A data profile of the people who buy, follow and care about Tree in Brazil — modelled from more than twelve digital signal sources. Tree has an estimated audience of 5,302,960 people in Brazil.
Tree has an estimated audience of 5,302,960 people in Brazil. 64.8% are female, 35.2% are male, average age 43.8. Top brand affinities: Forestry, Instagram, Country music, Rock music, Shopping malls.
Top brand affinities include Forestry, Instagram, Country music, with strongest over-indexing on Forestry (6.56× the country average).
Demographically, the Tree audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Tree fan in Brazil is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Forestry.
The key figures that characterise the Tree profile in Brazil.
64.8% are female, 35.2% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 43.8 |
| Estimated audience size | 5,302,960 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Tree audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 6.5% |
| Italy | 4.6% |
The strongest cross-interests of the Tree audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forestry | Home & Garden | 6.56× | ||
| 02 | Microwave oven | Home & Garden | 2.38× | ||
| 03 | MSN | News | 2.06× | ||
| 04 | Public transport | Cars & Mobility | 2.03× | ||
| 05 | Anne Hathaway | Movies & TV | 1.95× | ||
| 06 | Lodging | Travel & Leisure | 1.77× | ||
| 07 | Rock music | Music & Radio | 1.68× | ||
| 08 | Pop music | Music & Radio | 1.66× | ||
| 09 | Country music | Music & Radio | 1.64× | ||
| 10 | Wikipedia | Internet & Social Media | 1.63× | ||
| 11 | Dafiti | Fashion & Accessoires | 1.60× | ||
| 12 | Hip hop music | Music & Radio | 1.57× | ||
| 13 | Flower | Home & Garden | 1.56× | ||
| 14 | Microsoft | Technology & Electronics | 1.56× | ||
| 15 | Tradition | Politics & Society | 1.56× | ||
| 16 | Spas | Beauty & Wellness | 1.55× | ||
| 17 | Documentary movies | Movies & TV | 1.54× | ||
| 18 | Internet & Social Media | 1.53× | |||
| 19 | Google Maps | Internet & Social Media | 1.53× | ||
| 20 | Shopping malls | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.79× | |
| Tradition | CONSERVATISM | 1.56× | |
| Convenience Orientation | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Mindfulness | BALANCE | 0.74× | |
| Early Adopter Mentality | POWER | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.