A data profile of the people who buy, follow and care about Tree in Norway — modelled from more than twelve digital signal sources. Tree has an estimated audience of 615,143 people in Norway.
Tree has an estimated audience of 615,143 people in Norway. 67.1% are female, 32.9% are male, average age 46.3. Top brand affinities: Biltema, Flower, KappAhl, Hobby, Gina Tricot.
Top brand affinities include Biltema, Flower, KappAhl, with strongest over-indexing on Biltema (1.8× the country average).
Demographically, the Tree audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Travelling, Sustainability.
The typical Tree fan in Norway is more female, around 46.3 years old, with strong Travelling tendencies and a notable affinity for Biltema.
The key figures that characterise the Tree profile in Norway.
67.1% are female, 32.9% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 46.3 |
| Estimated audience size | 615,143 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Tree audience comes from Norway.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 6.5% |
| Italy | 4.6% |
The strongest cross-interests of the Tree audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Helsinki | Travel & Leisure | 2.68× | ||
| 02 | Travel website | Travel & Leisure | 2.47× | ||
| 03 | Fast casual restaurants | Food & Beverages | 2.44× | ||
| 04 | KappAhl | Fashion & Accessoires | 2.37× | ||
| 05 | Flower | Home & Garden | 2.28× | ||
| 06 | French Bulldog | Pets & Animals | 2.24× | ||
| 07 | Golden Retriever | Pets & Animals | 2.09× | ||
| 08 | Luxury real estate | Business & Career | 2.08× | ||
| 09 | Hobby | Home & Garden | 2.01× | ||
| 10 | Ravelry | Internet & Social Media | 1.93× | ||
| 11 | Weaving | Fashion & Accessoires | 1.91× | ||
| 12 | Vegetable | Food & Beverages | 1.86× | ||
| 13 | Crochet | Home & Garden | 1.82× | ||
| 14 | Hairstyle | Beauty & Wellness | 1.82× | ||
| 15 | Biltema | Business & Career | 1.80× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.78× | ||
| 17 | Carpentry | Home & Garden | 1.75× | ||
| 18 | Island | Travel & Leisure | 1.74× | ||
| 19 | Local food | Food & Beverages | 1.73× | ||
| 20 | Skirt | Fashion & Accessoires | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.55× | |
| Sustainability | BALANCE | 1.46× | |
| Community Orientation | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.90× | |
| Family Orientation | CONSERVATISM | 0.92× | |
| Risk Appetite | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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