A data profile of the people who buy, follow and care about Tree in Sweden — modelled from more than twelve digital signal sources. Tree has an estimated audience of 1,481,501 people in Sweden.
Tree has an estimated audience of 1,481,501 people in Sweden. 67.2% are female, 32.8% are male, average age 45.9. Top brand affinities: Biltema, Hemnet, Sveriges Television, KappAhl, Gina Tricot.
Top brand affinities include Biltema, Hemnet, Sveriges Television, with strongest over-indexing on Biltema (2.23× the country average).
Demographically, the Tree audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Community Orientation, Travelling.
The typical Tree fan in Sweden is more female, around 45.9 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Tree profile in Sweden.
67.2% are female, 32.8% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 45.9 |
| Estimated audience size | 1,481,501 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Tree audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 6.5% |
| Italy | 4.6% |
The strongest cross-interests of the Tree audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KappAhl | Fashion & Accessoires | 2.49× | ||
| 02 | Winery | Food & Beverages | 2.44× | ||
| 03 | British Shorthair | Pets & Animals | 2.40× | ||
| 04 | Maine Coon | Pets & Animals | 2.31× | ||
| 05 | Helsinki | Travel & Leisure | 2.30× | ||
| 06 | Jotex | Shopping | 2.24× | ||
| 07 | Biltema | Business & Career | 2.23× | ||
| 08 | Vattenfall | Home & Garden | 2.19× | ||
| 09 | Hobby | Home & Garden | 2.03× | ||
| 10 | Lunch | Food & Beverages | 2.01× | ||
| 11 | Eurojackpot | Games | 1.92× | ||
| 12 | Swimming pool | Sports | 1.88× | ||
| 13 | Flower | Home & Garden | 1.76× | ||
| 14 | Science | Business & Career | 1.75× | ||
| 15 | Hemnet | Home & Garden | 1.74× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.74× | ||
| 17 | Lindex | Fashion & Accessoires | 1.71× | ||
| 18 | Crochet | Home & Garden | 1.67× | ||
| 19 | Greenhouse | Home & Garden | 1.61× | ||
| 20 | Sveriges Television | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.39× | |
| Travelling | THRILL | 1.33× | |
| Sustainability | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Social Media Usage | JOY | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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