 1.68× | ||
| 17 | Distilled beverage | Food & Beverages | 1.62× | ||
| 18 | IBEX 35 | Business & Career | 1.59× | ||
| 19 | Flower | Home & Garden | 1.58× | ||
| 20 | Caixabank | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.49× | |
| Sustainability | BALANCE | 1.40× | |
| Spirituality | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.79× | |
| Social Media Usage | JOY | 0.93× | |
| Price Sensitivity | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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