A data profile of the people who buy, follow and care about Tree in Italy — modelled from more than twelve digital signal sources. Tree has an estimated audience of 8,835,804 people in Italy.
Tree has an estimated audience of 8,835,804 people in Italy. 58.0% are female, 42.0% are male, average age 42.7. Top brand affinities: Wikipedia, Volunteering, Genetics, Satire, Singer-songwriter.
Top brand affinities include Wikipedia, Volunteering, Genetics, with strongest over-indexing on Wikipedia (3.38× the country average).
Demographically, the Tree audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Tree fan in Italy is more female, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Tree profile in Italy.
58.0% are female, 42.0% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 42.7 |
| Estimated audience size | 8,835,804 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Tree audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 6.5% |
| Italy | 4.6% |
The strongest cross-interests of the Tree audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.38× | ||
| 02 | Improvisation | Music & Radio | 3.13× | ||
| 03 | New Testament | Politics & Society | 2.75× | ||
| 04 | Satire | Literature | 2.69× | ||
| 05 | Rose | Home & Garden | 2.37× | ||
| 06 | Genetics | Kids & Family | 2.04× | ||
| 07 | General practitioner | Health | 1.94× | ||
| 08 | Volunteering | Politics & Society | 1.91× | ||
| 09 | Mediaset | Technology & Electronics | 1.89× | ||
| 10 | HVAC | Home & Garden | 1.84× | ||
| 11 | Adriatic Sea | Travel & Leisure | 1.77× | ||
| 12 | Travel website | Travel & Leisure | 1.76× | ||
| 13 | Champagne | Food & Beverages | 1.76× | ||
| 14 | Sanremo Music Festival | Music & Radio | 1.76× | ||
| 15 | Milk | Food & Beverages | 1.69× | ||
| 16 | Brewery | Food & Beverages | 1.69× | ||
| 17 | Modern architecture | Arts & Culture | 1.68× | ||
| 18 | Subscription business model | Shopping | 1.67× | ||
| 19 | Slovenia | Travel & Leisure | 1.55× | ||
| 20 | Singer-songwriter | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.39× | |
| Community Orientation | OPEN | 1.35× | |
| Sustainability | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Mindfulness | BALANCE | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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