Tree Audience in Canada
Tree has an estimated audience of 4,998,747 people in Canada. 56.9% are female, 43.1% are male, average age 43.6. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Hardware store, Innovation, Sustainable energy, Veterinary medicine, Zoo.
The average Tree fan in Canada is 43.6 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Hardware store, Innovation, Sustainable energy, with strongest over-indexing on Hardware store (1.55× the country average). Demographically, the Tree audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Tree fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.6 |
| Estimated audience size | 4,998,747 |
Audience persona
The typical Tree fan in Canada is more female, around 43.6 years old, with strong Tradition tendencies and a notable affinity for Hardware store.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,617,852 | 1.25× |
| British Columbia | 1,309,963 | 1.75× |
| Alberta | 692,916 | 1.12× |
| Quebec | 561,543 | 0.47× |
| Manitoba | 221,790 | 1.19× |
| Saskatchewan | 196,650 | 1.24× |
| Nova Scotia | 132,224 | 0.89× |
| New Brunswick | 110,481 | 0.96× |
| Newfoundland and Labrador | 51,010 | 0.67× |
| Prince Edward Island | 18,823 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hardware store | 1.55× | Home & Garden |
| Innovation | 1.53× | Business & Career |
| Sustainable energy | 1.88× | Home & Garden |
| Veterinary medicine | 1.53× | Business & Career |
| Zoo | 1.63× | Kids & Family |
| Non-alcoholic beverage | 2.18× | Food & Beverages |
| Microwave oven | 1.76× | Home & Garden |
| Rail transport | 1.56× | Travel & Leisure |
| Greenhouse | 1.88× | Home & Garden |
| Fertilizer | 2.09× | Home & Garden |
| Mineral water | 2.18× | Food & Beverages |
| Hypermarket | 1.64× | Shopping |
| Garden centre | 1.92× | Home & Garden |
| Espresso | 1.52× | Food & Beverages |
| Blanket | 1.68× | Home & Garden |
| Cappuccino | 1.72× | Food & Beverages |
| Hot tub | 1.55× | Home & Garden |
| Bohemianism | 1.74× | Fashion & Accessoires |
| Honey | 1.65× | Food & Beverages |
| Drywall | 1.81× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.43 |
| Sustainability | BALANCE | 1.39 |
| Convenience Orientation | PREMIUM | 1.37 |
| Individualism | JOY | 1.32 |
| Quality Awareness | PREMIUM | 1.26 |
| DIY Mentality | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 6.5% |
| Italy | 4.6% |
See Tree audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Tree have in Canada?
Tree has an estimated audience of 4,998,747 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Tree fans?
56.9% of Tree fans are female, 43.1% are male, with an average age of 43.6 years.
Which brands do Tree fans like most?
Tree fans show strongest brand affinity for Hardware store (1.55×), Innovation (1.53×), and Sustainable energy (1.88×) over the country average.
Where do Tree fans live in Canada?
Tree fans in Canada are most concentrated in Ontario (reach 2,617,852), British Columbia (reach 1,309,963), and Alberta (reach 692,916). These three regions account for the largest share of the active audience.
What other brands do Tree fans also like?
Beyond Tree itself, the audience over-indexes on Innovation (1.53×), Sustainable energy (1.88×), Veterinary medicine (1.53×), and Zoo (1.63×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.