A data profile of the people who buy, follow and care about Tree in Denmark — modelled from more than twelve digital signal sources. Tree has an estimated audience of 1,043,993 people in Denmark.
Tree has an estimated audience of 1,043,993 people in Denmark. 63.2% are female, 36.8% are male, average age 47.7. Top brand affinities: IHF World Men's Handball Championship, Terraced house, Gina Tricot, Sauna, Greenhouse.
Top brand affinities include IHF World Men's Handball Championship, Terraced house, Gina Tricot, with strongest over-indexing on IHF World Men's Handball Championship (1.74× the country average).
Demographically, the Tree audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Extroversion, Quality Awareness.
The typical Tree fan in Denmark is more female, around 47.7 years old, with strong Extroversion tendencies and a notable affinity for IHF World Men's Handball Championship.
The key figures that characterise the Tree profile in Denmark.
63.2% are female, 36.8% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 47.7 |
| Estimated audience size | 1,043,993 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 44% |
of the worldwide Tree audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 6.5% |
| Italy | 4.6% |
The strongest cross-interests of the Tree audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Conference and resort hotels | Travel & Leisure | 3.31× | ||
| 02 | Garden centre | Home & Garden | 2.64× | ||
| 03 | Single-family detached home | Home & Garden | 2.38× | ||
| 04 | Sauna | Home & Garden | 1.96× | ||
| 05 | Travel website | Travel & Leisure | 1.90× | ||
| 06 | Rottweiler | Pets & Animals | 1.79× | ||
| 07 | Greenhouse | Home & Garden | 1.78× | ||
| 08 | Eyelash | Beauty & Wellness | 1.78× | ||
| 09 | Yorkshire Terrier | Pets & Animals | 1.78× | ||
| 10 | IHF World Men's Handball Championship | Sports | 1.74× | ||
| 11 | Garden furniture | Home & Garden | 1.69× | ||
| 12 | Fair trade | Business & Career | 1.64× | ||
| 13 | Luxury real estate | Business & Career | 1.64× | ||
| 14 | Dachshund | Pets & Animals | 1.64× | ||
| 15 | Ravelry | Internet & Social Media | 1.61× | ||
| 16 | Mother's Day | Kids & Family | 1.58× | ||
| 17 | Terraced house | Home & Garden | 1.56× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.56× | ||
| 19 | Golden Retriever | Pets & Animals | 1.55× | ||
| 20 | Zizzi | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.28× | |
| Quality Awareness | PREMIUM | 1.28× | |
| DIY Mentality | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.96× | |
| Risk Appetite | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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