Tree Audience in United Kingdom
Tree has an estimated audience of 12,381,748 people in United Kingdom. 64.4% are female, 35.6% are male, average age 46.2. Top regions: England, South East, East of England. Top brand affinities: Weddings, Hobby, Vegetable, Distilled beverage, Aldi.
The average Tree fan in United Kingdom is 46.2 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Weddings, Hobby, Vegetable, with strongest over-indexing on Weddings (1.87× the country average). Demographically, the Tree audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Tree fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 46.2 |
| Estimated audience size | 12,381,748 |
Audience persona
The typical Tree fan in United Kingdom is more female, around 46.2 years old, with strong Indulgence tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,286,311 | 0.86× |
| South East | 1,946,067 | 1.17× |
| East of England | 1,225,978 | 1.08× |
| Yorkshire and the Humber | 1,194,237 | 1.2× |
| Scotland | 1,026,435 | 0.92× |
| South West | 951,764 | 0.93× |
| Wales | 930,923 | 1.32× |
| West Midlands | 707,046 | 1.33× |
| North West | 636,565 | 0.48× |
| East Midlands | 628,271 | 0.72× |
| North East | 518,418 | 1.08× |
| Northern Ireland | 341,814 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.87× | Kids & Family |
| Hobby | 1.87× | Home & Garden |
| Vegetable | 1.88× | Food & Beverages |
| Distilled beverage | 1.67× | Food & Beverages |
| Aldi | 1.51× | Shopping |
| 1.59× | Internet & Social Media | |
| TripAdvisor | 1.74× | Travel & Leisure |
| Expensive Taste | 2.14× | Business & Career |
| Refrigerator | 1.88× | Home & Garden |
| Purchase discount | 3.02× | Shopping |
| Volunteering | 1.62× | Politics & Society |
| Mango | 3.14× | Shopping |
| Home business | 2.98× | Business & Career |
| Luxury yacht | 2.29× | Travel & Leisure |
| Mobile home | 1.83× | Cars & Mobility |
| Ornamental plant | 1.92× | Home & Garden |
| Smyths Toys Superstores | 3.4× | Shopping |
| Kitchenware | 1.69× | Home & Garden |
| Garden centre | 1.73× | Home & Garden |
| Gift card | 1.91× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.2 |
| Convenience Orientation | PREMIUM | 1.19 |
| Sustainability | BALANCE | 1.16 |
| Creativity | OPEN | 1.12 |
| DIY Mentality | THRILL | 1.08 |
| Healthy Lifestyle | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 6.5% |
| Italy | 4.6% |
See Tree audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Tree have in United Kingdom?
Tree has an estimated audience of 12,381,748 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Tree fans?
64.4% of Tree fans are female, 35.6% are male, with an average age of 46.2 years.
Which brands do Tree fans like most?
Tree fans show strongest brand affinity for Weddings (1.87×), Hobby (1.87×), and Vegetable (1.88×) over the country average.
Where do Tree fans live in United Kingdom?
Tree fans in United Kingdom are most concentrated in England (reach 9,286,311), South East (reach 1,946,067), and East of England (reach 1,225,978). These three regions account for the largest share of the active audience.
What other brands do Tree fans also like?
Beyond Tree itself, the audience over-indexes on Hobby (1.87×), Vegetable (1.88×), Distilled beverage (1.67×), and Aldi (1.51×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.